ABAJ Electronics is a leading name in the consumer electronics brands that manufactures an extensive range of home appliances such as Television, Air-Conditioners, Washing Machines, Sound Bars, and others at a very economical range. In the wink of an eye, the company has carved a niche as a leading OEM brand.
Manufacturing
2019 Onwards
Catering to the most immediate requirements with utmost ease is a constant phenomenon for a manufacturing brand. The company had a meeting with well-known international brands and investors and a launching ceremony by CM, Gujarat, five days after we took the project.
It was indeed a nail-biter, but that’s where our forte lies – to deliver the best even in the most stormy situations. We rolled our sleeves, and action began.
Content and designs are the way to go when you are portraying your brand in a global market.
We tried to stitch their brand story in an engaging and creative manner. In the designing part, the infographics came in handy to illustrate the aspects of the company like the business model, financial, and goals.
We presented each detail of the company, leaving no stone unturned. Not only did we handle the content and design part, but we also offered them a copy of the presentation in Chinese (the local language of the potential investors), which drew the attention of many industry tycoons.
As usual, Team Granth’s work was praised by potential investors, and the company soon witnessed keen outcomes. In no time, other potential brands/investors started reaching out to ABAJ Electronics to talk over their future projects.
Oreva a group of companies which was previously known as Ajanta Manufacturing Ltd., has developed a well-known reputation in the market for a huge range of products manufactured by them. It was established by Odhavjibhai Patel, a teacher who had envisioned starting a company that manufactured clocks in 1971. Oreva has established strong roots in the Indian market with a large dealer network of more than 20k+ dealers. They had diversified into the manufacturing of varied products with time such as appliances and electrical devices such as lights, switches, electric vehicles, and more products.
PIXON Green Energy has made remarkable strides in the renewable energy sector, establishing one of India’s most sophisticated solar manufacturing facilities in Padadhari, Gujarat. This extensive project involved the creation of a fully automated, AI-powered production line spanning 65,000 m², with the capacity to deliver 1 GW annually in both solar modules and encapsulant films. With a recent expansion of 800 MW, PIXON is now approaching 2 GW in total capacity, positioning itself as a key player in India’s solar manufacturing industry. The facility specializes in high-efficiency Mono PERC, N-Type TOPCon, and HJT modules, catering to residential, commercial, and utility scale projects. By integrating module and encapsulant production under one roof, PIXON has achieved a vertically integrated system that reduces reliance on imports, guarantees unmatched quality, and contributes significantly to India’s clean energy objectives.
Granth partnered with PIXON to redefine their brand identity. We refined the logo, redesigned the website, and developed a comprehensive set of brand guidelines to bring clarity and consistency. Our work extended to crafting a compelling company profile, designing impactful brochures, and elevating their social media presence, ensuring that PIXON’s visual identity accurately reflects the scale of their operations and their forward-thinking vision.
Nu-Vu ConAir, a distinguished manufacturer of auxiliary equipment, specializes in serving the plastic-processing industry. Boasting an extensive inventory comprising over 450 diverse product types, they stand at the forefront of the plastic-processing sector. Their sole requirement? Innovative advertising concepts for prominent magazine placements.
Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.
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