During the pandemic, many expectant mothers started searching for trusted pregnancy supplements and the best prenatal supplements to support their health and their baby's development. The product is promoted through attractive and easy to understand packaging with the brand's friendly kangaroo mom mascot whose name is Foli. The social media strategy created around Foli helped COR-3 connect with doctors and moms-to-be. The product's natural ingredients and health benefits are clearly communicated. COR-3 supplement has become a trusted choice in maternal health across India. Today, COR-3 stands out in the growing space of maternity health products because it is helping more mothers choose better health with confidence.
We redesigned COR-3's packaging to reflect the happiness and care of motherhood. We used clean and modern design. We made sure the product stands out on shelves.
We started with one goal to create a mascot that feels like a friend. We brainstormed and sketched various concepts that focused on a warm and approachable character.
We built Foli’s character to connect with moms. The design reflects comfort, care and the kind of trust every mother looks for.
We completed Foli's design and integrated her into the COR-3 brand. Every detail of Foli was made to express the love and strength of motherhood.
We brought Foli to life as COR-3’s lovable kangaroo mom mascot who hopped into every social media post and content. She connected with audiences and made the COR-3 message feel more personal and memorable with warm and caring presence.
We created engaging social media content featuring Foli. It connected directly with doctors and expectant mothers. Foli’s relatable character created meaningful interactions showcasing COR-3's benefits and building a strong community around the brand.
Located in the heart of Koreatown, Los Angeles, Feel Karaoke is more than just a karaoke lounge. With luxury suites, premium drinks, and a lively atmosphere, it’s built for birthdays, bachelorettes, and every spontaneous night out. The task was clear: establish Feel Karaoke as the go-to private karaoke party lounge in Los Angeles – a brand identity that matched its premium location and party culture.
Established originally in 2001, Atul started with a vision to provide the cherishable experience of a bakery that customers have always wished for. Since the beginning, Atul Bakery’s focus was solely on providing fresh and qualitative baked items. After having penetrated the market has gathered 20 years of experience, they have expanded to over 200+ chains of bakery stores nationwide.
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How Oil Brands Evolve When Tradition Meets Structure What happens when a brand that people deeply trust starts growing faster than its systems? This is not a hypothetical situation. It is a lived reality for many traditional oil businesses across India. For years, these brands operate within a close-knit ecosystem. The founder knows the farmer. [...]