Hoping closer to Moms

We created a cute mascot, redesigned the COR-3 packaging and built a social media presence that connected with doctors and mom-to-be. We also created B2B marketing collaterals for doctors to promote company's message.

THE PROJECT

During the pandemic, many expectant mothers started searching for trusted pregnancy supplements and the best prenatal supplements to support their health and their baby's development. The product is promoted through attractive and easy to understand packaging with the brand's friendly kangaroo mom mascot whose name is Foli. The social media strategy created around Foli helped COR-3 connect with doctors and moms-to-be. The product's natural ingredients and health benefits are clearly communicated. COR-3 supplement has become a trusted choice in maternal health across India. Today, COR-3 stands out in the growing space of maternity health products because it is helping more mothers choose better health with confidence.

SERVICES OFFERED

  • Mascot Design
  • Packaging
  • Social Media

Year

  • 2024

Industry

  • Healthcare

Packed with Love (and Benefits)

We redesigned COR-3's packaging to reflect the happiness and care of motherhood. We used clean and modern design. We made sure the product stands out on shelves.

Say Hello to Foli, The Kangaroo Mom Mascot

1

We started with one goal to create a mascot that feels like a friend. We brainstormed and sketched various concepts that focused on a warm and approachable character.

2

We built Foli’s character to connect with moms. The design reflects comfort, care and the kind of trust every mother looks for.

3

We completed Foli's design and integrated her into the COR-3 brand. Every detail of Foli was made to express the love and strength of motherhood.

#THEFOLI

We brought Foli to life as COR-3’s lovable kangaroo mom mascot who hopped into every social media post and content. She connected with audiences and made the COR-3 message feel more personal and memorable with warm and caring presence.

Creating connections between doctors and moms

We created engaging social media content featuring Foli. It connected directly with doctors and expectant mothers. Foli’s relatable character created meaningful interactions showcasing COR-3's benefits and building a strong community around the brand.

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Wholesally

Spices
in
Wholesally

We played a key role in building Wholesally. It is a fresh face in India’s food agri-tech space and a leading B2B agri marketplace in India. Our work covered everything from logo design, brand colors, typography, brochures and packaging for organic food ingredients wholesale. Every touchpoint was built to support their agri-tech first approach while catering to their market for seeds and spices wholesale.

SkillDrill

IT Product
ae
SkillDrill

SkillDrill, a leading company specializing in talent identification and recruitment. SkillDrill boasts a global team of freelance experts with diverse specializations, including both technical and soft skills assessments. Our engagement with SkillDrill encompassed a comprehensive range of activities, including content creation, design, marketing initiatives, and development efforts. Together, we forged a successful partnership aimed at achieving their goals and enhancing their brand presence in the talent sourcing industry.

OREVA

Manufacturing
in_result
OREVA

Oreva a group of companies which was previously known as Ajanta Manufacturing Ltd., has developed a well-known reputation in the market for a huge range of products manufactured by them. It was established by Odhavjibhai Patel, a teacher who had envisioned starting a company that manufactured clocks in 1971. Oreva has established strong roots in the Indian market with a large dealer network of more than 20k+ dealers. They had diversified into the manufacturing of varied products with time such as appliances and electrical devices such as lights, switches, electric vehicles, and more products.

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Setting sail to Making a Difference

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Granth Team, From the very beginning, you believed in our vision and treated our brand as your own. We truly recognize the dedication, patience, creativity, and countless iterations you put into building our website and shaping our identity. This was more than just work. You poured your heart into it, and it reflects in every detail. Thank you for standing by us and giving such beautiful form to our ideas. We genuinely could not have done this without you. We are grateful not just for the work you delivered, but for the partnership and trust we built along the way. Here’s to many more milestones together.

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Prasad Akhani

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Krunal Patel

Krunal Patel

New Zealand (I love Gadgets)
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The Granth team was on its toes, and the team leads at Uplers are happy. Among the two projects, one was completed in a single go - without any changes. This is truly commendable. I’m planning to share sizeable projects with the team going forward. Let’s execute bigger and better this year.

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Associate Director, Uplers
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Just wanted to say a huge thank you and congratulations to your team who worked hard to get WOW Black!, Gaj and Hello Cashback credit cards live. This was truly a team effort, and it was amazing to see how we brought everything together. That too in less than a month!
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Ankita Mestry

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IDFC First Bank | Senior Website Manager
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Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

Didier Bonny

Didier Bonny

CEO - Innoptim Group | Switzerland
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Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.

Raj Pinjani

Raj Pinjani

Director - Rasna International | India
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Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.

Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
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Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

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Gaurav Parvadia

CEO - Twinr | Canada
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Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

Dhiren Rana

Dhiren Rana

Director - Romaunt Roses | Kenya
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I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

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Jitesh Donga

Community Manager - Pratilipi | India
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We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

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Haresh Ghoghari

Co-founder - Onlinetoken | USA
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We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

Keyur Bhalavat

Keyur Bhalavat

CEO - Plutomen | India
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