Established originally in 2001, Atul started with a vision to provide cherished experience of a bakery that customers have always wished for. Since the beginning, Atul Bakery’s focus was solely on providing fresh quality baked items. After penetrating the market and gathering 20 years of experience, they have expanded to over 200+ chains of bakery stores nationwide.
FMCG
2020 onwards
Despite being in the bakery business for more than 20 years, Atul Bakery didn’t have a strong online presence. This was because their existing website lagged behind in terms of functionality, design, and content. To bring their products and core values in focus, it was important to completely restructure the website from scratch and give it a 360-degree makeover. To expand their business nationwide and internationally, it was a prerequisite to have a functional and qualitative website.
We delivered the website within only three months. The client appreciated us for the timely execution of the project, including the planned and unplanned requirements.
Wild Crunch is a bold and energetic snack brand built to stand out in a crowded retail market. With growing competition in the FMCG space, the product needed packaging that could instantly grab attention. Along with clearly communicating its flavor, personality and promise.
The challenge was not just to design something attractive. It was to create packaging that feels as exciting as the crunch inside. We partnered with Wild Crunch to craft a packaging identity that turns shelves into stages.
More and more people are searching for frozen French fries, ready-to-eat snacks and Indian frozen food brands that offer both taste and quality. HyFun is one of the top frozen food manufacturers in India that supplies to global QSRs and home kitchens. HyFun brings convenience with an international touch from crispy burger patties to frozen kitchens. To support their growth, we created a detailed training module, fun event branding, catchy logos and video content. It was done to tell their story. Our work helped HyFun connect with businesses and everyday snack lovers.
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