Wild Crunch is a bold and energetic snack brand built to stand out in a crowded retail market. With growing competition in the FMCG space, the product needed packaging that could instantly grab attention. Along with clearly communicating its flavor, personality and promise.
The challenge was not just to design something attractive. It was to create packaging that feels as exciting as the crunch inside. We partnered with Wild Crunch to craft a packaging identity that turns shelves into stages.
FMCG
2025
In a highly competitive snack category, packaging plays a critical role in influencing impulse buying and brand recall. Wild Crunch needed a design system that was bold, memorable and scalable.
Snack aisles are visually crowded and fast-moving. The packaging had to compete for attention while remaining clean and easy to understand.
We developed a vibrant and high-impact packaging system centered around strong typography, dynamic visual elements and clear flavor communication. The design language was built to reflect the “wild” energy of the brand while maintaining clarity and structure for retail visibility. Color blocking and hierarchy were carefully planned to ensure instant recognition from a distance, while detailed elements added depth up close. The result is a cohesive packaging identity that not only captures attention but strengthens brand recall across every shelf it sits on.
Wild Crunch’s design enhances shelf presence, improves flavor differentiation and creates a strong foundation for future product expansion.
More and more people are searching for frozen French fries, ready-to-eat snacks and Indian frozen food brands that offer both taste and quality. HyFun is one of the top frozen food manufacturers in India that supplies to global QSRs and home kitchens. HyFun brings convenience with an international touch from crispy burger patties to frozen kitchens. To support their growth, we created a detailed training module, fun event branding, catchy logos and video content. It was done to tell their story. Our work helped HyFun connect with businesses and everyday snack lovers.
During the lockdown, many people started searching for pure groundnut oil and homemade cooking oil that reminded them of food from their village. That’s when Sahaj Oil began. They used cold pressed groundnut oil made from the best G-20 peanuts. It is 100% natural cooking oil, free from chemicals and perfect for everyday use.
Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.
Time may not move the way it is expected to, but it does not ignore those who keep showing up. Some journeys don’t begin with clarity. They begin with a feeling that refuses to leave. Seven years ago, there was no structure that could explain what Granth would become. There was no fixed place, no [...]
Some years don’t end. They just… fade into the next one. Like that last sunset, you don’t realize is the last, until you are already on your way back. We started this year with a trip. And before we could process it… we are already planning the next one. Time didn’t fly. It just quietly [...]
We started this year with a trip.And before we knew it… we are packing again. We blinked… and another year happened Our year starts with an actual break, having conversations without deadline, inside jokes that didn’t need context. Somewhere between chaos, masti and random group photos…The year quietly began. And now, somehow, we are here [...]
Ships travel across oceans. Supply chains connect continents. Logistics partners operate with precision. But if branding and communication are not aligned with that scale, growth starts feeling uneven. That’s the gap we stepped into. Shipping is not just a movement. It is coordination. Coordination between vessels, ports, global partners and operational teams. Everything runs on [...]
Granth Team, From the very beginning, you believed in our vision and treated our brand as your own. We truly recognize the dedication, patience, creativity, and countless iterations you put into building our website and shaping our identity. This was more than just work. You poured your heart into it, and it reflects in every detail. Thank you for standing by us and giving such beautiful form to our ideas. We genuinely could not have done this without you. We are grateful not just for the work you delivered, but for the partnership and trust we built along the way. Here’s to many more milestones together.
"Vivek is an excellent professional. He listens carefully and truly understands client needs. For me, he’s a perfect 10/10. He’s calm, patient, and always approaches situations positively. Most importantly, he has consistently been supportive and helpful."
The Granth team was on its toes, and the team leads at Uplers are happy. Among the two projects, one was completed in a single go - without any changes. This is truly commendable. I’m planning to share sizeable projects with the team going forward. Let’s execute bigger and better this year.
Just wanted to say a huge thank you and congratulations to your team who worked hard to get WOW Black!, Gaj and Hello Cashback credit cards live. This was truly a team effort, and it was amazing to see how we brought everything together. That too in less than a month!
Thank you for bringing the product to life with your HTMLs. Really appreciate your team for being on your toes and delivering the page so promptly. No matter the pressure, you stayed calm, and super reliable throughout!
Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!
Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.
Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.
Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!
Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.
I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work
We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.
We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.
We took a chance on intent, and you repaid it with excellence throughout years. Granth team, your hunger and clarity have been evident from day one. Thank you for being partners who deliver, not just promise. Proud to have you onboard. Many more miles to sail together.
