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World's largest soft-drink concentrate manufacturer

THE PROJECT

Rasna is the world’s largest soft drink concentrate manufacturer. It has been delivering refreshing and easy to make drink mixes for over three decades. Rasna is known for their instant drink mix and fruit squash concentrate. It offers the best summer drinks for all ages.

Rasna’s products are perfect for every occasion. If anyone wants to make juice at home or wants kids’ drink powder, Rasna is the solution. Rasna’s drink powder is the first choice for families who want delicious, affordable health drink and refreshing beverages. It is available in 53+ countries

Rasna still continues to provide quality, flavor and convenience to millions of customers worldwide.

Industry

FMCG

Year

2022

Services Offered

  • Packaging
  • Merchandise
  • Exhibitions
  • Label Design
  • Stall Design
01

Objectives

  • To manage everything smoothly from translating content to adapting packaging for different religions.
  • To design exhibition materials with precision and creativity.
  • Instead of multiple agencies, they focused on single agency communication so we had to adapt to many SOPs.
02

Challenges

  • Working with a legacy brand meant adjusting to long established methods and systems.
  • Translations had to be spot-on for different countries and cultures.
  • Designs had to follow existing guidelines. It left limited space for experimentation.
  • We had to blend into a pattern that Rasna had nurtured over decades instead of building it from scratch.
03

Solutions

  • Provided advertising solution and designed collaterals in a brief time
  • Having worked with many creative agencies – big & small – we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It’s a truly a pleasure to work with this young agency.
    – Raj Pinjani, Director, Rasna International
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Setting sail to Making a Difference

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Granth Team, From the very beginning, you believed in our vision and treated our brand as your own. We truly recognize the dedication, patience, creativity, and countless iterations you put into building our website and shaping our identity. This was more than just work. You poured your heart into it, and it reflects in every detail. Thank you for standing by us and giving such beautiful form to our ideas. We genuinely could not have done this without you. We are grateful not just for the work you delivered, but for the partnership and trust we built along the way. Here’s to many more milestones together.

Prasad Akhani

Prasad Akhani

Ankpal
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"Vivek is an excellent professional. He listens carefully and truly understands client needs. For me, he’s a perfect 10/10. He’s calm, patient, and always approaches situations positively. Most importantly, he has consistently been supportive and helpful."

Krunal Patel

Krunal Patel

New Zealand (I love Gadgets)
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The Granth team was on its toes, and the team leads at Uplers are happy. Among the two projects, one was completed in a single go - without any changes. This is truly commendable. I’m planning to share sizeable projects with the team going forward. Let’s execute bigger and better this year.

Krunal Bakaraniya

Krunal Bakaraniya

Associate Director, Uplers
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Just wanted to say a huge thank you and congratulations to your team who worked hard to get WOW Black!, Gaj and Hello Cashback credit cards live. This was truly a team effort, and it was amazing to see how we brought everything together. That too in less than a month!
Thank you for bringing the product to life with your HTMLs. Really appreciate your team for being on your toes and delivering the page so promptly. No matter the pressure, you stayed calm, and super reliable throughout!

Ankita Mestry

Ankita Mestry

IDFC First Bank | Senior Website Manager
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Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

Didier Bonny

Didier Bonny

CEO - Innoptim Group | Switzerland
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Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.

Raj Pinjani

Raj Pinjani

Director - Rasna International | India
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Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.

Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
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Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

Gaurav Parvadia

Gaurav Parvadia

CEO - Twinr | Canada
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Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

Dhiren Rana

Dhiren Rana

Director - Romaunt Roses | Kenya
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I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

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Jitesh Donga

Community Manager - Pratilipi | India
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We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

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Co-founder - Onlinetoken | USA
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We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

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