Carrying an experience of around a decade, Shades and Shapes has commendably established its reputation as an unmatched team of designers, draftsmen,and 3D Renderers. Dedicated to adding life to every corner of their client’s home and work-spaces, S&S approached us for a comprehensive digital marketing strategy and execution.
Interior & Architect
2021 onwards
Our main goal was to explain in a clear and appealing manner what Shades & Shapes does for existing and potential clients in a way that engages them to contact S&S and approach them with clear-cut preferences.
Some secondary goals were:
Increase in business value with its roots firmed in the market
When you’re working with a brand like Royale Touche – one of India’s most luxurious and design-forward laminate makers – you aren’t just creating content, you’re crafting a visual experience. Known for pushing boundaries with 600+ designs, 40+ realistic textures, and a new design every 4 days, Royale Touche isn’t just a product – it’s a style statement.
Granth Creations was brought on board for what may sound simple – social media concepts and design. But here’s the real picture: multiple top-tier agencies were already in play, each pitching ideas. Ours didn’t just need to stand out – they had to pass through layers of design scrutiny, brand clarity, and execution excellence.
We took this as a challenge to rise above the noise. Our ideas weren’t just creative – they were concept-first, campaign-ready, and manufacturing-aligned. Each design wasn’t just beautiful; it was sellable, scalable, and in sync with Royale Touche’s luxury DNA. From pitch to pixel-perfect execution, Granth delivered ideas that didn’t just win approval – they made it to the grid.
At Granth, attention to detail is ingrained in our DNA. Collaborating with Phi Designs, known for their outstanding work with Zomato, American Express, and Schneider, we aimed to surpass our own thorough standards. Their reputation for excellence demanded a website that truly reflects their exceptional design prowess.
Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.
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