From Himalayas to UAE and beyond: A Path to Purpose-Driven Branding and Enriched Social Media Marketing

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THE PROJECT

Raw Spiritual, founded by a couple deeply inspired by Himalayan wisdom and traditions while residing in the UAE, went on a mission to reconnect people with nature and promote sustainable, cruelty-free, and authentic living. Their product offerings span healing crystals, eco-friendly home goods, and natural beauty products, all sourced ethically and with a commitment to animal welfare. Raw Spiritual’s aim was to communicate their diverse product range through ultra-creative posts, effectively conveying their mission and values to a global audience.

Industry

Wellness

Year

2023

Services Offered

  • Social Media Management
01

Objectives

  • To creatively present Raw Spiritual’s wide product range, from healing crystals to eco-friendly home goods and natural beauty products, on social media.
  • To engage the audience and raise awareness of the brand’s sustainable and cruelty-free products through creative social media posts.
02

Challenges

  • The primary challenge lay in addressing communication barriers associated with the client’s location in the UAE, necessitating efficient remote coordination and bridging geographical gaps.
  • Comprehensively understanding the vast range of products, each with its unique features and attributes
03

Solutions

  • Strategic use of both static and dynamic creatives enabled to efficiently showcase Raw Spiritual’s entire product range on social media, resulting in increased engagement and brand awareness.
  • The impact was evident as we witnessed a surge in customer inquiries and brand loyalty, along with a substantial boost in sales.

 

A futuristic way of connecting

Graphic India

India’s character entertainment revolution is being led by Graphic India. Graphic India has created over 500 animation episodes for premium global partners such as Amazon Prime Video, Cartoon Network, Disney + Hotstar, Netflix, Reliance Network, Viacom18, and others, as well as live action theatrical features in Hollywood, Bollywood.

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With a rich culinary legacy spanning over six decades, Hyfun Foods embodies excellence. As a prominent Indian B2B brand, Hyfun primarily serves the QSR industry. Their expertise extends to manufacturing, selling, and storing potatoes and potato-based frozen products. In addition, Hyfun Foods is venturing into the B2C sector with an enticing range of savory frozen delights. All they required to start with was a touch of creative translation and event collateral expertise.

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in
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