• Client Gujarat State Co-operative Housing Finance Corporation Ltd
  • Industry Government and Housing Finance
  • Engagement 2026
  • Scope Bilingual Pitch Films, Gujarati and English

Gujarat Housing Case Study

Making the case to rebuild Gujarat's first homes.

We turned decades of history, an ageing housing reality and a financial case into two films built to move a Cabinet.

A Gujarat housing block under redevelopment
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Foundation 01: The Mandate

Housing a state, for generations.

For decades, the Gujarat State Co-operative Housing Finance Corporation has financed homes for the people of Gujarat. Thousands of families live in houses this institution helped build.

Before the films could argue for the future, they had to establish the weight of that past, so a Cabinet understood exactly who was asking, and why it carried authority.

A family looking at a rebuilt Gujarat housing block

Foundation 02: The Situation

The homes that built Gujarat are growing old.

Many of the homes built under the Gujarat Government decades ago are now ageing. Structures need redevelopment. Communities need maintenance.

The need is real, visible and pressing. The films had to make a room of decision-makers feel that reality, not just read it on a slide.

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A still from the Gujarati pitch film
A still from the English pitch film

Foundation 03: The Numbers

A case measured in real numbers.

A pitch to the Cabinet stands on evidence. The films presented the Corporation's financial standing, the scale of the housing stock, and the funding redevelopment and maintenance would require. We designed the data to land in seconds, in a room where seconds are all you get.

7YouTube Ad Films
3Platform Video Formats
2Brand Films
4Core Creative Themes

A Signal From Uplers

The Best Signal Comes From the People You Worked With

The Granth team was on its toes, and the team leads at Uplers are happy. Among the two projects, one was completed in a single go without any changes. This is truly commendable. I'm planning to share sizeable projects with the team going forward. Let's execute bigger and better this year.

Krunal Bakaraniya Associate Director, Uplers

The Gujarat State Co-operative Housing Finance Corporation lockup

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