A cohesive visual experience designed to bring PMIX's products, expertise and presence together across physical and digital platforms.
PMIX had a strong product story to tell, but that story had to work in very different spaces.
The challenge was to make all of these feel like PMIX.
So, we started with one question:
What could hold the whole brand together?
PMIX did not need a different visual language for every platform. It needed a strong central direction that could adapt without losing its identity.
We developed a theme built around structure, scale and the strength of PMIX's industry by giving the brand a visual language that could translate across physical and digital spaces.
The idea had to attract on the exhibition floor, organize information in print, create clarity online and stay recognizable on social.
PMIX operates in a category where products, specifications and technical information can easily dominate communication.
The challenge was to give all that information a stronger visual identity. One that felt structured enough for the industry but distinctive enough to be remembered.
Make complex information easy to navigate.
Reflect the scale and seriousness of the business.
Create a presence that could compete for attention.
Make every expression unmistakably PMIX.
We carried the PMIX direction across every major brand touchpoint by creating a consistent experience from the exhibition floor to the digital screen.
PMIX needed a visual language that could stay consistent across very different formats.We defined the core elements of the identity that are logo usage, color, typography, imagery, layouts and visual direction, into a clear brand guideline.It gave every future touchpoint a common starting point.
Theme
Form
Structure
Visual Language
"PMIX knew what it needed to communicate. Granth built the system that helped people see it."
The exhibition needed a concept that could give the entire space a clear visual direction. We developed the theme around PMIX's industrial strength, precision and forward-looking approach that translated those qualities into the stall's forms,
graphics and communication. The concept became the visual thread connecting the space by giving the exhibition a distinct identity while keeping it unmistakably PMIX.
PMIX's products needed to be shown with the same precision as the brand itself. We created 3D product renderings to give PMIX clean and controlled visuals that could be used across communication without relying on repeated photography. The renders brought out the form, details and finish of the products, while keeping them aligned with the visual language established for the brand.
The brand system had to work beyond screens and pages. It had to hold its presence in a physical space. We translated the PMIX visual language into an exhibition stall designed to draw attention, organize the visitor journey and make the brand easy to understand briefly. From the overall structure to product zones, graphics and visitor-facing communication, every element worked as part of the same system.
PMIX had a lot to communicate, from its products and capabilities to the details that matter to an industry audience.We translated that information into a structured collateral system by using clear hierarchy, purposeful layouts and consistent visual language.The result was communication that could carry technical information without making the reader work too hard to find what mattered.
The website became the digital extension of the PMIX experience that carried the same visual language into a space where visitors could take their time, explore the brand and understand its offerings in more detail.
We designed and developed the website around clear navigation, structured content and strong product presentation by making technical information easier to explore without losing the visual character established across the brand.
The visual language created for PMIX did not stop with the exhibition or website.
We carried the same design language, product communication and brand cues into social media. This created a consistent presence that kept PMIX recognizable across its everyday digital communication.
Each piece worked within the larger PMIX system from product-led posts to brand communication.
One visual language across every touchpoint.
A stronger and more distinctive exhibition experience.
Product and company information structured for easier understanding.
The same PMIX identity carried from stall to collateral, website and social media.
We’ll help mix it up from concept to every touchpoint.
Talk to Granth
PIXON Green Energy has made remarkable strides in the renewable energy sector, establishing one of India’s most sophisticated solar manufacturing facilities in Padadhari, Gujarat. This extensive project involved the creation of a fully automated, AI-powered production line spanning 65,000 m², with the capacity to deliver 1 GW annually in both solar modules and encapsulant films. With a recent expansion of 800 MW, PIXON is now approaching 2 GW in total capacity, positioning itself as a key player in India’s solar manufacturing industry. The facility specializes in high-efficiency Mono PERC, N-Type TOPCon, and HJT modules, catering to residential, commercial, and utility scale projects. By integrating module and encapsulant production under one roof, PIXON has achieved a vertically integrated system that reduces reliance on imports, guarantees unmatched quality, and contributes significantly to India’s clean energy objectives.
Granth partnered with PIXON to redefine their brand identity. We refined the logo, redesigned the website, and developed a comprehensive set of brand guidelines to bring clarity and consistency. Our work extended to crafting a compelling company profile, designing impactful brochures, and elevating their social media presence, ensuring that PIXON’s visual identity accurately reflects the scale of their operations and their forward-thinking vision.
