- March 24, 2023
Popular Content Types to Drive Your Marketing Strategy in 2023
5 minutes to read
5 minutes to read
Loyalty, education, entertainment, inspiration, sales or humanization, being the crusader, content serves so many aims. To achieve these goals, brands are engaging their audiences, entering new markets, and providing value to their customers, brands are concentrating on a range of content types. Making the best decisions, however, is the challenging part of having such a wide range of options.
With so many various forms of content available, it becomes tough for marketers and companies to determine which ones to prioritize. Various sorts of material serve distinct functions. While some drive traffic, others capture data, therefore it’s critical to be creative in your content marketing plan to get the most out of your material.
Blog posts and articles, maybe the most common type of web material, have a lot to offer your readers. Detailed written content may attract a lot of organic traffic to your site while also informing customers about your products, brand, and industry experience. Long-form content allows marketers to answer inquiries or educate concepts in response to popular queries and searches relevant to their audience.
Furthermore, blog sections provide excellent opportunities for keyword optimization and collecting inbound links, which greatly aids SEO and visitor growth. These sorts of online content enable writers to include several targeted keywords, particularly long-tail keywords, to boost link ratings on the SERPs.
E-books are effective lead generation tools for businesses looking to expand their email marketing subscriber list or increase interaction chances for their sales staff.
E-books can be supplied as a free digital download, as gated content to paid subscribers, or on marketplaces like Amazon to create a firm CEO’s brand authority. When you want to provide in-depth or background information, when your audience isn’t time-constrained, or when you want to move past the building awareness stage and guide potential consumers deeper into your sales funnel, use e-books.
Make an eBook about a topic that is important to your potential customers. Allow them to download the eBook by entering their name and email address. Use customized adverts to reach out to these people featuring your products and services. You can take a cue from Granth. On our website we have given an option to our audience to download our eBook. This gives us great leads to follow upon and for the other party to easily go through our work.
A regular email newsletter is the essence of digital content if your company continually has new goods, updates, or information to share with subscribers. Email content has by far the highest ROI of any type of content utilized by both B2B and B2C enterprises, so it’s only wise to utilize this option. Emails are basic, concise, and often short, making them quite simple to create on a regular basis. The trick is to make your email headlines significant, more importantly–attention-grabbing so that it doesn’t land up in the spam or trash folder.
Through nurturing campaigns, you send a succession of these emails to your subscribers and then collect data about them to speed up the purchasing process and improve your content development. It is generally preferable to build a trigger-based email system that generates semi-personalized email content based on user activity.
A combination of images, data visualizations like pie charts and bar graphs, and little text that provides a clear overview of a subject is known as an infographic. Long or complex pieces of information, such as statistics, other numerical data, and abstract ideas, are made understandable by this type of content. Moreover, infographics are more effective at capturing readers’ interest than a straightforward written post.
This infographic is an excellent illustration of how to successfully present information in an engaging manner for readers. See how the attractive visuals, succinct language, straightforward color scheme, and simple typography all combine to provide a lovely, coherent design:
Videos can be used as a stand-alone content marketing approach or to expand the audience for your already published content. Repurposing blog content into videos is one method to achieve that. Webinars have become more popular since Covid-19 hampered being physically present at work, they include presentations from various presenters, subject matter experts, and personalities. By addressing issues that are significant to a certain set of people, they seek to both educate and promote, while also giving companies a direct route to consumers.
E-courses are many forms of content that include instructional videos, podcasts, role-playing, tests, and side courses. Companies mostly provide online courses to help people improve their skills in a very cutthroat environment. Salesforce is one great example-
An audience can be engaged and persuaded at all phases of the sales funnel with the help of efficient and affordable content marketing. Right words can garner a loyal consumer base. When focused on content to increase sales, the process is always a result of accumulated efforts. Basically, you have to religiously keep producing material to keep your viewers engaged and ultimately you will be rewarded.
Granth will help you cover the ground from social media to SEO and analytics. Contact us and we will sketch out a content strategy that works best for your brand.
