With a masterful touch in logo creation & brand profile, shaped a distinctive visual identity for a century-old spices legacy

Banner GT agro

THE PROJECT

GT AGRO is a venerable brand with a legacy steeped in tradition with manufacturing and supplying spices since 1921. Recognizing the evolving dynamics of the modern world, GT AGRO sought to rejuvenate its image while upholding the profound values of its longstanding heritage. This transformative journey was driven by a desire to strike a delicate balance between the essence of contemporary times and preserving the timeless wisdom passed down through generations. The primary aim was to create a brand identity that resonated with their ever-diverse audience while paying homage to the brand’s enduring legacy.

Industry

Spices

Year

2023

Services Offered

  • Stall Design
  • Invitation Design for Exhibition
  • Merchandies
01

Objectives

  • To create a fresh, emblematic logo that embodies GT AGRO’s heritage and future vision.
  • The brand sought to strategically reposition itself in the market, encompassing messaging, visual identity with corporate profile, and market positioning.
  • Visually appealing stall design for the Summer Fancy Food Show and ITA First Annual Event and Expo, which also delivered correct messaging to the visitors.
02

Challenges

  • Preserving the essence of their century-old legacy while simultaneously overviewing the allure of modernity, ensuring a smooth generational transition
  • Upholding the brand’s longstanding values and traditions while effectively transforming and rejuvenating its image to resonate with contemporary audiences.
03

Solutions

  • Revitalized their logo, infusing it with heritage and aspirations, alongside crafting a compelling company profile narrating their unique journey.
  • To conquer the International Exhibition, GT AGRO designed captivating branding materials, leaving a memorable global impression.

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