ABAJ Electronics is a leading name in the consumer electronics brands that manufactures an extensive range of home appliances such as Television, Air-Conditioners, Washing Machines, Sound Bars, and others at a very economical range. In the wink of an eye, the company has carved a niche as a leading OEM brand.
Manufacturing
2019 Onwards
Catering to the most immediate requirements with utmost ease is a constant phenomenon for a manufacturing brand. The company had a meeting with well-known international brands and investors and a launching ceremony by CM, Gujarat, five days after we took the project.
It was indeed a nail-biter, but that’s where our forte lies – to deliver the best even in the most stormy situations. We rolled our sleeves, and action began.
Content and designs are the way to go when you are portraying your brand in a global market.
We tried to stitch their brand story in an engaging and creative manner. In the designing part, the infographics came in handy to illustrate the aspects of the company like the business model, financial, and goals.
We presented each detail of the company, leaving no stone unturned. Not only did we handle the content and design part, but we also offered them a copy of the presentation in Chinese (the local language of the potential investors), which drew the attention of many industry tycoons.
As usual, Team Granth’s work was praised by potential investors, and the company soon witnessed keen outcomes. In no time, other potential brands/investors started reaching out to ABAJ Electronics to talk over their future projects.
An Indian video meeting application that encouraged Indians to adopt Swadeshi ideology by boycotting western applications and signing up to the application that was made in India for India. Vayam wanted us to do their social media campaign in English and Hindi with their TG being Swayam sevaks and core nationalists.
GT AGRO is a venerable brand with a legacy steeped in tradition with manufacturing and supplying spices since 1921. Recognizing the evolving dynamics of the modern world, GT AGRO sought to rejuvenate its image while upholding the profound values of its longstanding heritage. This transformative journey was driven by a desire to strike a delicate balance between the essence of contemporary times and preserving the timeless wisdom passed down through generations. The primary aim was to create a brand identity that resonated with their ever-diverse audience while paying homage to the brand’s enduring legacy.
Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.
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