Targeted Audience
Branding Agencies
Marketing Teams
Startups 
SMEs- Large Enterprises
Branding AgenciesMarketing TeamsStartups 
SMEs
Large Enterprises Do you sometimes feel lost when it comes to finding the right voice and direction for your brand? Is your brand identity as foggy as Delhi lanes in winter? Has inconsistent messaging and customer support led to irked customers and a drop in performances? Do you often find your teams struggling to identify with your brand voice? No matter what the size and age of your business is, all these problems are pretty common. Especially when you have to maintain a brand identity across multiple channels and devices.
As per a study by Lucidpress consistent branding can increase revenue by 23%. It makes your brand appear human and lead to better connection with your target groups. A corporate brand manual ensures consistency, clarity, and cohesion across all your marketing efforts. Simply put, having a well-defined brand manual is like having a foolproof blueprint for your brand's success. This ensures your brand achieves:
Well-drafted and easy-to-follow brand guidelines create a unique identity and voice for your services. It gives identifiable markers to your brand presence so customers easily identify and understand you. A brand identity manual can maintain:
Uniformity in the look & feel all across platforms for your brand. This will improve brand affinity and create long-lasting relationships with your patrons.
Efficiency in services as they save crucial time with clear directives. Having the entire workforce working towards a common goal can be a magical experience for your brand.
Recognition in the market by giving an identifiable look and voice to your brand. This, in turn, will strengthen your brand identity and market presence.
In one sentence, following a set wireframe that is designed to address staff and customer queries by smart inputs. Want to see our step-by-step? Read on!
How does one start with robust brand manual guidelines? By introducing the brand, its core values, its mission, its vision, and its expectations from the reader. We can set this tone by creatively crafting your brand story that can resonate with your staff and patrons.
The next step is to set the tone for guidelines that make your brand unique. Be it the value proposition, or product design, or marketing design, and even the scripts for your customer service and retail executives, we can streamline everything. For us, brand guideline creation is like creating a mini universe that is personal to you and your teams.
To create brand guidelines that resonate, Granth follows an elaborate process that goes like this:
This process makes the brand manual content created by Granth really stand out from the rest available in the market. We make your brand a leader, a dominator in the space that is as friendly for your users as it is for your teams. Here’s what’s special about our brand manual guidelines:
Tailored to fit your brand's unique needs.
Easy-to-follow guidelines for seamless implementation.
Applicable across various platforms and media.
Consistent branding isn’t just about aesthetics; it’s about building trust and recognition. According to Forbes, presenting a brand consistently can lead to an average revenue increase of 10-20%.
This also makes your brand appear like a trusted friend to your employees. They can recognise it, relate with its story, and feel closer to the brand mission like its their own.
International brands like Coca-Cola and even home-grown giants like Zomato are known to maintain uniform brand guidelines across channels. And their success stories are not hidden from anyone!
Here are some sample brand guidelines that we have created for our clients:
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Brand guidelines are a set of rules that explain how your brand works. They include everything from design standards to the tone of voice, ensuring your brand is presented consistently.
Absolutely! We specialise in creating comprehensive brand manual guidelines tailored to your needs.
Yes, we provide brand guidelines examples from previous projects to help illustrate our approach.
Typically, it takes 4-6 weeks to develop a complete corporate brand manual depending on the complexity and requirements.
Of course! We offer services to help you update and refine your brand identity guidelines as your brand evolves.
