knack packaging CASE STUDY
Preparing a Legacy for a Bigger Stage
Partnering with Knack Packaging to strengthen its communication systems, digital presence and corporate storytelling as the company prepared for a new era of growth.
Chapter One: How It Began
The First Weave
Some of the most meaningful partnerships begin with someone saying, “You should speak to them.”
That’s exactly how our journey with Knack Packaging started.
In 2021, Purple Phase Communication introduced us to Knack Packaging through one of its co-founders, Rikin Shah. In an industry where agencies often compete for the same opportunities, he chose to recommend us instead. That one introduction quietly became the beginning of one of the most defining partnerships in the journey of Granth.
At the time, we knew we were meeting an established manufacturing company with a remarkable journey behind it. The first meeting was simply the beginning of a conversation. One that slowly unfolded into months of learning, countless discussions, factory visits and a deep understanding of a business that had spent decades building trust before asking the world to notice it.
When Kandarp walked into Knack Packaging’s office that day, he was not walking into another client’s meeting. He was walking into a story that had already been in the making for generations.
None of us knew then what that cabin conversation would lead to.
Chapter 2: The Cabin Conversation
The First Knot
The cabin carried weight because of the conversations that happened inside it.
As Kandarp sat across from Alpesh Patel, Chairman & Managing Director of Knack Packaging, the discussion was not limited to websites or brochures or communication.
Before the meeting came to an end, Alpesh Patel shared a thought that has stayed with us ever since.
આ Cabin માં આવવા માટે લોકોના ચપ્પલ ઘસાઈ જાય છે.
તું આને સોનાનાં ઈંડા આપતી મરઘી સમજીને કામ કરજે.
We did not hear it as a compliment. We heard it as a responsibility.
It was a reminder that opportunities like this are built on trust and trust expects
sincerity, commitment and the willingness to understand a business before attempting
to communicate it.
Looking back, that conversation quietly shaped the way we approached every discussion, every factory visit and every page that followed.
Chapter 3: Our Method
Understanding the Weave
The first meeting gave us responsibility. The months that followed taught us how to carry it.
Before creating a single page, we knew one thing. Knack Packaging couldn’t be understood through presentations, brochures or a handful of meetings. To communicate with a company built over decades, we first had to understand how it thought, how it worked and what had shaped its journey.
So, we spent time where the business actually lived.
On the factory floor. Across departments. Inside meeting rooms. With the people who had built the company, managed its operations and carried its knowledge every day.
One dedicated member from Granth worked closely with department heads, leadership teams and multiple stakeholders, asking questions, documenting conversations and validating every piece of information before it became communication.
This was not about collecting content. It was about earning context.
For nearly 6-9 months, we observed, listened and learned. Every conversation added another layer of understanding. Every factory visit revealed something a document never could. By the time the communication began taking shape, it was built on the people, processes and experiences that had made Knack what it is today.
Only then did we begin writing.
The method, in order
- 01Listen.
- 02Ask.
- 03Document.
- 04Validate.
- 05Write.
- 06Refine.
Chapter 4: Website
The Digital Weave
A digital experience built to reflect the credibility, scale and values behind Knack Packaging.
2,00,000+
This work was done before AI became an everyday writing companion. Every word was researched, written and refined manually. We spent countless hours on Google searches, industry research, factory visits, stakeholder conversations and product understanding before writing a single page. Those efforts eventually became more than 2,00,000 words. That research became more than 2,00,000 carefully written words that truly represented Knack Packaging.
Chapter 5: The Communication Kit
The Printed Weave
Company profiles, product catalogues, brochures and decks were thoughtfully developed to ensure Knack Packaging communicated with the same clarity, credibility and consistency across every business conversation.
8th July 2026
The Bell Rang and Decades of Work Echoed
On 8th July 2026, Knack Packaging marked a defining milestone by ringing the bell at the National Stock Exchange. From a ₹25,000 rented shed to an ₹843+ crore, NSE-listed company, the moment represented decades of vision, resilience and relentless pursuit of excellence. We were grateful to have played a small part in communicating the story of a company as it stepped into its next chapter.
Chapter 7: The Impact
Understanding created Impact
Real-Time Content & Research
Communication built through factory immersion, stakeholder conversations and real-world understanding.
Stronger Digital Visibility
A structured digital presence that reflected the scale, credibility and capabilities of the business.
Communication at Scale
Consistent messaging across the website, company profile, catalogues and corporate communication.
Ready for the Next Chapter
A communication system built to support Knack’s continued growth and expanding audience.
Chapter 8: The part we rarely say
What Knack built inside Granth
When this project began, we were still growing too.
Knack didn’t need a young agency. It needed a mature one and expecting that maturity is exactly what forced us to find it. To work well here, we had to become more patient, more careful, more willing to sit with something until we truly understood it.
Every factory visit, every stakeholder discussion, every document and every revision quietly made us more mature. In short it taught us how to do our work properly.
- Industrial storytelling
- Research before writing
- Patience
- Structured thinking
- Respecting complexity
- Business documentation
- Listening before speaking
- Leadership conversations
- Long-form systems
