Target Group
Large Enterprises
Non-Profit Organizations
Multinational Corporations
Educational Institutions
Large EnterprisesNon-Profit OrganizationsMultinational CorporationsEducational Institutions Are your corporate videos collecting more yawns than views? If yes, then there is some bad news – 62% of consumers develop a negative perception of a brand if their video quality is poor. Many multinational corporations, educational institutions, non-profit organisations, and even large enterprises share similar concerns despite spending high corporate video costs:
It is difficult for them to engagingly convey their intricate ideas and concepts. Whether it's explaining a sophisticated product, a complex service, or detailed company policies, conveying these messages in a way that is both understandable and engaging can be challenging in video format for large enterprises. Companies often have rich histories and numerous achievements that they want to share with their stakeholders. However, summarizing years of milestones, accomplishments, and core values into a compelling narrative is not at all easy. It is even more challenging for non-profit organisations as they need to develop trust in their brand. From internal stakeholders to external, and from customers to leads, it is quite a task to create videos that appeal to all sets of patrons. Educational institutions, especially, struggle with this problem of crafting messages that reach all sets of their audience. That’s where Granth takes centre stage and gets behind the lens to create compelling narratives for your brand's success. We are the best corporate film production and white-label company in the market currently curating hundreds of brand storytelling videos, corporate promotional videos, and non-profit organisation videos, yearly.
We do so by breaking the complex process of corporate films and documentary-making into simple parts. We then take a narrative journey to merge them for impactful storytelling. Following are some of the key components that Granth, your trusted corporate video production agency, keeps in mind while providing avante-garde corporate videography services.
What makes a corporate film or documentary truly impactful? It is the story, the narration, and visual elements that can ignite emotions. Here are some key components that Granth works on:
Your brand's story is its soul. A great brand storytelling video can turn mundane details into an epic narrative that resonates with your audience. For instance, companies that use storytelling effectively see 55% more engagement from their target audience.
A picture is worth a thousand words, but the right visuals paired with compelling audio can speak volumes. Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Viewers connect more with content that feels genuine and relatable. Therefore, we highlight real stories, real people, and real emotions. If you believe more in data than words, authentic videos are 3 times more likely to be shared and generate higher engagement rates.
These key elements are then incorporated into your brand video in a step-by-step manner by Granth. We work according to your corporate production budget to create the most impactful pieces of work. Our high production quality ensures your film looks polished and professional by following a detailed trajectory.
Creating a compelling corporate film requires careful planning and precise execution. From conceptualisation to the final cut, every stage plays a pivotal role in shaping your narrative and engaging your audience effectively. Did you know – 75% of executives regularly watch work-related videos on business websites, highlighting the impact of video content in corporate communication? Here are the steps that Granth follows for impeccable corporate video productions:
Clarify the purpose and message you want your corporate film to convey. Whether it's promoting a new product, sharing company culture, or showcasing achievements, you must define it clearly.
Tailor your script and visuals to resonate with your target audience. This ensures that your content is relevant and engaging.
Develop a compelling script that outlines your story arc and key messages. Storyboarding helps visualise scenes and sequences as they would appear on screen.
Organize logistics such as filming locations, equipment, and talent. Hiring professional corporate videography services ensures high-quality production.
Capture footage that aligns with your script and vision. Direction guides actors and crew to bring your story to life authentically.
Editing is where your footage transforms into a cohesive narrative. Incorporate sound design and visual effects to enhance viewer engagement.
Gather feedback from stakeholders and make necessary adjustments to ensure your film effectively meets its objectives.
Each step in this process contributes to creating a memorable and impactful corporate film that resonates with your audience and strengthens your brand's narrative. In this process, audio and visual elements play a big role.
When it comes to creating a standout corporate film, high-quality visuals and audio are essential. It can boost viewer engagement by 85%. That’s why ou can't compromise on this. Here are some key elements that we pay high attention to as your trusted corporate video service providers:
We have invested in professional-grade cameras and lenses to capture sharp, clear images that can bring your story to life.
Proper lighting setups used by Granth enhance mood and visibility, ensuring scenes are well-lit and visually appealing.
Clear and crisp audio is crucial for us at Granth. We utilise professional microphones and sound recording equipment for optimal sound quality.
We use the best in class editing software to fine-tune visuals and audio, ensuring a seamless flow and professional polish.
We incorporate visual effects sparingly but effectively to enhance storytelling and add creative elements to your film.
And our work just doesn’t stop here. We can also help you measure the impact of your corporate films. But how? Read on to know!
There are certain key elements and matrices that Granth can help you track so you can quantify the success of your corporate film. These are:
Monitor how long viewers engage with your film.
Track how frequently your film is shared on social media platforms.
Collect audience feedback and comments to gauge sentiment and perception.
Measure tangible outcomes such as increased brand awareness, lead generation, or sales.
If your film is not performing well on these matrices, there ought to be some common mistakes in the documentary that Granth can help avoid.
Make sure your film speaks to your audience's interests.
Keep it concise; too much information can overwhelm viewers.
A well-planned shoot saves time and resources.
You can see our previous work to analyse some of the successful examples we have created for our clients.
We’ve worked with numerous organisations, from non-profit organisation videos to corporate videography services for large enterprises. Our films have helped clients tell their stories, inspire their audiences, and achieve their business goals.
At Granth, we’re passionate about creating corporate video services that captivate, engage, and inspire. Whether you need a corporate promotional video or a documentary that highlights your mission, we’re here to help. Contact us today to start your journey.
Corporate films are beneficial for large enterprises, multinational corporations, non-profit organizations, and educational institutions looking to showcase their achievements, values, and stories effectively.
A well-crafted corporate film can strengthen brand perception by humanising the brand, building trust with stakeholders, and conveying complex messages in an engaging format.
The timeline can vary based on project complexity and scope. Generally, it involves pre-production (planning, scripting), production (filming), and post-production (editing, finalization), spanning several weeks to months.
Key metrics include viewer retention rates, social shares, audience feedback, and business impact metrics such as increased brand awareness, lead generation, and sales.
Granth specialises in creating compelling corporate films and documentaries tailored to your objectives and audience. We handle everything from conceptualization and production to post-production, ensuring your film resonates with viewers and achieves your business goals.
