Hoping closer to Moms

We created a cute mascot, redesigned the COR-3 packaging and built a social media presence that connected with doctors and mom-to-be. We also created B2B marketing collaterals for doctors to promote company's message.

THE PROJECT

During the pandemic, many expectant mothers started searching for trusted pregnancy supplements and the best prenatal supplements to support their health and their baby's development. The product is promoted through attractive and easy to understand packaging with the brand's friendly kangaroo mom mascot whose name is Foli. The social media strategy created around Foli helped COR-3 connect with doctors and moms-to-be. The product's natural ingredients and health benefits are clearly communicated. COR-3 supplement has become a trusted choice in maternal health across India. Today, COR-3 stands out in the growing space of maternity health products because it is helping more mothers choose better health with confidence.

SERVICES OFFERED

  • Mascot Design
  • Packaging
  • Social Media

Year

  • 2024

Industry

  • Healthcare

Packed with Love (and Benefits)

We redesigned COR-3's packaging to reflect the happiness and care of motherhood. We used clean and modern design. We made sure the product stands out on shelves.

Say Hello to Foli, The Kangaroo Mom Mascot

1

We started with one goal to create a mascot that feels like a friend. We brainstormed and sketched various concepts that focused on a warm and approachable character.

2

We built Foli’s character to connect with moms. The design reflects comfort, care and the kind of trust every mother looks for.

3

We completed Foli's design and integrated her into the COR-3 brand. Every detail of Foli was made to express the love and strength of motherhood.

#THEFOLI

We brought Foli to life as COR-3’s lovable kangaroo mom mascot who hopped into every social media post and content. She connected with audiences and made the COR-3 message feel more personal and memorable with warm and caring presence.

Creating connections between doctors and moms

We created engaging social media content featuring Foli. It connected directly with doctors and expectant mothers. Foli’s relatable character created meaningful interactions showcasing COR-3's benefits and building a strong community around the brand.

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Manufacturing
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Setting sail to Making a Difference

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Granth Team, From the very beginning, you believed in our vision and treated our brand as your own. We truly recognize the dedication, patience, creativity, and countless iterations you put into building our website and shaping our identity. This was more than just work. You poured your heart into it, and it reflects in every detail. Thank you for standing by us and giving such beautiful form to our ideas. We genuinely could not have done this without you. We are grateful not just for the work you delivered, but for the partnership and trust we built along the way. Here’s to many more milestones together.

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Prasad Akhani

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Krunal Patel

New Zealand (I love Gadgets)
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The Granth team was on its toes, and the team leads at Uplers are happy. Among the two projects, one was completed in a single go - without any changes. This is truly commendable. I’m planning to share sizeable projects with the team going forward. Let’s execute bigger and better this year.

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IDFC First Bank | Senior Website Manager
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CEO - Innoptim Group | Switzerland
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Director - Rasna International | India
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Navin Miranda

Head of Business Development - Graphic India | Singapore
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Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

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CEO - Twinr | Canada
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Dhiren Rana

Director - Romaunt Roses | Kenya
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I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

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Community Manager - Pratilipi | India
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Co-founder - Onlinetoken | USA
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Keyur Bhalavat

CEO - Plutomen | India
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