With a masterful touch in logo creation & brand profile, shaped a distinctive visual identity for a century-old spices legacy

Banner GT agro

THE PROJECT

GT AGRO is a venerable brand with a legacy steeped in tradition with manufacturing and supplying spices since 1921. Recognizing the evolving dynamics of the modern world, GT AGRO sought to rejuvenate its image while upholding the profound values of its longstanding heritage. This transformative journey was driven by a desire to strike a delicate balance between the essence of contemporary times and preserving the timeless wisdom passed down through generations. The primary aim was to create a brand identity that resonated with their ever-diverse audience while paying homage to the brand’s enduring legacy.

Industry

Spices

Year

2023

Services Offered

  • Stall Design
  • Invitation Design for Exhibition
  • Merchandies
01

Objectives

  • To create a fresh, emblematic logo that embodies GT AGRO’s heritage and future vision.
  • The brand sought to strategically reposition itself in the market, encompassing messaging, visual identity with corporate profile, and market positioning.
  • Visually appealing stall design for the Summer Fancy Food Show and ITA First Annual Event and Expo, which also delivered correct messaging to the visitors.
02

Challenges

  • Preserving the essence of their century-old legacy while simultaneously overviewing the allure of modernity, ensuring a smooth generational transition
  • Upholding the brand’s longstanding values and traditions while effectively transforming and rejuvenating its image to resonate with contemporary audiences.
03

Solutions

  • Revitalized their logo, infusing it with heritage and aspirations, alongside crafting a compelling company profile narrating their unique journey.
  • To conquer the International Exhibition, GT AGRO designed captivating branding materials, leaving a memorable global impression.

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Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

Didier Bonny

Didier Bonny

CEO - Innoptim Group | Switzerland
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Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.

Raj Pinjani

Raj Pinjani

Director - Rasna International | India
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Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.

Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
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Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

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Gaurav Parvadia

CEO - Twinr | Canada
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Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

Dhiren Rana

Dhiren Rana

Director - Romaunt Roses | Kenya
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I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

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Jitesh Donga

Community Manager - Pratilipi | India
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We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

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We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

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