- Client Corona Remedies
- Industry Healthcare & Pharmaceuticals
- Engagement 2024
- Scope Mascot Design • Packaging • Social Media
Corona Remedies Case Study
Giving COR-3 a Face People Could Connect With
Bringing COR-3 closer to its audience through a character-led identity built around care, warmth and connection.
Care 01: The Need
When Care Needed to Feel Closer
During the pandemic, expectant mothers were looking for more than prenatal supplements. They were looking for trusted information, reassurance and something they could feel comfortable turning to.
COR-3 had the product and the purpose. What it needed was a way to communicate that care without sounding distant or overly clinical.
So before thinking about campaigns, packaging or content, we went back to the most basic question that how can a healthcare brand speak to mothers in a way that feels caring and not clinical?
That question became the starting point for everything that followed.
Care 02: The Character
Giving Care a Character
A mascot can catch attention. A character can create connection.
For COR-3, we needed a character that could sit on a pack, appear on social media and still feel natural when speaking to mothers about something as important as maternal care.
So, we went back to the feeling behind the product that’s care, protection, comfort and the instinct to keep someone close.
And that brought us to an animal that does exactly that.
A Kangaroo
Why a Kangaroo?
Because a kangaroo carries her little one in her pouch by keeping it close through every step of the journey.
That simple, instinctive act felt deeply connected to what COR-3 wanted to represent.
So, we gave that instinct a personality.
Meet Foli
A Mascot Wasn’t Enough. She Needed a Personality.
Creating Foli was only the beginning. We had to give her a personality people could recognize and a role she could carry across every touchpoint.
We explored different expressions, postures and visual details to make her feel warm, approachable and naturally maternal. Every little choice was made to ensure Foli felt like someone you’d trust and not just someone you’d notice.
She was not created to simply sit on COR-3’s packaging. She was created to become the face, voice and familiar presence of the brand.
Posture
Warm and welcoming
Expression
Friendly and reassuring
Character
A caring mother
Personality
Approachable, positive, memorable
Care 03: The Challenge
The Brand Had to Speak to Two Different Needs
COR-3 was communicating in a space where trust and accuracy could never be compromised. But the people receiving that communication needed something more personal.
For healthcare professionals, communication had to be clear, credible and precise. For expectant mothers, it needed to feel warm, reassuring and easy to understand.
The challenge was bringing both together without making the brand feel inconsistent.
For Healthcare Professionals
- Accuracy
- Credibility
- Clarity
- Trust
For Expectant Mothers
- Comfort
- Warmth
- Reassurance
- Understanding
Care 04: The Character on the Pack
A New Face for COR-3
We brought Foli onto COR-3’s packaging by making her a natural part of the product rather than an element added for decoration. Her expressions, placement and visual presence were designed to bring warmth to the pack while keeping the product information clear and credible.
The result was packaging where the product spoke about care and Foli helped make that care feel closer.
Clear
Product information stays easy to find and understand.
Warm
Foli brings a caring and presence to the pack.
Balanced
Healthcare credibility & emotional appeal work side by side.
Memorable
Foli gives COR-3 a visual identity people can recognize.
Care 05: The Social Side
A Familiar Face for Every Scroll
Once Foli had a face and personality, we gave her a bigger role in COR-3’s communication.
She moved from the packaging into social media by helping COR-3 talk about maternal care, product information and everyday health conversations in a way that felt warmer, simpler and easier to connect with.
Foli became the familiar face people could keep meeting across the brand’s digital presence.
The pack introduced her. Social media gave her a voice.
Connect
Made COR-3 feel more familiar and relatable to mothers.
Educate
Turned important health information into simple and accessible content.
Reassure
Used Foli to bring warmth to sensitive conversations.
Remember
Built a recognizable presence across COR-3’s social communication.
Care 06: The Foli Effect
One Character. Many Touchpoints.
Once Foli had a personality, she had a job beyond the pack. We carried her across the brand’s communication so that every interaction with COR-3 could feel recognizable, warm and consistent.
Foli
Where people first met her.
Where she became part of the conversation.
Where her personality carried the brand’s message.
Where familiarity became connection.
Care 07: The Adaptation
The Right Voice for the Right Audience
Foli gave COR-3 a warmer way to connect with mothers. But the same brand also had to speak to doctors, where communication needed to be more precise, informative and professional.
So, the expression changed with the audience. But the identity stayed the same.
For Mothers
- Warm
- Relatable
- Reassuring
One Identity
For Doctors
- Clear
- Informative
- Credible
Care 08: What Foli Changed
From a Product Character to a Brand Memory
A recognizable face
COR-3 gained a distinctive character that could represent the brand consistently.
A warmer voice
Healthcare communication became more approachable for mothers.
A clearer system
Packaging and social communication worked within one recognizable visual language.
Two-way communication
The brand could speak differently to mothers and doctors while remaining consistent.
Give Your Audience Something to Remember
We can create it together.
