Client Welspun GCC
Industry Technology & Business Transformation
Engagement 2022-2023
Scope Brand Communication & Marketing

Welspun GCC Case Study

Brand Communication & Marketing for Welspun GCC

Creating clear and consistent communication across business, people, learning and culture for Welspun.

Agile 01: The Need

The Right Message for the Right Moment

Granth stepped in as a communication & creative partner

Welspun GCC communicates across business, people, learning and events. And every space calls for a different kind of communication. A presentation needs to inform, an invitation needs to attract, learning material needs to simplify and an event backdrop needs to create presence.

Business
Presentations
Corporate & business presentations, partner communication and business decks
People
Engagement
Employee invitations, engagement creatives and internal communication
Learning
Development
Learning presentations, training material and educational communication
Events
Experiences
Event videos, standees, backdrops, banners and on-ground branding

Agile 02: The System

Giving every Message a Clear Direction

Rather than treating each requirement as a standalone piece, we developed a flexible communication language that could adapt to different purposes, audiences and formats while keeping the Welspun identity consistent.

Message

Inform
Engage
Educate
Celebrate
Connect

Agile 03: The Business

Bringing Clarity to Business Communication

We shaped complex business information into structured communication that was easier to understand, present and engage with from corporate and partner presentations to industry-focused decks.

Agile 04: Partner Portal

Putting Partner Information in Perspective

The partner portal presentation needed to bring together important information in a clear and organized format. We structured the content and designed the presentation to make the experience easier to follow while keeping it aligned with the Welspun brand.

The closing slide of the partner portal deck

Agile 05: Presentations

Presentations that carried the Brand with it

We designed presentations that balanced clarity, structure and brand consistency which included from business forums to internal learning initiatives. Each deck was built for its audience while still feeling unmistakably Welspun.

Agile 06: Videos

Giving every Moment a Moving Voice

We created videos that helped Welspun GCC announce, engage and build anticipation around important moments while staying aligned with the brand’s visual language. This included from invitation videos to communication-led motion pieces.

Agile 07: Invitations

Making the Welcome Feel Special

Invitations were more important than event announcements. We designed them to introduce the occasion, build anticipation and create the right first impression along with keeping every detail aligned with the Welspun brand.

Invitation VideoInvitation

Agile 08: Collaterals

Carrying the Brand into every Detail

We extended the Welspun visual language across the everyday communication materials the business relied on, from emailers and flyers to brochures, booklets, standees, banners, wallpapers and other event collateral.

Standee
Brochure
Standee
Standee
Wallpaper
Standee
Backdrop
Flyer
Backdrop
Emailer
Backdrop

Agile 09: Social Media

Keeping the Brand Active in the Feed

Social media gave Welspun GCC another space to communicate its people, culture, work and achievements. We created content that made these stories more engaging while keeping the visual language consistent with the brand.