How Granth shaped Ankpal into a modern, distribution-led ERP brand built for India's growing businesses.
Ankpal brings accounting, compliance, inventory, banking, invoicing, distribution, and AI-powered business intelligence into one connected system, replacing fragmented tools and disconnected workflows with operational clarity for Indian MSMEs. Yet the brand was still perceived as billing software and lacked a digital ecosystem that could communicate the scale and intelligence of the platform behind it.
Granth partnered with Ankpal to rebuild that perception through identity, communication, and a unified digital presence designed around visibility, recall, and growth.
Ankpal had already expanded across compliance, inventory, invoicing, banking, distribution, and operational workflows for Indian MSMEs.
With multiple business functions operating under one platform, communication needed more clarity, structure, and consistency.
The platform supported larger business operations, while the brand was still largely recognised through its accounting software roots.
The product experience had already become faster, smarter, and more scalable. The digital ecosystem around it needed to reflect the same maturity.
Most ERP brands communicated through features, dashboards, and functionality. We saw the opportunity to make Ankpal feel more approachable, differentiated, and easier to remember within a crowded SaaS category.
We introduced a distinct visual language, a memorable blue genie, and a clearer digital presence that brought consistency across campaigns, product communication, and distribution touchpoints.
We focused the rebranding on making Ankpal feel more aligned with the scale of the platform behind it.
We redesigned the logo, developed brand guidelines, introduced the mascot, rebuilt the website, and created communication assets that brought the entire brand under one more recognisable presence.
The earlier identity reflected Ankpal's accounting software roots. The redesigned logo introduced a stronger and more scalable visual direction that felt more aligned with the platform's growing presence and ambitions.
An identity shaped around Ankpal's early accounting software phase, lightweight strokes, generic forms, and little connection between the symbol and the growing platform behind it.
A custom "A" monogram inspired by stability and upward movement, with rising forms that reflect business growth, digital movement, and a more modern direction for the brand.
We structured typography, colour systems, iconography, motion, and communication patterns into one unified brand system for digital, marketing, and distribution platforms.
Geometric "A" with an upward arrow embedded in the negative space — protection + growth, in one stroke.
Public Sans 700, optical kerning, custom 'p' descender to balance the mark height.
Tiffany Blue → Rich Electric Blue, 135°. Reads as motion, AI, intelligence.
We introduced the Genie as a recognisable brand character inspired by the idea of a dependable companion businesses could rely on while navigating everyday operations. Designed as the face of Ankpal's AI-powered ERP ecosystem, the mascot added a more approachable and memorable layer to the platform while reinforcing the feeling of assistance, support, and operational ease across digital experiences.
Featured across hero sections, campaigns, and onboarding journeys to establish trust and familiarity within the Ankpal ecosystem.
Introduced within onboarding, support, and first-time user experiences to make the platform feel more approachable and easier to navigate.
Integrated into feature highlights, product communication, and AI explanations to simplify complex workflows for MSMEs.
Positioned around security, compliance, and GST communication to reinforce reliability, protection, and operational confidence.
We restructured ankpal.com around MSME founders, distributors, and operational decision-makers exploring ERP solutions. From industry-focused pages and calculators to vernacular experiences and conversion-led journeys, the website was designed to make the platform easier to navigate, understand, and scale across different business audiences.
We extended the Ankpal ERP experience into mobile by bringing billing, inventory, compliance, reporting, and business tracking into one connected application for MSMEs and distribution teams. The application helped users stay connected with operations, approvals, and business activity directly through mobile, making the platform easier to access across day-to-day workflows.
A focused process behind the Ankpal evolution.
We measured how clearly Ankpal stood apart within a crowded ERP category.
We tracked how easily businesses remembered the brand across campaigns and digital experiences.
We ensured every asset followed one connected visual and communication system.
We tested the identity across packaging, digital platforms, campaigns, and large-format environments.
Once the rebranding established a stronger identity, we expanded Ankpal's presence through PR, SEO, campaigns, partner activations, creator collaborations, and digital growth initiatives.
The result was a more visible, active, and recognisable presence across MSME and distribution-led business audiences.
We positioned Ankpal across business newswires, media platforms, TV networks, and AI-powered discovery ecosystems through large-scale PR distribution and industry storytelling.
Global Newswire Distribution . May 2026
CA-led, cloud native ERP platform built for India's 60 million MSMEs, combining industry expertise and AI driven technology to simplify business complexity.
India's 60 million MSMEs have been forced to choose between enterprise ERPs that are too expensive and complex, or accounting tools that stop at invoicing and GST — CA Prasad Akhani
Global Newswire
Professional Database
Startup & Business Intelligence
Search & Discovery
PR & Journalist Database
News Distribution
AI Discovery Platforms
We strengthened Ankpal's search presence through landing-page optimisation, technical SEO improvements, and industry-focused content built around high-intent business searches.
| Search Term | Volume | Before | Now | Δ Rank |
|---|---|---|---|---|
| Cloud accounting software for medium sized business | 11 | #11 | #2 | +9 |
| Accounting software price comparison | 8 | #8 | #2 | +6 |
| Accounting software for garment industry | 5 | #5 | #1 | +4 |
| Engineering accounting software in India | 3 | #3 | #1 | +2 |
| Accounting software partnership | 3 | #3 | #1 | +2 |
| Cloud based accounting software for medium sized business | 4 | #4 | #1 | +3 |
We created digital campaigns around Ankpal’s repositioning, the ERP application launch, and the introduction of the Genie across social media, paid campaigns, and business-focused communication.
We introduced the Genie as a recognisable digital character for Ankpal across launch communication and social campaigns.
We positioned the Ankpal ERP application around faster access, business operations, and everyday mobile usage for MSMEs.
We repositioned Ankpal through business-focused communication, founder-led messaging, and distribution-first digital campaigns.
We expanded Ankpal’s offline communication through brochures, standees, partner kits, sales material, and activation assets designed for MSME outreach, business visibility, and distribution-led engagement.
Distributor onboarding communication
Printed ERP outreach material
Offline visibility for activations
Business communication collateral
Ahmedabad · Mumbai · Delhi · Pune · Bengaluru
We strengthened Ankpal's social media presence through consistent communication, product storytelling, launch campaigns, and business-focused digital content.
Instagram 
YOUTUBE 
FACEBOOK 
LINKEDIN Across commercial-intent ERP searches
Across launch campaigns and digital communication
Across PR networks and business platforms
From 12K to 168K monthly sessions
Granth Team, From the very beginning, you believed in our vision and treated our brand as your own. We truly recognize the dedication, patience, creativity, and countless iterations you put into building our website and shaping our identity. This was more than just work. You poured your heart into it, and it reflects in every detail. Thank you for standing by us and giving such beautiful form to our ideas. We genuinely could not have done this without you. We are grateful not just for the work you delivered, but for the partnership and trust we built along the way. Here's to many more milestones together.
Ankpal Founder & CEO
M&S has grown into one of the bigger businesses in India over the years, and its clientele is international. M&S is positioned to serve customers with a worldwide delivery approach thanks to its knowledgeable and motivated partners. Their long-lasting relationships with our clients have resulted in their continued, sometimes over 40-year, trust.
