- February 13, 2026
Why Banking, Insurance and Fintech brands need Visual Revamp
6 minutes to read
6 minutes to read
Most people do not open a banking or insurance website with excitement.
They open it because something needs to be done. It can be checking balance or applying for a card or renewing a policy or fixing a problem.
They are already cautious and already alert.
This is exactly why visual revamp in banking, insurance and fintech is no longer about “looking good.” It is about reducing friction, building trust and making people feel confident without them even realizing it.
In most industries, bad design is annoying.
In finance, bad design is scary.
A few seconds of lag or an unclear CTA or a cluttered layout can instantly trigger doubts:
Studies consistently show that users form an opinion about a website in under 3 seconds. And in finance, those 3 seconds often decide whether a user continues or abandons or never comes back.
A visual revamp directly impacts:
This is where aesthetics stop being subjective and start becoming functional.
Here’s something we see repeatedly while working with financial brands:
Customers do not say, “Your PageSpeed score is low.”
They say, “This site feels slow.”
They do not say, “Your UX flow has friction.”
They say, “This is confusing.”
Design, performance and usability are experienced as one thing.
A modern visual revamp means:
Google’s own data shows that a one-second delay in page load can reduce conversions by up to 20%. In banking or fintech, that could mean fewer applications + fewer sign-ups and lost trust.
While working with IDFC First Bank the objective was never just “better-looking pages.”
The real goal was to make every digital interaction faster, smoother and easier for users.
The scope involved creating fast and user-friendly website landing pages by using HTML5 development integrated with Adobe Experience Manager (AEM). These were not just static pages. They had to work seamlessly across devices, products and teams.
What mattered most:
Behind the scenes, this meant improving Google PageSpeed scores, running SEO audits and ensuring cross-browser compatibility. At the same time, we handled QA testing across the mobile banking app, net banking portal, credit card journeys, savings products and other digital services.
For the customer, this translated into:
That’s the real impact of visual revamp when design and technology move together.
Not every financial brand is a fintech startup.
Some platforms sit at the intersection of multiple users, workflows and financial actions. In such cases, visual revamp is less about “designing screens” and more about structuring clarity.
This became very clear while working on the UI for BharatNXT.
The challenge was not just to make the interface look modern.
It was to make sure that users could understand what to do, where to go and what comes next without thinking too much.
The focus areas were clear:
Here, visual revamp meant:
When fintech platforms deal with real money and real decisions, users do not want surprises. They want reassurance.
Good UI quietly provides that reassurance.
Because when users do not have to “figure things out,” they are far more likely to trust the platform. And actually use it.
Let’s talk numbers. But without getting bored!
A strong visual revamp can lead to:
In finance, even a 2–3% improvement in conversion or retention can mean massive revenue impact at scale.
And most of these gains come not from flashy design. But from:
“In-house team hai, agency kyun chahiye?”
This question we hear very often. It is because in-house teams are busy running the engine. Agencies help rethink how the engine should work.
An external agency brings:
In large financial organizations, we often work with:
All operating on different timelines.
An agency becomes the connecting layer that ensures visual consistency, technical accuracy and timely delivery without internal chaos.
At its core, visual revamp is not about trends.
It is about empathy.
Understanding that:
Whether it is a large bank or a legacy accounting firm or a growing fintech, the goal is the same. To make people feel confident when they interact with your brand.
That confidence starts with what they see. And how smoothly it works.
And that’s why banking, insurance and fintech brands do not just benefit from visual revamp anymore.
They need it.
Users may not remember every feature a financial brand offer.
But they will remember how easy it felt to use.
Visual revamp is not about trends or aesthetics alone. It is about creating experiences that feel clear, fast and dependable. Every single time.
It is an ongoing commitment to your users that says, “We respect your time, your attention and your money.”
When design works quietly in the background, trust builds naturally.
Let’s revamp your brand so users love every interaction.
Have a look at our Banking & Finance case studies!
