- Client Uplers
- Industry Remote Hiring & Talent Solutions
- Engagement 2023*
- Scope YouTube Ads • Platform Explainers • Brand Films • Video Campaigns
Uplers Case Study
Connecting Global Businesses with India’s Top Talent
Creating human-led films for Uplers to connect with India’s top IT & ITES talent and global businesses building their next remote team.
Three Ways to Connect with Audience
Feel
India’s Top IT & ITES Talent
7 short YouTube ads built around relatable emotions to show talent a better way to work with Uplers.
- Audience
Indian IT & ITES talent
- Approach
Emotion-first storytelling
- Format
7 × 30-sec YouTube ads
- Purpose
Create connection
Understand
People Exploring Uplers
3 explainer, how-to and FAQ videos designed to make the platform simple and easy to understand.
- Audience
Uplers Explorers
- Approach
Clarity-first storytelling
- Format
1 Flagship • 1 How-To • 1 FAQ
- Purpose
Build understanding
Act
UK & US CEOs and CTOs:
2 brand films built around familiar hiring challenges, showing how Uplers can help businesses build remote teams within a week.
- Audience
UK & US CEOs & CTOs
- Approach
Business-led storytelling
- Format
2 Brand Films
- Purpose
Drive action
Signal 01 - The Human Stories
Making the Opportunity Feel Human
Seven short films created to connect Uplers with India’s top IT & ITES talent through emotions people could instantly recognize.
- 7 films
- 30-Second Ads
- No Dialogue
- Emotion led
- 01
- 02
- 03
- 04
- 05
- 06
- 07
“Sometimes, the strongest stories are the ones people recognize before they hear a single word.”
Signal 02: Made It Clear
Helping People Understand How Uplers Works
Through a flagship video, how-to content and FAQs, we made Uplers’ platform, process and offering easier to understand before taking the next step.
Question
Too many things to figure out. What is Uplers? How does it work? Who handles what? Every step needs to make sense.
Understanding
Put the answers in the right order. We structured the information around the questions people naturally have as they explore Uplers.
Action
Make the next step obvious. By the end, there was a clear understanding of what Uplers does, how it works and where to begin.
Signal 03: The Global Team
Building the Team Behind the Next Big Move
Two brand films that brought Uplers’ remote hiring proposition to life for global founders and technology leaders, showing how the right team can keep ambitious plans moving.
The roadmap was already in motion. The team needed to catch up.
For UK and US-based CEOs and CTOs, growth brings another challenge. that is building the right team fast enough to keep pace. These films brought that reality to life through relatable founder stories by showing how Uplers help businesses build remote teams within a week and keep their roadmap and sprints moving.
Signal Received
Every Film Had a Purpose
Every video gave Uplers distinct ways to connect with talent, explain its platform and speak to global businesses.
7
YouTube Ad Films
3
Platform Video Formats
2
Brand Films
4
Core Creative Frames
A Signal From Uplers
The Best Signal Comes From the People You Worked With
The Granth team was on its toes, and the team leads at Uplers are happy. Among the two projects, one was completed in a single go without any changes. This is truly commendable. I’m planning to share sizeable projects with the team going forward. Let’s execute bigger and better this year.
Good Stories Don’t End When the Film Does.
The work gave Uplers different ways to speak to different people through emotion, clarity and real-world stories. What connected them all was a simple idea of understanding the audience first, then creating something worth their attention.
- Different stories
- Different audiences
- One brand brought to life
Don’t Just Reach Your Audience. Give Them a Reason to Connect.
Let’s find the story, emotion or idea that makes the right people stop and listen.
Make the Connection
