World's largest soft-drink concentrate manufacturer

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THE PROJECT

Started its journey three and half decades ago, Rasna has become one of the largest manufacturers of instant drinks. Currently, products of Rasna are giving fruitful indulgence in 53+ countries. Individual ownership is in the core values of Rasna’s success, which why Rasna is soaring skies with 22% SDC Market shares. Rasna is delivering uncompromised quality offerings with currently having 1.6 million products available at all the outlets of Rasna.

Industry

FMCG

Year

2022

Services Offered

  • Packaging
  • Merchandise
  • Exhibitions
  • Label Design
  • Stall Design
01

Objectives

  • Cater to all requirements from translation to packaging adaption
  • Exhibition branding with precision and value addition
  • Instead of multiple agencies, they focused on single agency communication so we had to adapt to many SOPs
02

Challenges

  • Adapting to the legacy methods for a global brand
  • Being a multinational work, translation had to be precise and per the localities
  • Scattered data and limited room for creativity in design
  • Starting from scratch is easier than continuing with an established tone of a brand
03

Solutions

  • Provided advertising solution and designed collaterals in a brief time
  • Having worked with many creative agencies – big & small – we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It’s a truly a pleasure to work with this young agency.
    – Raj Pinjani, Director, Rasna International

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Setting sail to making a difference

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Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

Didier Bonny

Didier Bonny

CEO - Innoptim Group | Switzerland
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Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.

Raj Pinjani

Raj Pinjani

Director - Rasna International | India
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Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.

Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
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Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

Gaurav Parvadia

Gaurav Parvadia

CEO - Twinr | Canada
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Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

Dhiren Rana

Dhiren Rana

Director - Romaunt Roses | Kenya
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I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

Jitesh Donga

Jitesh Donga

Community Manager - Pratilipi | India
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We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

Haresh Ghoghari

Haresh Ghoghari

Co-founder - Onlinetoken | USA
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We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

Keyur Bhalavat

Keyur Bhalavat

CEO - Plutomen | India
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Portfolio 2024