Target Group
IT Companies- SME and Enterprises
- Startups
IT Companies
SME and Enterprises
Startups Here’s a familiar scenario that most businesses deal with – you have excellent services & products, the market fit is superb, and you know there is a lot of demand. Still, you are unable to drive traffic to your website. Been there, felt that?
It’s quite tricky to figure out why some websites seem to have all the traffic while others just... don’t. However, it is equally simple to solve it with engaging and SEO-friendly content. Whether you're an IT company, a startup, or a large enterprise, we know the challenges you face:
You are struggling to create compelling content that is also fit for search engine optimisation and can rank well on Google. You are not alone as 91% of content online faces the same issue of not attracting traffic from Google.
This lack of good, SEO-friendly content creates the next big tussle – low traffic and high bounce rates. 65% of businesses are failing to produce engaging content as per Content Marketing Institute.
To appease digital shoppers, most brands are creating cross-channel communications. However, an inconsistency in approach and brand vocabulary often confuses your audience by diluting your brand identity.
If this is you with your business and web content, you have come to the right place to seek solutions. Granth has the secret sauce to solve all your content worries – well-framed, well-positioned, user-centric content. Think about it — your website should speak directly to your audience, addressing their needs and solving their problems. Let’s structure your web content based on your unique business needs.
So, how does Granth create this magic potion that can heal your web presence? The first step is to follow an ideal web content structure that resonates with the audience as well as the search engines. It is important to note that creating SEO-friendly content isn't just about keywords but a holistic, structural approach to present your products and services.
Start with a well-designed home page that can highlight key services, value propositions, and a strong call to action.
Once you have established your brand identity in front of your customers, the next step is to invest in an about us content page. It must encapsulate your mission, vision, and team in a very authentic tone.
Once your prospective customer knows you and your story, you must tell them what you can do for them. In simpler terms, create a service page, clearly outlining your offerings. Pro tip! Use bullet points and subheads in your service page content for easy navigation.
Till this point, your web content is very transactional in nature. Adding a blogs section can make it more valuable to your audience. Use this page to share insights and expertise. But don’t forget that writing for the web means using short paragraphs and engaging headlines.
After all this information on your web page, the customers will want to open a channel of communication with them. Don’t make it complicated, and simply add a contact page with your address, email, phone number, and relevant social media channels.
While you are at it, don’t miss out on the finer details of web content creation: great content is user-centric content; and the right web content structure not only improves readability but also boosts your SEO rankings!
Simply a content form that talks to the user and doesn’t confuse them. Technically, that can add some value to their life by either informing, educating, prompting, or a mix of everything. User-centric content is all about putting your audience first.
By understanding their needs and preferences, you create engaging content that resonates with them. This approach not only improves user experience but also boosts SEO rankings, as search engines favour content that meets user intent. Effective content strategy for startups hinges on this principle, ensuring long-term success.
To create persuasive, user-centric, and SEO-friendly content, you need to follow just a few simple steps.
Understand your audience’s pain points.
Outline your content strategy.
Focus on clarity and value.
Use relevant keywords and meta descriptions.
Edit for grammar, style, and SEO.
However, while doing all this, most businesses lose out on another important aspect of creating scalable web content – creativity. People read content but they get engrossed in creative content. It is quite an intricate task to balance SEO expertise with creativity but certainly not impossible.
You can be creative while still adhering to SEO best practices by following one simple thumb rule – I am here to sell but not to intimidate. Write as if you are writing to communicate and not just tell a one-sided story.
Creative content, when presented rightly, often performs better because it’s unique and memorable. But remember, it's all about balance.
Use keywords naturally to avoid sounding robotic. Do not repeat yourself just to impress the SEO lords. Your audience knows way more than you think and way less than you assume. The content should be relevant for both ends of the spectrum. Stick to your brand vocabulary and brand image. And when all is done, follow the ideal structure, and let the content fly. However, it is also important to continuously monitor the success of your work to drive better results.
Track the metrics, my friend! Yes, search engines provide you with all the tools to analyse your web content’s reach, engagement, conversion rates, and much more. A few things that you should keep your eyes on:
Are visitors sticking around?
Are they engaging with your content?
Are visitors becoming customers?
Based on these metrics, you can transform your content to serve your targets well. These steps and structure of writing for the web content can help you take your business to new heights. You also need to be wary of certain myths that are associated with your web content.
Let us clear up some misconceptions related to web content writing for you:
Fact: Quality over quantity. Even short, well-crafted pieces can rank.
Fact: Natural use of keywords is more effective
Fact: Images, videos, and infographics can enhance user-centric content and improve SEO. Properly optimised visuals with alt text and relevant metadata help search engines understand your content better
Fact: A mix of content types—blogs, videos, infographics, and more—engages different audience segments. Diverse content strategies are more likely to attract and retain a broader audience, enhancing your overall web presence.
A startup in the kid's fashion space was struggling with reduced visibility online. Granth identified major gaps in their service page content section, which implied that their page is just a reference blog and had no mention of products that they sold.
On our insistence, they invested in revamping their service page content and implemented a strong content strategy for startups. Within three months, their traffic soared by 50%, and bounce rates plummeted. Their secret? Crafting user-centric content that resonated with their audience and using SEO best practices. This transformation turned visitors into loyal customers and boosted their online presence!
Let Granth help you craft content that not only attracts but also retains your audience. Let's create something amazing together for your business success.
SEO-friendly content helps your website rank higher on search engines like Google, increasing visibility and attracting more organic traffic. It ensures your target audience can easily find and engage with your offerings.
Focus on creating valuable, informative content that addresses your audience's needs. Use relevant keywords naturally, optimise meta tags, and ensure your content is easy to read and navigate. This approach not only improves SEO but also enhances user experience.
Consistent content across your website and other digital channels reinforces your brand's message and values. It builds trust with your audience, making it easier for them to recognise and connect with your brand.
User-centric content focuses on meeting the needs and preferences of your target audience. By understanding their pain points and interests, you can create content that resonates with them, improving engagement and driving conversions.
Granth specialises in creating engaging, user-centric, and SEO-friendly content tailored to your business needs. Whether you need to revamp your website, develop a content strategy, or optimise existing content, we're here to elevate your online presence and drive meaningful results.
