Adani Foundation Case Study
Supporting Learning Through Communication
We had a back for the Adani Foundation’s digital learning initiative through identity, promotional communication and content.
Shiksha 01: The Purpose
Making Learning Easier to Reach
Adani Foundation was supporting a digital learning initiative created to help men and women build knowledge and skills through accessible digital courses.
The programme had the learning content. What it needed was communication that could take the initiative beyond the course itself — creating awareness, explaining the opportunity and encouraging people to participate.
Shiksha 02: Logo
Giving Swabhiman a Recognisable Identity
To give the learning initiative a clear and recognizable presence, we developed the Swabhiman logo and carried its identity across the communication created to promote the programme.
Shiksha 03: Collaterals
Taking the Initiative into every Format
We created a range of collaterals to communicate the initiative clearly and keep the Swabhiman identity consistent across every touchpoint.
Leaflet
Pamphlet
Brochure- Remaining collaterals to be supplied
Shiksha 04: Social Media
Keeping the Initiative in the Conversation
We created social media communication around the initiative and relevant festival moments by giving the programme a more relatable presence while keeping its message and purpose visible across digital platforms.
Shiksha 05: Video
Giving the Initiative a Moving Voice
We brought the initiative to life through video, creating a more engaging way to communicate its purpose, learning opportunity and message beyond static promotional formats.
Shiksha 06: The Outcome
Communication that Supported the Initiative
IDENTITY
A recognizable identity for Swabhiman
AWARENESS
Clearer communication around the initiative
REACH
Promotion across print and digital formats
ENGAGEMENT
More relatable ways to share the message
We should Communicate what Matters
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