Moonfrog

Guarding Games Across Globes

THE PROJECT

When people look for the best ludo game to play with friends or search for safe online games that support multiple languages , Parchisi Club Pro Ludo often shows up on top. With millions of downloads (Parchis Club), the game has become a favorite for those who want to play ludo online with voice chat, challenge global players or just enjoy a fun, toxic-free experience with family and friends.

Moonfrog is a gaming company founded in 2013, needed a strong moderation system to keep this global community safe and inclusive. They needed a solution that offered 24×7 content moderation, real-time support and culturally sensitive handling of player interactions. They attracted users speaking Hindi, English, Arabic, Spanish, Urdu and Nepali.

Our task was to build and train a 30+ moderators. That should be ready in just one week. We managed day and night shifts and onboarded moderators fluent in 8 languages. We developed a scalable framework to ensure clean and respectful chats across time zones, cultures and gameplay styles. The goal was to filter bad behavior and to build a strong and positive online ludo community.

Industry

Mobile Gaming

Year

2024

Services Offered

  • Content Moderation
  • Multi-language Support
  • 24/7 Community Management
01

Objectives

  • Create a safety net that catches toxic content
  • Bridge language gaps so players feel understood
  • Transform moderation from punishment-focused to community-building
  • Keep the lights on 24/7 without team burnout
  • Scale from 2 rooms to 8 while maintaining quality
02

Challenges

  • Coordinating training across time zones felt like herding cats
  • Cultural sensitivity: What’s okay in one country may be offensive in another
  • Remote moderators needed more than tools, they needed mission connect
  • Players expect action, not excuses, no weekends for moderation
03

Solutions

We created a plug-and-play moderation framework tailored for global scale. We:

  • Onboarded 30+ moderators across time zones and languages in under 7 days
  • Created culturally aligned content moderation guidelines
  • Established regional leads who understood the gaming landscape and local nuances
  • Designed a shift-based system with smart overlaps to ensure 24/7 continuity and context sharing
Communicate
Content
Communicate
Content
Communicate
Content
Communicate
Content
Communicate
Content
Communicate
Content

Big visions need bigger execution. We’ve got you.

A futuristic way of Connecting

in
Parshwa Infra Ventures

Parshwa Infra Ventures is a real estate developer having a robust legacy spanning over 3 decades. Having made a mark in the sector, they continue to boost Ahmedabad’s magnificent skyline with a mix of both affordable and luxurious projects. They were seeking a multifaceted marketing and branding approach with strategic initiatives that would enhance their market position and keep their broker community engaged. Our approach included targeted advertising, creative campaigns, and engaging content to make a difference.

in
Plutomen

Introducing Plutomen, our client for branding, rebranding, and marketing solutions from our very beginning. We have consistently delivered promotional campaigns, investor pitches, creative social media strategies, communication collaterals, and strategic guidance to enhance their frontline operations platform. This platform boosts worker productivity through ‘on-the-job knowledge’ transfer with remote assistance.

Samsara

Real Estate
in
Samsara

SAMSARA, an Ahmedabad-based real estate developer established in 2015, redefines living and commercial spaces to resonate with modern lifestyles. They seek our creative branding expertise for social media campaigns, project brochures, digital ads, and video production to effectively communicate their vision and connect with their target audience, fulfilling their ambitions and dreams.

Setting sail to Impart Insights

Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.

Why Spotify Wrapped works every Year and how Brands can create their own ‘Wrapped Moment’
December 20, 2025 9 Minutes to read

Why Spotify Wrapped works every Year and how Brands can create their own ‘Wrapped Moment’

We all know what happens when December rolls around on social media. One day you are sharing memes and highlights. And then suddenly everyone you follow starts posting their year in music stats. That’s the ritual of Spotify Wrapped. Spotify did not invent sharing. But they reimagined it by turning personal data into something people [...]

The Art of Saying More with Less: Micro-Content Mastery
December 11, 2025 7 Minutes to read

The Art of Saying More with Less: Micro-Content Mastery

People do not have time. People do not pay attention. People do not have patience. The brands that are winning right now are the ones talking less. But they are saying more. Yes. This is what Micro-Content is. Micro-Content is where 3 seconds or 5 words or one bold visual can speak louder than a [...]

Piyush Pandey – A light that will never dim
October 25, 2025 6 Minutes to read

Piyush Pandey – A light that will never dim

You are the AdMan of India. You often claimed that you were “born in a creative factory” Maybe true. But more than that, what you built became a whole creative nation. From dusty pitches in Rajasthan to the buzzing halls of your agency. You played every game in sport or in strategy the same way. [...]

Top 10 Tips for Leveraging Genuine and Effective User-Generated Content
September 3, 2025 7 Minutes to read

Top 10 Tips for Leveraging Genuine and Effective User-Generated Content

Did you know? Your audience is already creating content. Are you using it wisely? You know that moment when you are casually browsing and skip past a shiny ad without a second thought? And then suddenly pause because someone just shared a real story about that same product? That is the power of genuine user [...]

Setting sail to Making a Difference

icon

Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

Didier Bonny

Didier Bonny

CEO - Innoptim Group | Switzerland
icon

Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.

Raj Pinjani

Raj Pinjani

Director - Rasna International | India
icon

Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.

Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
icon

Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

Gaurav Parvadia

Gaurav Parvadia

CEO - Twinr | Canada
icon

Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

Dhiren Rana

Dhiren Rana

Director - Romaunt Roses | Kenya
icon

I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

Jitesh Donga

Jitesh Donga

Community Manager - Pratilipi | India
icon

We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

Haresh Ghoghari

Haresh Ghoghari

Co-founder - Onlinetoken | USA
icon

We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

Keyur Bhalavat

Keyur Bhalavat

CEO - Plutomen | India