Granth played an integral part in building the relationship of Abaj with its stakeholders

Banner 1920x1080

THE PROJECT

ABAJ Electronics is a leading name in the consumer electronics brands that manufactures an extensive range of home appliances such as Television, Air-Conditioners, Washing Machines, Sound Bars, and others at a very economical range. In the wink of an eye, the company has carved a niche as a leading OEM brand.

Industry

Manufacturing

Year

2019 Onwards

Services Offered

  • Corporate Profile
  • Marketing campaign copies
  • Company Newsletters
  • Techpark Website
  • Investor's Deck
  • Manufacturing Unit Walkthrough
  • Inauguration Ceremony Collateral
01

Objectives

Catering to the most immediate requirements with utmost ease is a constant phenomenon for a manufacturing brand. The company had a meeting with well-known international brands and investors and a launching ceremony by CM, Gujarat, five days after we took the project.

It was indeed a nail-biter, but that’s where our forte lies – to deliver the best even in the most stormy situations. We rolled our sleeves, and action began.

02

Challenges

Content and designs are the way to go when you are portraying your brand in a global market.

We tried to stitch their brand story in an engaging and creative manner. In the designing part, the infographics came in handy to illustrate the aspects of the company like the business model, financial, and goals.

We presented each detail of the company, leaving no stone unturned. Not only did we handle the content and design part, but we also offered them a copy of the presentation in Chinese (the local language of the potential investors), which drew the attention of many industry tycoons.

03

Solutions

As usual, Team Granth’s work was praised by potential investors, and the company soon witnessed keen outcomes. In no time, other potential brands/investors started reaching out to ABAJ Electronics to talk over their future projects.

A futuristic way of connecting

SkillDrill

HR Tech
SkillDrill

SkillDrill, a leading company specializing in talent identification and recruitment. SkillDrill boasts a global team of freelance experts with diverse specializations, including both technical and soft skills assessments. Our engagement with SkillDrill encompassed a comprehensive range of activities, including content creation, design, marketing initiatives, and development efforts. Together, we forged a successful partnership aimed at achieving their goals and enhancing their brand presence in the talent sourcing industry.

Graphic India

India’s character entertainment revolution is being led by Graphic India. Graphic India has created over 500 animation episodes for premium global partners such as Amazon Prime Video, Cartoon Network, Disney + Hotstar, Netflix, Reliance Network, Viacom18, and others, as well as live action theatrical features in Hollywood, Bollywood.

in
Ocean 32 A Dentofacial Hub

Ocean 32 is a multi-specialty dental clinic known for providing its patients with high-quality dental treatment. It was founded by Dr. Kenil Lathia, the first micro endodontist in Surat. It was featured as one of the top most clinics in Surat, Gujarat.

Setting sail to
impart insights

Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.

Everything is in the name, and logo, too!

Everything is in the name, and logo, too!

A Tale of Trademark Troubles, Jethalal, and Unexpected Branding A few months ago, we received a photo that stopped us mid-scroll. There, in all its crispy, golden fried, was a vadapav foodtruck having a logo suspiciously identical to ours. Our very own ‘Granth’ logo, a symbol of carefully crafted branding, was being used to sell […]

  • May 21, 2024
The ‘Creation’ of Content

The ‘Creation’ of Content

थोड़ी सी ‘वाइब भी तो चेक’ हो जाए? This is how Prime Minister Modi started his speech at the recently held National Creators Awards at Bharat Mandapam. We don’t know the perfect definition of a vibe check, but for a common understanding, a vibe check for any creator is a way to measure the alignment […]

  • March 16, 2024
Advertising on Wheels – Indians reinventing the marketing wheel

Advertising on Wheels – Indians reinventing the marketing wheel

For purchasing clothes, lahriwalas were our first love. Then, we moved on to mini-stores. Then shopping malls. Online shopping was next, but could you have imagined a store in the middle of the road? Yes, we seem to be moving on from window shopping to shopping while stuck in traffic. You see, India is truly […]

  • February 27, 2024

Setting sail to making a difference

icon

Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

Didier Bonny

Didier Bonny

CEO - Innoptim Group | Switzerland
icon

Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.

Raj Pinjani

Raj Pinjani

Director - Rasna International | India
icon

Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.

Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
icon

Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

Gaurav Parvadia

Gaurav Parvadia

CEO - Twinr | Canada
icon

Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

Dhiren Rana

Dhiren Rana

Director - Romaunt Roses | Kenya
icon

I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

Jitesh Donga

Jitesh Donga

Community Manager - Pratilipi | India
icon

We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

Haresh Ghoghari

Haresh Ghoghari

Co-founder - Onlinetoken | USA
icon

We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

Keyur Bhalavat

Keyur Bhalavat

CEO - Plutomen | India
Ready to get rolling?

Let’s work, let’s hustle! 

Connect now
Portfolio 2024