• Client HyFun Foods
  • Industry FMCG / Frozen Foods
  • Engagement 2023*
  • Scope Integrated Brand Experience

HYFUN foods CASE STUDY

Helping HyFun Adapt its New Brand across every Experience

Supporting HyFun in bringing its refreshed identity across packaging, communication, events and internal brand experiences.

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Sizzle 01: Project

A Growing Brand led to
a Growing Responsibility

  • Packaging Design
  • Private-Label Packaging
  • Brand Evolution
  • Internal Events
  • Annual Events
  • Training Modules
  • Screen Videos
  • Brand Collaterals

As HyFun continued expanding across products, markets and internal ecosystems, maintaining consistency became a growing responsibility. The need extended beyond packaging into experiences that employees, partners and stakeholders interacted with every day.

Over time, the partnership evolved across packaging systems, internal communication, events, training and brand assets by helping in creating a more connected and cohesive brand presence.

From packaging to people... everything needed the same tadka of consistency.

Sizzle 02: What We Brought To The Table

The Ingredients behind the Experience

Helping the refreshed HyFun identity stay consistent across packaging, communication, events, training module and everyday brand interactions.

01

Packaging Adaptation

Adapting the refreshed HyFun identity throughout multiple product categories and packaging requirements along with maintaining consistency on shelf.

02

Private-Label Packaging

Custom packaging adaptations developed for different requirements while staying aligned with the broader HyFun visual system.

03

Brand Refresh Adaptation

Supporting the implementation of refreshed identity across new applications, communication assets and evolving brand requirements.

04

Training Experience

The training module structured into engaging learning formats that made information easier to understand and retain.

05

Farmer Engagement Initiatives

Communication and event experiences designed to strengthen participation, engagement and connection with HyFun's farming ecosystem.

06

Annual Event Experiences

Internal events adapted to reflect the refreshed brand while bringing teams together through shared experiences and communication.

07

Brand Communication Systems

Extending the refreshed identity across videos, screen content and communication assets used across internal and brand experiences.

08

200+ Handcrafted Team Sketches

Creating custom hand-drawn illustrations of HyFun team members that transformed employees into a living extension of the brand culture.

Sizzle 03: Focus Area

The Goal we Focused on

As products, people and platforms expanded, the focus remained on creating a consistent and confident brand experience.

Brand Consistency

To maintain familiarity across packaging, communication assets and evolving brand applications.

Core Intent

Before
After

When HyFun refreshed its identity, we helped adapt it across packaging, communication, experiences and everyday brand applications.

Sizzle 04: Packfolio

Packed to be Picked

Long before a product is tasted, the package has already made its first impression.

  • HyChoice
  • HyFarm
  • HyFries

Sizzle 05: Training Module

Making Learning easier to Follow

Structured video content developed to simplify learning, improve engagement and support better knowledge retention.

Making Learning easier to Follow

Visually structured training presentations spanning 150+ slides, designed to simplify learning and improve understanding.

Sizzle 06: Event Experience

The Big Day(s)

Internal and annual events designed to strengthen engagement, participation and connection across the HyFun ecosystem.

The rebrand already happened.
The challenge was everything that came after it.

A refreshed identity can be launched in a day. Making it work across a growing business is what takes time. That's when the questions begin. How does it look on packaging? How does it show up at events? What happens when new requirements start coming in every week?

As HyFun continued to grow, so did the number of places where the new identity needed to live. The challenge wasn't the change itself. It was keeping that change consistent while working against growing volumes, evolving needs and quick turnarounds. The goal was that whether someone interacted with HyFun once or a hundred times, it should still feel like the same brand.

Farmer Engagement Experience

A large-scale farmer engagement initiative designed to bring together communication, participation and on-ground experiences under one unified brand presence.

  • Invitations
  • Flyers
  • Event Videos
  • Backdrops
  • Standees
  • Event Banners

Internal Team Annual Event

An initiative that required structured communication, clear visual systems and coordinated execution across multiple event deliverables.

  • Invitations
  • Standees
  • Event Videos
  • Communication Assets

Celebrating the People behind the Progress

Stage branding, communication assets and event materials were designed to create a connected and memorable recognition experience.

  • Invitations
  • Award Ceremony Videos
  • Event Communication Assets
  • Recognition Materials

Sports Event for Team

A celebration built around participation, energy and team engagement while maintaining consistency across multiple event touchpoints.

  • Event Slogan Development
  • Standees
  • Communication Assets
  • Event Branding

Handcrafted Team Sketches

A unique initiative that created custom sketches for people behind the brand through personalized hand-drawn illustrations.

  • 200+ Custom Sketches
  • Delivered in 2 Weeks
  • Custom-Drawn Illustrations
  • Team-Wide Creative Initiative

Sizzle 08: A Look Inside HyFun

A Video worth pressing Play for

A manufacturing video that showcased the scale, technology and processes behind HyFun Foods.

Sizzle 09

Happy faces of HyFun

Sizzle 10: efforts

What all of this Added up to

Packaging

15+

Product packaging and Private-Label packaging

Events

05+

Internal and annual brand experiences delivered

Touchpoints

07+

Brand workstreams connected through a unified experience

Smile Factory

Crisp Side of Life

Farm to Fun

Straight Outta Freezer

Crunch Se Connect

Next Serving

The Rebranding is done.
Is the Adaptation done too?

Let's help your brand show up consistently everywhere people experience it.

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