During the pandemic, many expectant mothers started searching for trusted pregnancy supplements and the best prenatal supplements to support their health and their baby's development. The product is promoted through attractive and easy to understand packaging with the brand's friendly kangaroo mom mascot whose name is Foli. The social media strategy created around Foli helped COR-3 connect with doctors and moms-to-be. The product's natural ingredients and health benefits are clearly communicated. COR-3 supplement has become a trusted choice in maternal health across India. Today, COR-3 stands out in the growing space of maternity health products because it is helping more mothers choose better health with confidence.
We redesigned COR-3's packaging to reflect the happiness and care of motherhood. We used clean and modern design. We made sure the product stands out on shelves.
We started with one goal to create a mascot that feels like a friend. We brainstormed and sketched various concepts that focused on a warm and approachable character.
We built Foli’s character to connect with moms. The design reflects comfort, care and the kind of trust every mother looks for.
We completed Foli's design and integrated her into the COR-3 brand. Every detail of Foli was made to express the love and strength of motherhood.
We brought Foli to life as COR-3’s lovable kangaroo mom mascot who hopped into every social media post and content. She connected with audiences and made the COR-3 message feel more personal and memorable with warm and caring presence.
We created engaging social media content featuring Foli. It connected directly with doctors and expectant mothers. Foli’s relatable character created meaningful interactions showcasing COR-3's benefits and building a strong community around the brand.
Ankpal is a modern financial and compliance solutions platform designed to simplify business operations through structured accounting, legal and advisory services. While the offering was strong and multi-layered, the brand lacked a unified digital ecosystem that could clearly communicate its capabilities and support its growth.
Granth partnered with Ankpal to design and develop a complete website experience supported by brand, content and marketing systems, turning fragmented efforts into a cohesive digital presence.
Execution of the #MatchMakeHereInstead campaign was all about Uplers and Granth collaborating to create exceptional visual creatives that leave a lasting impact. From deep conversations to overcoming shooting hurdles, the process we witnessed together was truly remarkable, resulting in powerful and up-to-the-mark videos showcasing the perfect blend of experience and inspiration.
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