From Himalayas to UAE and beyond: A Path to Purpose-Driven Branding and Enriched Social Media Marketing

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THE PROJECT

Raw Spiritual, founded by a couple deeply inspired by Himalayan wisdom and traditions while residing in the UAE, went on a mission to reconnect people with nature and promote sustainable, cruelty-free, and authentic living. Their product offerings span healing crystals, eco-friendly home goods, and natural beauty products, all sourced ethically and with a commitment to animal welfare. Raw Spiritual’s aim was to communicate their diverse product range through ultra-creative posts, effectively conveying their mission and values to a global audience.

Industry

Wellness

Year

2023

Services Offered

  • Social Media Management
01

Objectives

  • To creatively present Raw Spiritual’s wide product range, from healing crystals to eco-friendly home goods and natural beauty products, on social media.
  • To engage the audience and raise awareness of the brand’s sustainable and cruelty-free products through creative social media posts.
02

Challenges

  • The primary challenge lay in addressing communication barriers associated with the client’s location in the UAE, necessitating efficient remote coordination and bridging geographical gaps.
  • Comprehensively understanding the vast range of products, each with its unique features and attributes
03

Solutions

  • Strategic use of both static and dynamic creatives enabled to efficiently showcase Raw Spiritual’s entire product range on social media, resulting in increased engagement and brand awareness.
  • The impact was evident as we witnessed a surge in customer inquiries and brand loyalty, along with a substantial boost in sales.

 

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