During the pandemic, many expectant mothers started searching for trusted pregnancy supplements and the best prenatal supplements to support their health and their baby's development. The product is promoted through attractive and easy to understand packaging with the brand's friendly kangaroo mom mascot whose name is Foli. The social media strategy created around Foli helped COR-3 connect with doctors and moms-to-be. The product's natural ingredients and health benefits are clearly communicated. COR-3 supplement has become a trusted choice in maternal health across India. Today, COR-3 stands out in the growing space of maternity health products because it is helping more mothers choose better health with confidence.
We redesigned COR-3's packaging to reflect the happiness and care of motherhood. We used clean and modern design. We made sure the product stands out on shelves.
We started with one goal to create a mascot that feels like a friend. We brainstormed and sketched various concepts that focused on a warm and approachable character.
We built Foli’s character to connect with moms. The design reflects comfort, care and the kind of trust every mother looks for.
We completed Foli's design and integrated her into the COR-3 brand. Every detail of Foli was made to express the love and strength of motherhood.
We brought Foli to life as COR-3’s lovable kangaroo mom mascot who hopped into every social media post and content. She connected with audiences and made the COR-3 message feel more personal and memorable with warm and caring presence.
We created engaging social media content featuring Foli. It connected directly with doctors and expectant mothers. Foli’s relatable character created meaningful interactions showcasing COR-3's benefits and building a strong community around the brand.
We helped India’s leading IDFC first bank in creating fast and user friendly website landing pages. It was done by using HTML5 development and Adobe Experience Manager (AEM). Our goal was to make sure that the website pages are mobile friendly, load quickly and are easy to use for all the customers. We focused on improving Google Page Speed score. This added SEO optimization and ensured everything looked perfect across devices. As a team, we also handled HTML5 development along with QA testing for their mobile banking app, net banking portal, credit card, savings product and other digital banking services. It was to make every experience of the users smoother.
Santosh Starch Products Ltd. is one of India’s largest manufacturers and exporters of specialty and modified starches. With over 68+ years of vast experience, the company has spread its network in more than 44 countries around the globe. It serves a broad range of industries like paper, food, textiles, pharmaceuticals, cosmetics, and lots more. Above all, the company focuses on its CSR activities and environment-friendly measures to partake in shaping a better world.
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