• March 16, 2024

The ‘Creation’ of Content

3 minutes to read

The ‘Creation’ of Content

थोड़ी सी ‘वाइब भी तो चेक’ हो जाए?

This is how Prime Minister Modi started his speech at the recently held National Creators Awards at Bharat Mandapam. We don’t know the perfect definition of a vibe check, but for a common understanding, a vibe check for any creator is a way to measure the alignment between their content and their audience’s expectations. Gone are the days when content creation was a niche hobby. Today, it’s a powerful force, influencing trends, sparking conversations, and entertaining millions.

India’s recognition of content’s potential to shape the nation’s future is a significant development, and as a content-driven company, we’re proud to witness this positive shift.

So, what role does creative creation play in shaping our nation?

The world is constantly evolving, and nations must adapt to stay relevant. The inaugural National Creators Award reflected this understanding. It acknowledged the rising tide of young creators shaping the content future. It’s a celebration of creativity and its immense societal impact. Creative creations are driving this new era and shaping the cultural landscape.

Things have changed significantly over the last ten years because of the internet and cheap mobile phones. This has opened up new opportunities for people who create content, like videos, articles, and social media content all over India. This shift has given power to young people and made the government pay attention.

It shows just how powerful content can be, don’t you think?

What is creation?

Our favourite phrase from PM’s speech and the most accurate answer to this question is समय से पहले समय को भाँपना!

Every content creator, individual or team, is distinct. What extraordinary heights could we reach if we were directed towards our actual potential? This skill pooling, from brands, startups, government entities, and entire nations, suggests there may be more unrealized potential just waiting to be discovered. Creative content creation emerges from developing concepts, inventing them, and bringing them to life across various media. Doing this lets us present various viewpoints to the world and showcase our skills.

It’s common knowledge that engagement rises when creativity and content combine. Similar to this, combining digital technology with content initiates change. Ultimately, the influence of purpose-driven content is indisputable.

Content creates a sense of belonging

Another example from the Prime Minister’s speech caught our attention. Remember when even the tiniest shops proudly displayed signs saying “Tasty food available here”? If you asked why you should eat there, the answer would be simple: “Because the food tastes good.” But things have changed now. Shopkeepers are advertising that “Healthy food is available here.”

The emphasis on content has shifted from taste to health. Why? It’s because society is changing.

Therefore, the content should inspire people to consider their target audience’s needs critically. This need not be stated explicitly in your content. Keeping these ideals in mind when producing content will cause it to organically reflect success.

The Takeaway

Staying true to the facts and being forthright about the content is essential. Everything we do, including our writing style, presentation, finished result, and data, should be truthful and accurate. This demonstrates the significant impact that creativity can have. Remaining faithful to the content while utilizing creativity can result in significant improvements. By adhering to this guideline, content producers may ensure that their work truly connects with people and makes a lasting impression. Being sincere makes a big difference in an information-rich society, moving others to action and provoking thought.

Everything is in the name, and logo, too!Advertising on Wheels – Indians reinventing the marketing wheel
Founder & Content-chief

Entrepreneur | Ambitious Writer | Helping businesses meet their branding and advertising needs through a content-driven approach

Portfolio 2024