Digital Domination – Choosing the Top Digital Marketing Agency in India.

In the era where newborns grow up mastering the art of scrolling and skipping ads, Digital Marketing is literally everywhere. Yeah, Digital Marketing has become what doing a computer course was decades earlier – everybody is talking about it, and everyone thinks that they can do it.

But that’s not the case. Digital Marketing continues to be a field that requires lots of input from various fields. So yeah, those unskipable YouTube ads that you see have had a lot going on behind the scenes.

Integrating content (content is king, because this blog’s author is a content writer), graphics, and marketing, Digital Marketing is the most dominant way to market in today’s day and age.

What is the significance of Digital Marketing?

Think of the following – those huge billboards, kiosks between lanes, and even ads that you see on the back of autorickshaws. These are traditional marketing methods that have worked for ages, and still continue to work for giants like Apple.

But why is India leaning more towards digital marketing?

Mainly, it is because as of a 2023 report by BBC, there are over 650 million active smartphone users in India. With Jio having digitally revolutionized India, everyone from daily-wage laborers to farmers to the wealthiest of businessmen have 1 thing in common – 24/7 access to internet.

Even if you use your neighbor’s internet (seriously, just purchase a Wi-Fi connection), you are still connected to the internet. For a Digital Marketer, every single smartphone is sort of like a billboard. It’s just that you don’t even have to get out of your house to view a social media ad.

Digital Marketing is really that dominant.

So, who undertakes Digital Marketing?

Digital Marketing Agencies are the agencies that are responsible for navigating the digital ocean using the vessel of marketing.

Usually, branding agencies also provide digital marketing services (just like we at Granth do). Without further ado, let’s move on to how you can choose the top digital marketing agency in India!

What you require and how much you’d pay for it

This is the most important step in picking a top digital marketing agency. You need to list out the services that you require, and accordingly prepare a budget.

Various services that top digital marketing agencies provide are:

• SEO (Search Engine Optimization): Masters of search engine optimization, ensuring your website shines.
• Social Media Marketing: Crafters of viral content and engaging stories, transforming your brand into a social media sensation.
• PPC (pay-per-click) Advertising: Optimizing ads for maximum revenue and customer acquisition.
• Content Creation: Weaving 10/10 content, from blogs to videos, captivating and enchanting your audience.
• Email Marketing: Masters of personalized emails, boosting open rates and multiplying conversions.

How well do they digitally market themselves?

The age-old saying of ‘practice before you preach’ applies here.

To judge how well a top digital marketing agency fares on their own craft, you need to stalk them a little. Go on their website, check out their social media handles.

Especially observe their search-engine ranking on Google, this will give you an idea of how good the brand is regarding SEO. Not at all flexing (actually a little) but Granth is ranked pretty high on Google SEO.

Take a sneak peek at their clients and industries that they have served

Knowing the type of work that they put out and the type of clients that they usually deal with is paramount in picking a top digital marketing agency.

It gives you an idea regarding the type of work that you will likely receive. Obviously, this varies from client-to-client, but agencies usually put out their best work on their website/social media handles.

It is a plus point if the company has previously provided its services to companies in your field.

Cross-check their previous work

No, you won’t be needing a lie detector test to determine if a top digital marketing agency has genuinely worked for clients.

You just need to search ‘em up!

For example, if a top digital marketing company states that it has done social media work for company X, you can simply enter ‘company X’ on social media and check their previous work.

This gives you a clear perspective and gives you a real-life example regarding their work.

ROIs, CPAs and other Digital Marketing jargons

It is imperative that the top digital marketing agency that you pick knows how to measure digital marketing progress.

Here are some of the commonly used metrics to measure progress:

• Impressions: The total number of times an ad or content is displayed, regardless of whether it is clicked or not
• Click-Through Rate (CTR): The percentage of people who clicked on a specific link out of the total people who viewed it.
• Conversion Rate: The percentage of visitors who take a desired action, such as making a purchase or filling out a form.
• Cost Per Click (CPC): The average cost paid for each click on an ad.
• Cost Per Conversion (CPA): The average cost paid for each conversion.
• Return on Investment (ROI): A measure of the profitability of an investment

Conclusion

Picking a top digital marketing agency is no piece of cake.

You need to make sure that it is economically viable, in-line with your needs, includes the services that you require, and knows their game well.

Once you have ticked off the tips listed in this blog, you’ll have the clear winner of the top digital marketing agency in India.