Kudrati Kahumbo Case Study
Building Kudrati Kahumbo’s Franchise Brand System
Granth built the identity, franchise communication, store branding, digital presence and everyday brand assets behind Kudrati Kahumbo’s expanding network.
Sip 01: Opening
Making One Brand Work Everywhere
Kudrati Kahumbo opened its first outlet in Ahmedabad in February 2018, built around a simple idea to be fresh, all-natural fruit drinks, made without artificial flavors, colors or preservatives.
The idea worked. The brand franchised across Gujarat, then across India, then abroad. And with every new city came the same question, asked by a different owner in a different location - how do we make this look like Kudrati Kahumbo?
That question does not go away once you have a good logo. It gets harder with every store. The real challenge stopped being what does Kudrati Kahumbo look like and became how does Kudrati Kahumbo keep looking like itself.
Sip 02: Network
Every New Location Carried the Same Identity
From Ahmedabad to international markets, we helped carry the Kudrati Kahumbo’s identity across franchise locations through consistent store branding, communication and customer-facing experiences.
National
- Ahmedabad
- Ankleshwar
- Bardoli
- Bengaluru
- Bharuch
- Bhavnagar
- Gandhinagar
- Gurugram
- Jamnagar
- Kalol
- Mumbai
- Mota Chiloda
- Porbandar
- Surat
- Vadodara
- Valsad
- Vyara
- Delhi
- Navsari
International
- Canada
- South Africa
- UK
- USA
And many more...
Sip 03: Need
Every New Store Came with a New Set of Brand Needs
The problem was never “we need a logo.” It was, how do you make a growing franchise network feel like one brand? Every new location, before it even opens, forces the same set of decisions.
- 01How should the store look at 120 sq. ft. or at 500?
- 02How should the logo be used across signage, menus and screens?
- 03How should the franchise opportunity be presented to a new investor?
- 04How should a new outlet launch and talk to its neighborhood?
- 05How should the brand appear online, in a city it just entered?
Sip 04: Brand System
Before the brand could scale, it needed rules
We strengthened the core brand system so Kudrati Kahumbo could maintain a consistent identity across every franchise and communication touchpoint.
From the Golden Ratio construction of the logo and brand guidelines to the company profile, we established the visual and communication foundation that could carry the brand into new locations and new formats.
Sip 05: Mascots
A Fruitful Cast of Characters
We gave the fruits behind Kudrati Kahumbo their own personalities, creating a family of mascots that could make the brand more playful, recognisable and engaging.
Each character was designed around its fruit while staying within the larger Kudrati Kahumbo visual world, giving the brand a flexible set of characters to use across social media, store communication, promotions, campaigns and customer touchpoints.
Sip 06: Franchise System
From the First Pitch to the First Pour
We built the communication that supports the franchise journey, from national and international franchise decks and investor presentations to company profiles and launch materials.
Sip 07: Decks
Making Kudrati Kahumbo Ready for Markets
We created national and international franchise decks that presented the Kudrati Kahumbo opportunity with the same brand foundation, while adapting the communication for different markets.
Sip 08: Videos
A Better Way to Discover the Menu
We brought Kudrati Kahumbo’s products to life through menus and video content by giving customers a clearer and more engaging way to discover what the brand serves.
Sip 09: Collaterals
Keeping Brand Consistent,
down to the Smallest Detail
We carried the Kudrati Kahumbo’s identity into the everyday pieces customers interact with from flyers and leaflets to invitations, coupons and offer cards.
Sip 10: Outdoor Branding
Taking Kudrati Kahumbo
Beyond the Storefront
We extended the brand into everyday outdoor spaces through auto-rickshaw ads, door ads, cycle ads, streetlight ads and window hoardings by turning local surroundings into extensions of the experience of Kudrati Kahumbo.
The store was one touchpoint. The streets became another.
Sip 11: The Feed
A Social Presence as Fresh as the Brand
We built Kudrati’s social presence across India and the USA by bringing products, offers, campaigns, stores and brand moments into one recognizable visual language.
The content adapted to each market while keeping the Kudrati Kahumbo’s personality consistent.
Sip 12: The Digital
The Digital Side
of Kudrati Kahumbo
We designed and developed the Kudrati Kahumbo website to bring the brand story, menu, locations and franchise opportunity together in one digital experience. It gave customers a place to discover Kudrati and potential franchise partners a clearer way to explore the brand.
Kudrati 13 — The Whole System
Everything around the franchise had to work together.
Kudrati Kahumbo Brand System
Franchise System
Pitch decks · Investor decks
Franchise decks · Company profile
International communication
Customer Brand
Store branding · Outdoor
Menus · Social · Digital
New Location
This wasn’t a pile of deliverables. It was a
connected brand ecosystem, built to keep
producing the same Kudrati Kahumbo,
location after location.
Sip 14: The Outcome
A Stronger System Behind a Growing Franchise
Granth gave Kudrati Kahumbo a consistent brand system that could move across franchise decks, stores, outdoor, social, digital and everyday communication.
The identity stayed recognisable while the brand expanded into new locations and markets.
- 60+Outlets and more
- 28+Cities
- 5+Countries
- 360°Branding
Scalability
A repeatable system for new franchise locations.
Consistency
The same recognisable identity, store to store, market to market.
Readiness
Communication assets ready for every stage of the franchise journey.
Flexibility
A system that adapts to new formats and new countries.
Recognition
A consistent customer experience, wherever they meet the brand.
Your Next Store Starts with the Right Brand System
Your next location, product or market shouldn’t mean starting the brand all over again.
Let’s build the system behind your growth.
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