Food
2024
During the lockdown, many people started searching for pure groundnut oil and homemade cooking oil that reminded them of food from their village. That’s when Sahaj Oil began. They used cold pressed groundnut oil made from the best G-20 peanuts. It is 100% natural cooking oil, free from chemicals and perfect for everyday use. Today, Sahaj is trusted across 80+ cities by offering healthy oil for cooking. It is available online with fast delivery. To bring Sahaj’s authentic brand story to more people, Granth stepped in as a creative partner. From traditional oil making to modern packaging design, we helped Sahaj Oil grow through viral videos, a user-friendly website, eye-catching social media content and strong local brand identity. Granth’s work made sure the message of purity, trust and taste stayed at the heart of everything, from design to digital presence. We are proud to be the marketing agency of Sahaj Oil.
We worked with Sahaj Oil’s team to tell their story through video. Starting from a small idea in Ahmedabad to making pure groundnut oil in Amreli. We shot real moments, added simple words and edited everything to show how Sahaj Oil began, what makes it special and why people love it. The video was not just about the product, it was about feelings, memories and a journey that connects to every kitchen.
We helped Sahaj Oil show up on people’s screens the same way it shows up in their homes. Our team built a social media plan that told real stories along with posting pictures. Stories of taste, trust and tradition. We turned followers into fans and helped build a strong online family that truly believed in what Sahaj stood for through honest content.
We worked hand-in-hand with the Sahaj Oil team to create a website. The website brings out the way of purity, tradition and trust. It is designed to be simple, clean and user-friendly. Like Sahaj Oil itself. Whether someone wants to know where the oil comes from or why it tastes like home, this website gives them all the answers in just a few easy clicks.
We worked closely with Sahaj Oil to shape a brand that looks as pure as it feels. Every design, every visual, every color, all created to reflect the heart of the product. The result is that the brand identity is consistent, warm and instantly recognizable.
We gave Sahaj Oil’s packaging a fresh look. Every label and design choice was made to highlight the purity inside while making it stand out. The design made sure that the outside matched the purity and quality inside.
Provided creative input and design expertise to enhance Sahaj Oil's packaging. This involved creating visually appealing labels and packaging materials that communicated the brand's story, emphasized the product's purit.
Located in the heart of Koreatown, Los Angeles, Feel Karaoke is more than just a karaoke lounge. With luxury suites, premium drinks, and a lively atmosphere, it’s built for birthdays, bachelorettes, and every spontaneous night out. The task was clear: establish Feel Karaoke as the go-to private karaoke party lounge in Los Angeles – a brand identity that matched its premium location and party culture.
When you’re working with a brand like Royale Touche – one of India’s most luxurious and design-forward laminate makers – you aren’t just creating content, you’re crafting a visual experience. Known for pushing boundaries with 600+ designs, 40+ realistic textures, and a new design every 4 days, Royale Touche isn’t just a product – it’s a style statement.
Granth Creations was brought on board for what may sound simple – social media concepts and design. But here’s the real picture: multiple top-tier agencies were already in play, each pitching ideas. Ours didn’t just need to stand out – they had to pass through layers of design scrutiny, brand clarity, and execution excellence.
We took this as a challenge to rise above the noise. Our ideas weren’t just creative – they were concept-first, campaign-ready, and manufacturing-aligned. Each design wasn’t just beautiful; it was sellable, scalable, and in sync with Royale Touche’s luxury DNA. From pitch to pixel-perfect execution, Granth delivered ideas that didn’t just win approval – they made it to the grid.
Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.
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