During the pandemic, many expectant mothers started searching for trusted pregnancy supplements and the best prenatal supplements to support their health and their baby's development. The product is promoted through attractive and easy to understand packaging with the brand's friendly kangaroo mom mascot whose name is Foli. The social media strategy created around Foli helped COR-3 connect with doctors and moms-to-be. The product's natural ingredients and health benefits are clearly communicated. COR-3 supplement has become a trusted choice in maternal health across India. Today, COR-3 stands out in the growing space of maternity health products because it is helping more mothers choose better health with confidence.
We redesigned COR-3's packaging to reflect the happiness and care of motherhood. We used clean and modern design. We made sure the product stands out on shelves.
We started with one goal to create a mascot that feels like a friend. We brainstormed and sketched various concepts that focused on a warm and approachable character.
We built Foli’s character to connect with moms. The design reflects comfort, care and the kind of trust every mother looks for.
We completed Foli's design and integrated her into the COR-3 brand. Every detail of Foli was made to express the love and strength of motherhood.
We brought Foli to life as COR-3’s lovable kangaroo mom mascot who hopped into every social media post and content. She connected with audiences and made the COR-3 message feel more personal and memorable with warm and caring presence.
We created engaging social media content featuring Foli. It connected directly with doctors and expectant mothers. Foli’s relatable character created meaningful interactions showcasing COR-3's benefits and building a strong community around the brand.
Vikram Thermo is a well-established pharmaceutical company based in Ahmedabad, India. With over 38 years of experience in the industry, the company has established a reputation for precision and quality in the development and manufacturing of pharma polymers. Their focus is on contributing to the cost-effective and long-term preservation of human lives, which they achieve through their commitment to safety, reliability, and sustainability.
PMIX is a growing brand in the construction and building materials space by offering advanced ready-mix and construction solutions. With expanding market presence and participation in industry expos, PMIX needed a cohesive and impactful brand experience offline as well as online.
Granth partnered with PMIX to create a consistent, professional and experience-driven brand ecosystem that performs across physical and digital platforms.
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