Rushil Decor | VIR Laminates Case Study
Bringing Three Decades of Expertise to the Web
Building a digital home for VIR Laminates and supporting its online discoverability through SEO analysis.
Surface 01: The Legacy
Three Decades Behind Every Surface
Established in 1993, Rushil Décor has built three decades of experience across interior materials, with VIR Laminates becoming part of that journey.
In 2024, Granth worked on two focused areas for VIR by building its digital presence through a new website and analyzing its SEO opportunities to make the brand easier to discover online.
Surface 02: The Structure
Making a Wide Product Range Easier to Navigate
With a broad range of laminates, designs and finishes, the website needed a structure that made exploration feel simple. We organized the experience to help visitors move naturally from discovering VIR to exploring products, understanding details and finding the right information.
RANGE
Bringing VIR’s product categories together
COLLECTIONS
Organising designs by series and finish
APPLICATIONS
Showing where different laminates can be used
PRODUCTS
Giving each range its own clear space
DETAILS
Bringing specifications and supporting information together
Surface 03: The Digital Home
Bringing VIR Laminates into the Digital Space
With three decades of experience and a wide range of laminates to showcase, VIR needed a digital experience that could bring its products, designs and possibilities together in one place. We designed and developed the website to make the brand easier to explore, understand and discover.
Explore the PlatformSurface 04: SEO Analysis
Making VIR Easier to Discover
We conducted an SEO analysis to understand how VIR could strengthen its online discoverability. The analysis looked at relevant search opportunities, website content and areas where the digital presence could better connect with what people were searching for.
Surface 05: The Outcome
A Clearer Digital Presence for VIR
DIGITAL PRESENCE
A structured website for VIR Laminates
PRODUCT DISCOVERY
A clearer way to explore the range
NAVIGATION
Information organized for easier exploration
SEO FOUNDATION
Opportunities identified for organic discovery
BRAND EXPERIENCE
A digital space reflecting VIR’s product world
Your Legacy Deserves a Digital Experience
A strong legacy gives a brand something worth saying. The right digital experience helps people discover it, understand it and take it forward. Let’s build what comes next.Another surface awaits
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