Gallabox isn’t just another WhatsApp automation tool. It’s a powerhouse platform that empowers businesses across 45+ countries to connect, automate, and grow, all through the simplicity of chat. With their recent ₹30 crore funding success, the next milestone was crystal clear, make a strong, culturally connected entry into Arabic, speaking markets.
But here’s the twist, translation wasn’t enough. Gallabox wanted a true local experience. One where the app layout, chatbot flow, and even navigation commands felt like they were built for the region, by the region. Bulk messaging in vernacular Arabic, conversational prompts that made sense, and content that felt human, not just machine-fed.
That’s where Granth Creations came in. Our approach wasn’t to just ‘translate’ 20,000+ words, but to transform them. We blended linguistic expertise, cultural sensitivity, and digital-first copywriting to deliver an Arabic experience that was intuitive, engaging, and functionally spot-on. And we did it all, website, app, chat flows, and commands, in just 3 weeks.
AI-Powered SaaS Messaging
2024
Taking a global product and making it feel native is no small feat. For Gallabox, the objective was clear, bridge the gap between automation and authentic human conversation in the Arabic market. We aimed to deliver content that was not only functional but culturally in tune and search- optimized.
In a world where AI translations are dime a dozen, standing out means getting the nuances right. The real challenge wasn’t translating, it was translating with meaning, emotion, and context. Every menu item, every chatbot reply, every CTA had to make sense in Arabic, both technically and culturally.
We treated this project not as a translation gig but as a cultural transformation. Our team of language specialists, cultural researchers, and digital copywriters worked hand-in-hand to ensure Gallabox’s Arabic avatar spoke the right language in the right way. Every chatbot reply was carefully scripted, every navigation command rethought from a user’s perspective, and every keyword meticulously researched for SEO impact. The result? A fully localized digital experience where automation feels personal, interfaces feel intuitive, and Gallabox speaks to its new audience in a voice they instantly trust.
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Pratilipi is India’s largest vernacular stroytelling platform which brings 2.7 Lac+ writers and their 20 Lac+ stories in 12 languages together. Millions of people around you are using Pratilipi to discover, express, and share their tales in the language they love, from your next-door neighbour reading stories in the afternoon to the amusing college guy downstairs.
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