Banner Bringing COR-3 closer to its audience through a character-led identity built around care, warmth and connection.
During the pandemic, expectant mothers were looking for more than prenatal supplements. They were looking for trusted information, reassurance and something they could feel comfortable turning to.
COR-3 had the product and the purpose. What it needed was a way to communicate that care without sounding distant or overly clinical.
So before thinking about campaigns, packaging or content, we went back to the most basic question that how can a healthcare brand speak to mothers in a way that feels caring and not clinical?
That question became the starting point for everything that followed.
A mascot can catch attention. A character can create connection.
For COR-3, we needed a character that could sit on a pack, appear on social media and still feel natural when speaking to mothers about something as important as maternal care.
So, we went back to the feeling behind the product that's care, protection, comfort and the instinct to keep someone close.
And that brought us to an animal that does exactly that.
A Kangaroo
Because a kangaroo carries her little one in her pouch by keeping it close through every step of the journey.
That simple, instinctive act felt deeply connected to what COR-3 wanted to represent.
So, we gave that instinct a personality.
Creating Foli was only the beginning. We had to give her a personality people could recognize and a role she could carry across every touchpoint.
We explored different expressions, postures and visual details to make her feel warm, approachable and naturally maternal. Every little choice was made to ensure Foli felt like someone you'd trust and not just someone you'd notice.
She was not created to simply sit on COR-3's packaging. She was created to become the face, voice and familiar presence of the brand.
Warm and welcoming
Friendly and reassuring
A caring mother
Approachable, positive, memorable
COR-3 was communicating in a space where trust and accuracy could never be compromised. But the people receiving that communication needed something more personal.
For healthcare professionals, communication had to be clear, credible and precise. For expectant mothers, it needed to feel warm, reassuring and easy to understand.
The challenge was bringing both together without making the brand feel inconsistent.
We brought Foli onto COR-3's packaging by making her a natural part of the product rather than an element added for decoration. Her expressions, placement and visual presence were designed to bring warmth to the pack while keeping the product information clear and credible.
The result was packaging where the product spoke about care and Foli helped make that care feel closer.
Product information stays easy to find and understand.
Foli brings a caring and presence to the pack.
Healthcare credibility & emotional appeal work side by side.
Foli gives COR-3 a visual identity people can recognize.
Once Foli had a face and personality, we gave her a bigger role in COR-3's communication.
She moved from the packaging into social media by helping COR-3 talk about maternal care, product information and everyday health conversations in a way that felt warmer, simpler and easier to connect with.
Foli became the familiar face people could keep meeting across the brand's digital presence.
The pack introduced her. Social media gave her a voice.
Made COR-3 feel more familiar and relatable to mothers.
Turned important health information into simple and accessible content.
Used Foli to bring warmth to sensitive conversations.
Built a recognizable presence across COR-3's social communication.
Once Foli had a personality, she had a job beyond the pack. We carried her across the brand's communication so that every interaction with COR-3 could feel recognizable, warm and consistent.
Where people first met her.
Where she became part of the conversation.
Where her personality carried the brand's message.
Where familiarity became connection.
Foli gave COR-3 a warmer way to connect with mothers. But the same brand also had to speak to doctors, where communication needed to be more precise, informative and professional.
So, the expression changed with the audience. But the identity stayed the same.
COR-3 gained a distinctive character that could represent the brand consistently.
Healthcare communication became more approachable for mothers.
Packaging and social communication worked within one recognizable visual language.
The brand could speak differently to mothers and doctors while remaining consistent.
We can create it together.
Sagility helps people in the US get better healthcare services by supporting hospitals, clinics, and doctors with smart technology. Their Indore office wanted to improve team communication to work faster and support medical help without delays. As a marketing agency for healthcare service providers, we created simple and clear designs that helped everyone stay connected and focused. This made it easier for their teams to deliver better care through affordable healthcare solutions.
Vikram Thermo is a well-established pharmaceutical company based in Ahmedabad, India. With over 38 years of experience in the industry, the company has established a reputation for precision and quality in the development and manufacturing of pharma polymers. Their focus is on contributing to the cost-effective and long-term preservation of human lives, which they achieve through their commitment to safety, reliability, and sustainability.
