Pratilipi is India’s largest vernacular stroytelling platform which brings 2.7 Lac+ writers and their 20 Lac+ stories in 12 languages together. Millions of people around you are using Pratilipi to discover, express, and share their tales in the language they love, from your next-door neighbour reading stories in the afternoon to the amusing college guy downstairs.
Community App
2022
An Indian video meeting application that encouraged Indians to adopt Swadeshi ideology by boycotting western applications and signing up to the application that was made in India for India. Vayam wanted us to do their social media campaign in English and Hindi with their TG being Swayam sevaks and core nationalists.
Kutumb is a community-based private social network. Communities are important in India. In India, there are about 20000 social groups, 1000s of spiritual, religious, and other non-governmental organizations, and hundreds of unique professions. With over 1.25 Cr downloads, Kutumb is building a new-edge social network for millions of people.
Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.
We all know what happens when December rolls around on social media. One day you are sharing memes and highlights. And then suddenly everyone you follow starts posting their year in music stats. That’s the ritual of Spotify Wrapped. Spotify did not invent sharing. But they reimagined it by turning personal data into something people [...]
People do not have time. People do not pay attention. People do not have patience. The brands that are winning right now are the ones talking less. But they are saying more. Yes. This is what Micro-Content is. Micro-Content is where 3 seconds or 5 words or one bold visual can speak louder than a [...]
You are the AdMan of India. You often claimed that you were “born in a creative factory” Maybe true. But more than that, what you built became a whole creative nation. From dusty pitches in Rajasthan to the buzzing halls of your agency. You played every game in sport or in strategy the same way. [...]
Did you know? Your audience is already creating content. Are you using it wisely? You know that moment when you are casually browsing and skip past a shiny ad without a second thought? And then suddenly pause because someone just shared a real story about that same product? That is the power of genuine user [...]