- Client National Tribal Trade Fair
- Industry Event & Exhibition Services
- Engagement 2025
- Scope Social Media & Communication
NTTF Case Study
Giving NTTF a Voice Beyond the Fair
Building communication for the National Tribal Trade Fair 2025 across social media, bilingual brochures and the annual report
Mela 01: The Beginning
One Fair had Many Stories
NTTF brought together business, entrepreneurship, culture, food and people on one platform. The challenge was to communicate each part clearly while keeping the entire event connected through one consistent voice.
Mela 02: The Communication
One Event, Different Ways to Tell it
NTTF needed communication that could work at different stages of the event. Each format had a different role, but all of them had to feel like part of the same story.
NTTF2025 Trade Business Culture Food People Information Event Legacy - 01
Awareness
Social communication introduced the fair, its purpose and what people could look forward to.
- 02
Understanding
Bilingual brochures made the event information accessible in both Hindi and English.
- 03
Documentation
The annual report brought together the event’s journey, activities and key moments in one lasting record.
Mela 03: Social Media
Building Interest before the Gates Open
The social content kept NTTF visible beyond the fairground, introducing its purpose, people, experiences and activities while building awareness before, during and around the event.
Mela 04: Brochure
Making NTTF Easy to Navigate
The bilingual brochure brought essential event information together in a clear, structured format that helped visitors, participants and stakeholders understand the fair in both English and Hindi.
English
Event Information
हिन्दी
आयोजन की जानकारी
Clear communication had to work across languages.
The brochure kept the information structured and accessible, while maintaining the same NTTF experience in both English and Hindi.
Mela 05: Annual Report
Documenting the Work Behind Sparsh
The annual report brought the Sparsh Knowledge Centre’s work into one clear document, covering its objectives, team, students, achievements and the goals shaping its future.
- 01 The Story So Far
- 02 The Purpose Behind the Work
- 03 The People Behind Sparsh
- 04 The Students at the Centre
- 05 The Progress Made
- 06 The Road Ahead
- 07 The Connect
Mela 06: The Impact
A Clearer Story for a Large-Scale Event
Across social media, bilingual brochures and the Sparsh Knowledge Centre annual report, we created communication that made NTTF easier to discover, understand and remember.
Clarity
Making information easier to understand
Reach
Bringing the event to more people
Access
Communicating across languages
Documentation
Giving important work a lasting record
Every Event has More to Say
Across social media, bilingual brochures and the Sparsh Knowledge Centre annual report, we created communication that made NTTF easier to discover, understand and remember.
Let’s Tell Yours Better
