We built the digital systems and brand communication that helped Sahaj keep everything moving from customer orders and buying patterns to inventory, multiple godowns, deliveries and accounting.
We first had to understand what actually happens behind every order. How customers buy. What happens when an order is cancelled. Where stock sits across godowns. How returns and leakages are tracked. How vehicles move. How payments are recorded. And how the same customer behavior repeats over time.
Because in an oil business, one order is never just one order. It touches customers, stock, godowns, deliveries, sales and accounting.
So, before we designed screens or features, we spent time understanding the business as it really worked.
The system came later. The understanding came first.
Once we understood how Sahaj's business moved, we looked closer at the people driving it: the customers.
Every order had something to tell us. What they bought, how often they bought, where they were located, when they cancelled, what they returned and when they were likely to order again.
The challenge was bringing all of those small interactions together so Sahaj could see the bigger picture.
For that, we built the CRM around the customer's journey, bringing together:
Understand what customers buy and how often.
See every order in one place.
Track what didn't go through and what came back.
Spot gaps that could otherwise go unnoticed.
Know who needs attention and when.
A real-time CRM designed around how Sahaj Oil actually operates.
We did not approach the CRM as a generic software project. We first understood the movement of the business.
The CRM brought these moving parts into one connected system by giving the Sahaj team a clearer real-time view of what was happening across the business.
Sahaj already had the information, it needed to run the business. The challenge was that it lived across different places, people and processes.
The CRM brought Sahaj's moving parts into one connected system by giving the team a clearer picture of what was happening across customers, orders, stock and operations.
Track orders and their status as they move through the business.
See stock alongside incoming demand and order activity.
Access customer history, locations, buying patterns & follow-ups in one place.
Bring godown, delivery and operational information into a connected view.
Generate business reports without rebuilding information manually.
An order at Sahaj would not end when it is received. It will continue moving through customers, stock, godowns, dispatch, delivery and follow-up.
We visualized that journey to show how the CRM connects each step by giving the Sahaj team a clearer view of what happens from the moment an order comes into what happens after it is delivered.
Customer • Quantity • Location
Availability • Godown • Demand
Vehicle • Route • Dispatch
Confirmation • Record
Customer • Next Order • Report
A customer does not just place an order. They create a pattern.
A customer does not just place an order. They create a pattern.
The CRM made these patterns easier to see by helping Sahaj Oil move beyond individual transactions and understand customer behavior at a larger level.
Sahaj's stock didn't sit in one place. It moved across multiple godowns and outlets, depending on demand, availability and where the next order needed to go.
That meant knowing the stock was not enough. The team needed to know where it was, where demand was coming from and where it needed to move next.
The CRM brought these pieces into one connected view that made it easier to:
Sahaj Oil had another story to tell. It began during the lockdown when people were looking for pure groundnut oil and the familiar taste of homemade cooking.
Built around cold-pressed groundnut oil made from G-20 peanuts, Sahaj grew from a local idea in Ahmedabad into a brand reaching 80+ cities.
Granth helped bring that story to people through content, video, digital experiences and brand communication. The same feeling of purity, trust and familiarity across every touchpoint.
From Ahmedabad to Amreli, we captured the people, process and story behind Sahaj Oil.
We captured Sahaj Oil's journey through real video, from its beginnings in Ahmedabad to its production story in Amreli. The films were built around simple words, real moments and the emotional connection people have with oil that reminds them of home.
This was not just a product shoot. It was the story behind the Sahaj oil.
We built a social media presence around taste, trust, tradition and real stories.
The objective was not simply to fill out a content calendar. It was to make the brand feel as familiar on a screen as it does in a kitchen.
We created a clean and user-friendly website that brought Sahaj's purity, process, product story and brand values together in one digital experience.
It helps people understand where the oil comes from, what makes it different and why it feels familiar.
From color and visual language to design elements and communication, we helped create a consistent brand expression so Sahaj could feel recognizable across touchpoints. This included color palette, typography, logo usage, visual language and collateral.
We refreshed Sahaj Oil's packaging, so the visual identity communicated the purity and quality of the product while standing out on the shelf.
The bottle was only at the beginning. Behind it were customers, orders, stock, godowns, deliveries, accounts, returns and follow-ups. And beyond the business was a brand built on purity, taste and the feeling of home.
Our work connected both sides. The business became easier to see. The brand became easier to understand. And Sahaj had a stronger way to move forward.
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