- Client Fleetship
- Industry Maritime / Shipping & Fleet Management
- Engagement Since 2022
- Scope Global Communications
Fleetship Case Study
Creating Experiences for the Global Seafaring Community
A long-term creative partnership focused on global maritime communication, seafarer engagement, safety awareness and enterprise branding across multiple countries, languages and workplace ecosystems.
Reach
15
Countries connected through global campaigns
Safety
150+
Posters designed for maritime awareness
Localization
07+
Languages adapted for worldwide communication
Awareness
10+
Videos created for seafarer safety communication
Partnership
04
Years of continuous creative association
Community
27,000+
Seafarers connected through global maritime operations
Chapter 01
An email we still remember
What started as an unexpected inquiry gradually evolved into a long-term global maritime communication and branding partnership built on trust, intent and consistent execution.
Capt. Randhir Mahadik | FLEET Management Limited
Hello team, we are evaluating a new agency partner for our global creative, branding and communications mandate. Could we set up an introductory call this week with Ms. Samantha Beharie, who heads our Global Comms?
Open
“We often undervalue ourselves what we do and what we can do. In fact, when we got the lead, we couldn’t believe it.”
On 1st March 2022, we received an inquiry from Fleetship. Honestly, we almost couldn’t believe it. Soon after, conversations with Capt. Randhir Mahadik and Ms. Samantha Beharie began, which later grew into a long-term association.
A few months later, Granth came onboard as Fleetship’s creative, branding, marketing and advertising partner. Since then, our work has spanned global campaigns, safety communication, employee engagement initiatives, publications and enterprise branding.
Over the years, the relationship has been built on trust, consistency and contextual understanding. Today, after collaborating across countries, languages and global initiatives, we feel less like an agency and more like an extended part of the Fleetship ecosystem.
Still miles (nautical) to go.
Maritime
Campaigns
Publications
EVENTS
Chapter 02
Four years of meaningful maritime communication
From Seafarers Day campaigns and safety initiatives to annual publications and event branding, the partnership evolved across multiple communication touchpoints.
Dispatch 01
Seafarers’ Day
The Global Celebration
A global initiative dedicated to recognizing seafarers and celebrating their contribution to keeping international trade and economies moving.
Importance
Seafarers’ Day, recognized by the International Maritime Organization (IMO), is a global occasion dedicated to honoring the people who keep international trade moving while often remaining unseen.
Our Role
We developed the central campaign theme and communication system by ensuring that it could be adapted across countries, cultures and languages while maintaining one unified global message.
Deliverables
Deliverables included social message creatives in 7+ languages, banners, bus shelters, digital screen videos, Mail of Asia video, 150+ safety posters, videos, event branding, print collaterals and digital campaign assets.
Dispatch 02
We Care
The Annual Initiative
An annual publication bringing together business milestones, people stories, cultural moments and sustainability efforts from across Fleetship.
What is we Care
We Care is Fleetship’s annual publication that brings together key milestones, business achievements, people initiatives, culture, sustainability efforts and important moments from offices across the globe.
Our Role
We partnered in shaping the publication through content structuring, visual storytelling and design execution by ensuring a cohesive and engaging annual narrative.
Details
The publication serves as a consolidated reflection of Fleetship’s journey over the year, capturing stories, achievements and initiatives from its global operations in a structured and accessible format.
Dispatch 03
Care 360
The Well-being Magazine
A people-focused magazine covering mental wellbeing, family support, financial awareness and everyday practices that encourage healthier living.
Coverage
Care 360 explores mental wellbeing, family relationships, financial awareness, healthy habits and everyday behaviors that contribute to a more balanced and supported life.
Our Role
We supported the magazine through content structuring, visual storytelling and publication design by ensuring every edition remained engaging, accessible and aligned.
Focus Areas
The magazine focuses on mental wellbeing, family relationships, financial awareness, healthy habits and everyday behaviors that contribute to a more balanced and supported life.
Dispatch 04
Safety Campaigns & Posters
The Awareness Initiative
A communication initiative focused on reinforcing safe practices, reducing risks and promoting a stronger culture of safety.
Scope
Focused on promoting safety awareness for seafarers through communication designed to reinforce safe practices, reduce risks and encourage responsible behavior onboard and ashore.
Our Role
We developed safety communication assets including awareness posters, animated videos and campaign creatives designed for clear, engaging and practical safety reinforcement.
Deliverables
The initiative included 150+ safety posters and 10+ safety awareness videos developed to support continuous learning, engagement and safety-focused communication across maritime environments.
Dispatch 05
Event Branding
The Event Experiencing Layer
A branding ecosystem designed to create consistent, engaging and memorable experiences across events, audiences and locations.
Purpose
Focused on creating cohesive event experiences through branding, communication and engagement assets that aligned participants, messaging and on-ground interactions.
Our Role
We delivered end-to-end event branding support, covering visual direction, communication collaterals, print assets and experience-driven branding touchpoints.
Execution Footprint
Fleetship event branding initiatives were delivered across key locations including Delhi, Mumbai, Valsad, Kochi, Chennai and Bangalore.
Internal Office Event
Standee Design
Annual Celebration 2025
Banner Design
Officers Conference 2026
Entrance Gate Design
Women’s Day Event
Photo Booth
Fleetship
Stall Design
D&I Week Event
Photo Booth
Chapter 03
From the Captain’s bridge.
What began as a simple inquiry in 2022 gradually evolved into a long-term partnership built on trust, consistency and contextual understanding. Across campaigns, publications, safety initiatives and events... the relationship continued to grow through our philosophy of CONTENT, CONTEXT, CONNECT.
Every partnership has its own story. Ours is best reflected through the experiences and perspectives of the people we’ve had the privilege to work alongside.
Next port
Ready for the Next Voyage?
Let’s build communication systems that travel farther than campaigns.
