THE PROJECT

Corona Remedies Private Limited is an Indian pharmaceutical company manufacturing COR-3, a super-cool supplement for pregnant women. Recognizing the need to boost brand recognition and appeal to its target demographic, Corona Remedies was in need of a friendly mascot, eye-catching packaging with clear information, and a perfect social media presence, emphasizing the benefits of COR-3 for expectant mothers.

SERVICES OFFERED

  • Mascot Design
  • Packaging
  • Social Media

Year

  • 2024

Industry

  • Healthcare

Redesigned COR-3 Packaging to Celebrate Mother’s Joy

We crafted the COR-3 packaging with a clever twist, blending bold colors and sleek design elements to ensure it stands out. Our design not only attracts attention but also conveys the product's benefits clearly and effectively.

Meet Foli, the Kangaroo Mom Mascot

1

We brainstormed and sketched various concepts, focusing on a warm, approachable character.

2

We refined Foli's traits, ensuring she embodied nurturing and reliability.

3

We polished Foli's design and integrated her into the COR-3 brand.

#THEFOLI

We introduced Foli, COR-3’s charming kangaroo mother mascot, who hopped into every social media post and collateral. She added a friendly touch, engaging audiences with her nurturing presence and making the COR-3 brand message more relatable and memorable.

Well-engaging Doctors and Moms with Foli

We created various social media posts featuring Foli to directly engage doctors and mothers-to-be. Foli's relatable character fostered meaningful connections, effectively promoting COR-3's benefits and building a strong community around the brand.

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CEO - Plutomen | India
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Portfolio 2024