During the pandemic, many expectant mothers started searching for trusted pregnancy supplements and the best prenatal supplements to support their health and their baby's development. The product is promoted through attractive and easy to understand packaging with the brand's friendly kangaroo mom mascot whose name is Foli. The social media strategy created around Foli helped COR-3 connect with doctors and moms-to-be. The product's natural ingredients and health benefits are clearly communicated. COR-3 supplement has become a trusted choice in maternal health across India. Today, COR-3 stands out in the growing space of maternity health products because it is helping more mothers choose better health with confidence.
We redesigned COR-3's packaging to reflect the happiness and care of motherhood. We used clean and modern design. We made sure the product stands out on shelves.
We started with one goal to create a mascot that feels like a friend. We brainstormed and sketched various concepts that focused on a warm and approachable character.
We built Foli’s character to connect with moms. The design reflects comfort, care and the kind of trust every mother looks for.
We completed Foli's design and integrated her into the COR-3 brand. Every detail of Foli was made to express the love and strength of motherhood.
We brought Foli to life as COR-3’s lovable kangaroo mom mascot who hopped into every social media post and content. She connected with audiences and made the COR-3 message feel more personal and memorable with warm and caring presence.
We created engaging social media content featuring Foli. It connected directly with doctors and expectant mothers. Foli’s relatable character created meaningful interactions showcasing COR-3's benefits and building a strong community around the brand.
SkillDrill, a leading company specializing in talent identification and recruitment. SkillDrill boasts a global team of freelance experts with diverse specializations, including both technical and soft skills assessments. Our engagement with SkillDrill encompassed a comprehensive range of activities, including content creation, design, marketing initiatives, and development efforts. Together, we forged a successful partnership aimed at achieving their goals and enhancing their brand presence in the talent sourcing industry.
GauNeeti is not your typical dairy startup. It’s a mission-driven, engineer-built social enterprise born out of a self-to-society awakening. Founded in 2017 by Charmy and Shreekant, an engineer couple who swapped cushy jobs for cow sheds, GauNeeti started with just 4 Gir cows and a single goal – to bring real, healthy, A2 dairy to conscious families.
Fast forward to today, they’ve built a tribe of 150+ cows, 25+ cow-based products, a diverse team, and a loyal customer base across India, UAE, and the West. What they needed next was not just design – they needed a soulful, strategic, and scalable brand language that could wear many hats. From pouches to posters, stickers to storefronts, they wanted every piece to echo their values.
Granth stepped in to translate their grassroots energy into a polished brand experience. We crafted a cohesive brand guideline, designed quirky yet meaningful merchandise, brought in a charming brand mascot, and built over 100+ customer-facing collaterals tailored for D2C success. GauNeeti had the heart – we gave it the visual voice to match.
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