Precision, Quality, and Commitment to Saving Live

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THE PROJECT

Vikram Thermo is a well-established pharmaceutical company based in Ahmedabad, India. With over 38 years of experience in the industry, the company has established a reputation for precision and quality in the development and manufacturing of pharma polymers. Their focus is on contributing to the cost-effective and long-term preservation of human lives, which they achieve through their commitment to safety, reliability, and sustainability.

Industry

Pharmaceutical

Year

2022

Our extended family

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Objectives

  • Revamping brand identity.
  • Creating resonating brand guidelines that streamlined brand’s identity and communication.
  • The development of a new website that was more interactive and delivered better experience to the users.
  • Shooting a corporate video that mirrored our client’s vision and values as well as their competence and highlighted it.
Challenges (Vikram Thermo)

Challanges

  • We were in communication with the top management, which required multiple layers of approval.
  • We had to be super accurate in our technical deliverables as every word of the content and every video frame were checked.
  • We had to be creative while keeping in mind the values of the brand.
  • New products were launched in this span of deliveries which we incorporated later on.
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Solutions

  • We gave a fresh look to the website after duly considering our client’s existing identity.
  • We created a brand video that marvelously showcased our client’s expertise.
  • We created brand guidelines which simplified what, why and how of the brand identity for uniformity and streamlined communication.
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