Partnering with Knack Packaging to strengthen its communication systems, digital presence and corporate storytelling as the company prepared for a new era of growth.
Some of the most meaningful partnerships begin with someone saying, "You should speak to them."
That's exactly how our journey with Knack Packaging started.
In 2021, Purple Phase Communication introduced us to Knack Packaging through one of its co-founders, Rikin Shah. In an industry where agencies often compete for the same opportunities, he chose to recommend us instead. That one introduction quietly became the beginning of one of the most defining partnerships in the journey of Granth.
At the time, we knew we were meeting an established manufacturing company with a remarkable journey behind it. The first meeting was simply the beginning of a conversation. One that slowly unfolded into months of learning, countless discussions, factory visits and a deep understanding of a business that had spent decades building trust before asking the world to notice it.
When Kandarp walked into Knack Packaging's office that day, he was not walking into another client's meeting. He was walking into a story that had already been in the making for generations.
None of us knew then what that cabin conversation would lead to.
The cabin carried weight because of the conversations that happened inside it.
As Kandarp sat across from Alpesh Patel, Chairman & Managing Director of Knack Packaging, the discussion was not limited to websites or brochures or communication.
Before the meeting came to an end, Alpesh Patel shared a thought that has stayed with us ever since.
We did not hear it as a compliment. We heard it as a responsibility. It was a reminder that opportunities like this are built on trust and trust expects sincerity, commitment and the willingness to understand a business before attempting to communicate it.
Looking back, that conversation quietly shaped the way we approached every discussion, every factory visit and every page that followed.
Voice note — export desk
"Don't call it a bag. On the floor it's a fabric. Words matter here."
extrusion → weaving → lamination → conversion
Q. How is a woven bag actually made?
A. It starts with the tape line. If the tape is wrong, everything after it is wrong…
A digital experience built to reflect the credibility, scale and values behind Knack Packaging.
This work was done before AI became an everyday writing companion. Every word was researched, written and refined manually. We spent countless hours on Google searches, industry research, factory visits, stakeholder conversations and product understanding before writing a single page. Those efforts eventually became more than 2,00,000 words. That research became more than 2,00,000 carefully written words that truly represented Knack Packaging.
Company profiles, product catalogues, brochures and decks were thoughtfully developed to ensure Knack Packaging communicated with the same clarity, credibility and consistency across every business conversation.
On 8th July 2026, Knack Packaging marked a defining milestone by ringing the bell at the National Stock Exchange. From a ₹25,000 rented shed to an ₹843+ crore, NSE-listed company, the moment represented decades of vision, resilience and relentless pursuit of excellence. We were grateful to have played a small part in communicating the story of a company as it stepped into its next chapter.
Communication built through factory immersion, stakeholder conversations and real-world understanding.
A structured digital presence that reflected the scale, credibility and capabilities of the business.
Consistent messaging across the website, company profile, catalogues and corporate communication.
A communication system built to support Knack's continued growth and expanding audience.
Knack didn't need a young agency. It needed a mature one and expecting that maturity is exactly what forced us to find it. To work well here, we had to become more patient, more careful and more willing to sit with something until we truly understood it.
Every factory visit, every stakeholder discussion, every document and every revision quietly made us more mature. In short it taught us how to do our work properly.
Let's build communication that's earned through understanding and not assumptions.
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