Rasna

World's largest soft-drink concentrate manufacturer

Started its journey three and half decades ago, Rasna has become one of the largest manufacturers of instant drinks. Currently, products of Rasna are giving fruitful indulgence in 53+ countries. Individual ownership is in the core values of Rasna’s success, which why Rasna is soaring skies with 22% SDC Market shares. Rasna is delivering uncompromised quality offerings with currently having 1.6 million products available at all the outlets of Rasna.

IndustryFMCG
Year2022

Services Offered

Packaging
Merchandise
Exhibitions
Label Design
Stall Design

Objectives

Cater to all requirements from translation to packaging adaption
Exhibition branding with precision and value addition
Instead of multiple agencies, they focused on single agency communication so we had to adapt to many SOPs

Challenges

Adapting to the legacy methods for a global brand
Being a multinational work, translation had to be precise and per the localities
Scattered data and limited room for creativity in design
Starting from scratch is easier than continuing with an established tone of a brand

Solution

Provided advertising solution and designed collaterals in a brief time
Having worked with many creative agencies – big & small – we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It’s a truly a pleasure to work with this young agency.
– Raj Pinjani, Director, Rasna International

Services Offered

Objectives

Challenges

Solution

Santosh Starch

Manubhai & Shah LLP

Let’s work together