- Client WebOccult
- Industry AI Vision & Industrial Automation
- Engagement 2023
- Scope 360° Branding, Marketing & Digital Communication
WebOccult Technology Case Study
Building a 360° Brand around WebOccult
We built the communication around a business evolving in vision AI from WebOccult’s brand foundation to Gotilo’s product story.
Vision 01: The Origin
Building the Brand Behind the Vision.
WebOccult was building its expertise in AI, computer vision and industrial automation, but the business had a lot to communicate. Be it from its technology and services to the solutions it was building for real-world industries.
The challenge was not just to make WebOccult look better. It was to build a clear, consistent brand system that could explain a complex business simply and work across presentations, exhibitions, digital platforms, content and everyday communication.
That became the starting point for everything that followed.
Vision AI 02: The Challenge
Putting WebOccult in Focus
WebOccult had a wide range of capabilities to communicate, from AI and computer vision to products, services and industry applications. The challenge was making all of it clear, consistent and recognizable across the many places the brand needed to show up. Every touchpoint had to work together.
Brand Identity
A clear visual foundation for WebOccult
Brand Guidelines
A consistent system for every touchpoint
Company Story
Making a complex business easier to understand
Product
Giving technology a clearer way to be presented
Investor Decks
Turning capabilities into compelling business stories
Exhibition Presence
Making WebOccult stand out in industry spaces
Digital Presence
Building a stronger home for the brand online
Content & Blogs
Making AI and computer vision easier to understand
Social Media
Keeping the brand visible and relevant
Communication
Taking the WebOccult story to international audiences
Vision AI 03: Logo
A New Vision for WebOccult
A distinctive identity designed to give WebOccult a clear visual presence across technology, communication and every touchpoint.
Vision AI 04: Brand Guideline
Defining how WebOccult will Show Up
We turned the new identity into a clear brand system, defining the visual rules that keep WebOccult consistent across digital, print, presentations and physical touchpoints.
Vision 05: The Product
Building the Identity behind Gotilo
As WebOccult’s computer-vision capabilities evolved into Gotilo, the product needed an identity that could stand on its own. We designed the Gotilo logo and built its presentation around a clear, technology-led visual language.
Vision 06: Theme Design
A Theme built around Intelligent Vision
We developed a visual theme that could translate WebOccult’s work in AI and computer vision into a stronger brand presence. The theme gave a recognizable visual thread.
Vision AI 07: Deck
Presenting the Vision with Clarity
We structured WebOccult’s decks to bring together its capabilities, solutions, applications and vision in a way that was easier for every audience to understand.
Vision 08: Website
A Digital Home for WebOccult
WebOccult needed a digital home that could bring everything together without overwhelming the visitor. We created a website that gave its technology, solutions and story a clearer place to live.
Explore the PlatformVision 09: Social Media
Putting AI into the Feed
We translated WebOccult’s work in AI and computer vision into social content that was easier to understand by engaging to follow and consistent with the brand across platforms.
Vision 10: Videos
A Moving Language for WebOccult
Some stories need to be seen in action. We used real videos and motion graphics to show WebOccult’s technology beyond static communication and make complex ideas easier to experience.
Vision AI 11: Collaterals
Making WebOccult Work in Every Format
We extended WebOccult’s identity across the everyday materials the business relied on. Each format was designed to feel like part of the same WebOccult.
Vision AI 12: Events & Exhibitions
Bringing AI to the Exhibition Floor
We extended WebOccult’s identity into physical spaces through exhibition stalls, banners, panels, event creatives and supporting communication. The goal was to make the brand instantly recognizable while giving its technology a strong presence on the exhibition floor.
Vision 13 — The New WebOccult
One brand. The brand finally matched the business it was becoming. Three product worlds.
POSITIONING
A clearer product-led identity.
PRODUCT CLARITY
A portfolio that’s easier to understand.
CONSISTENCY
One system across corporate and product work.
SCALABILITY
A foundation for the products still to come.
CREDIBILITY
A stronger presence with enterprise buyers.
DISCOVERABILITY
Content and SEO built around the new categories.
Vision 14: Testimonial
A View from Their Vision
Bring your brand into vision
Complex businesses have complex stories. Let’s make yours easier to understand.
Talk to Granth
