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From Himalayas to UAE and beyond: A Path to Purpose-Driven Branding and Enriched Social Media Marketing

THE PROJECT

Raw Spiritual, founded by a couple deeply inspired by Himalayan wisdom and traditions while residing in the UAE, went on a mission to reconnect people with nature and promote sustainable, cruelty-free, and authentic living. Their product offerings span healing crystals, eco-friendly home goods, and natural beauty products, all sourced ethically and with a commitment to animal welfare. Raw Spiritual’s aim was to communicate their diverse product range through ultra-creative posts, effectively conveying their mission and values to a global audience.

Industry

Wellness

Year

2023

Services Offered

  • Social Media Management
01

Objectives

  • To creatively present Raw Spiritual’s wide product range, from healing crystals to eco-friendly home goods and natural beauty products, on social media.
  • To engage the audience and raise awareness of the brand’s sustainable and cruelty-free products through creative social media posts.
02

Challenges

  • The primary challenge lay in addressing communication barriers associated with the client’s location in the UAE, necessitating efficient remote coordination and bridging geographical gaps.
  • Comprehensively understanding the vast range of products, each with its unique features and attributes
03

Solutions

  • Strategic use of both static and dynamic creatives enabled to efficiently showcase Raw Spiritual’s entire product range on social media, resulting in increased engagement and brand awareness.
  • The impact was evident as we witnessed a surge in customer inquiries and brand loyalty, along with a substantial boost in sales.

 

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Big visions need bigger execution. We’ve got you.

A futuristic way of Connecting

Uplers

Hiring Platform
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Uplers

Execution of the #MatchMakeHereInstead campaign was all about Uplers and Granth collaborating to create exceptional visual creatives that leave a lasting impact. From deep conversations to overcoming shooting hurdles, the process we witnessed together was truly remarkable, resulting in powerful and up-to-the-mark videos showcasing the perfect blend of experience and inspiration.

in_result
Atul Bakery

Established originally in 2001, Atul started with a vision to provide the cherishable experience of a bakery that customers have always wished for. Since the beginning, Atul Bakery’s focus was solely on providing fresh and qualitative baked items. After having penetrated the market has gathered 20 years of experience, they have expanded to over 200+ chains of bakery stores nationwide.

IDFC First Bank

Banking & Finance
in_result
IDFC First Bank

We helped India’s leading IDFC first bank in creating fast and user friendly website landing pages. It was done by using HTML5 development and Adobe Experience Manager (AEM). Our goal was to make sure that the website pages are mobile friendly, load quickly and are easy to use for all the customers. We focused on improving Google Page Speed score. This added SEO optimization and ensured everything looked perfect across devices. As a team, we also handled HTML5 development along with QA testing for their mobile banking app, net banking portal, credit card, savings product and other digital banking services. It was to make every experience of the users smoother.

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Setting sail to Making a Difference

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Granth Team, From the very beginning, you believed in our vision and treated our brand as your own. We truly recognize the dedication, patience, creativity, and countless iterations you put into building our website and shaping our identity. This was more than just work. You poured your heart into it, and it reflects in every detail. Thank you for standing by us and giving such beautiful form to our ideas. We genuinely could not have done this without you. We are grateful not just for the work you delivered, but for the partnership and trust we built along the way. Here’s to many more milestones together.

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Prasad Akhani

Ankpal
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Krunal Patel

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New Zealand (I love Gadgets)
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The Granth team was on its toes, and the team leads at Uplers are happy. Among the two projects, one was completed in a single go - without any changes. This is truly commendable. I’m planning to share sizeable projects with the team going forward. Let’s execute bigger and better this year.

Krunal Bakaraniya

Krunal Bakaraniya

Associate Director, Uplers
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IDFC First Bank | Senior Website Manager
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Didier Bonny

CEO - Innoptim Group | Switzerland
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Raj Pinjani

Director - Rasna International | India
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Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
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Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

Gaurav Parvadia

Gaurav Parvadia

CEO - Twinr | Canada
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Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

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Dhiren Rana

Director - Romaunt Roses | Kenya
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I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

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Community Manager - Pratilipi | India
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We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

Haresh Ghoghari

Haresh Ghoghari

Co-founder - Onlinetoken | USA
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Keyur Bhalavat

Keyur Bhalavat

CEO - Plutomen | India