Creating human-led films for Uplers to connect with India's top IT & ITES talent and global businesses building their next remote team.
India's Top IT & ITES Talent
7 short YouTube ads built around relatable emotions to show talent a better way to work with Uplers.
Indian IT & ITES talent
Emotion-first storytelling
7 × 30-sec YouTube ads
Create connection
People Exploring Uplers
3 explainer, how-to and FAQ videos designed to make the platform simple and easy to understand.
Uplers Explorers
Clarity-first storytelling
1 Flagship • 1 How-To • 1 FAQ
Build understanding
UK & US CEOs and CTOs:
2 brand films built around familiar hiring challenges, showing how Uplers can help businesses build remote teams within a week.
UK & US CEOs & CTOs
Business-led storytelling
2 Brand Films
Drive action
Seven short films created to connect Uplers with India's top IT & ITES talent through emotions people could instantly recognize.
Through a flagship video, how-to content and FAQs, we made Uplers' platform, process and offering easier to understand before taking the next step.
Too many things to figure out. What is Uplers? How does it work? Who handles what? Every step needs to make sense.
Put the answers in the right order. We structured the information around the questions people naturally have as they explore Uplers.
Make the next step obvious. By the end, there was a clear understanding of what Uplers does, how it works and where to begin.
Two brand films that brought Uplers' remote hiring proposition to life for global founders and technology leaders, showing how the right team can keep ambitious plans moving.
For UK and US-based CEOs and CTOs, growth brings another challenge. that is building the right team fast enough to keep pace. These films brought that reality to life through relatable founder stories by showing how Uplers help businesses build remote teams within a week and keep their roadmap and sprints moving.
Every video gave Uplers distinct ways to connect with talent, explain its platform and speak to global businesses.
YouTube Ad Films
Platform Video Formats
Brand Films
Core Creative Frames
The Granth team was on its toes, and the team leads at Uplers are happy. Among the two projects, one was completed in a single go without any changes. This is truly commendable. I'm planning to share sizeable projects with the team going forward. Let's execute bigger and better this year.
The work gave Uplers different ways to speak to different people through emotion, clarity and real-world stories. What connected them all was a simple idea of understanding the audience first, then creating something worth their attention.
Let's find the story, emotion or idea that makes the right people stop and listen.
Make the Connection
We helped India’s leading IDFC FIRST bank in creating fast and user friendly website landing pages. It was done by using HTML5 development and Adobe Experience Manager (AEM). Our goal was to make sure that the website pages are mobile friendly, load quickly and are easy to use for all the customers. We focused on improving Google Page Speed score. This added SEO optimization and ensured everything looked perfect across devices. As a team, we also handled HTML5 development along with QA testing for their mobile banking app, net banking portal, credit card, savings product and other digital banking services. It was to make every experience of the users smoother.
Sagility helps people in the US get better healthcare services by supporting hospitals, clinics, and doctors with smart technology. Their Indore office wanted to improve team communication to work faster and support medical help without delays. As a marketing agency for healthcare service providers, we created simple and clear designs that helped everyone stay connected and focused. This made it easier for their teams to deliver better care through affordable healthcare solutions.
