We Branded a Dream with a Beating Heart.
GauNeeti is not your typical dairy startup. It’s a mission-driven, engineer-built social enterprise born out of a self-to-society awakening. Founded in 2017 by Charmy and Shreekant, an engineer couple who swapped cushy jobs for cow sheds, GauNeeti started with just 4 Gir cows and a single goal – to bring real, healthy, A2 dairy to conscious families.
Fast forward to today, they’ve built a tribe of 150+ cows, 25+ cow-based products, a diverse team, and a loyal customer base across India, UAE, and the West. What they needed next was not just design – they needed a soulful, strategic, and scalable brand language that could wear many hats. From pouches to posters, stickers to storefronts, they wanted every piece to echo their values.
Granth stepped in to translate their grassroots energy into a polished brand experience. We crafted a cohesive brand guideline, designed quirky yet meaningful merchandise, brought in a charming brand mascot, and built over 100+ customer-facing collaterals tailored for D2C success. GauNeeti had the heart – we gave it the visual voice to match.
Organic Dairy
2025
As a fast-growing D2C brand rooted in Indian values, GauNeeti needed more than just design; it needed a distinct personality – playful, premium, and pure. Our goal was to make every brand touchpoint instantly recognisable, relatable, and trust-inducing.
GauNeeti’s identity was rich in values but scattered across formats. Our challenge was to structure the chaos without dulling the brand’s charm. Every piece had to stay rooted in authenticity while appealing to a modern, design-sensitive audience.
We began by defining the brand’s core voice – equal parts warmth, wisdom, and wit. The brand mascot was imagined as a friendly, wise, farm-born character that could act as a storyteller across packaging and promotions. We built a vibrant merchandise suite that doubled as conversation starters. From social media stickers to product inserts, farmer stories to festival-ready packaging – every single collateral was a stitch in the larger GauNeeti fabric. With consistency at the core and creativity in the detail, we helped GauNeeti evolve from a dairy brand to a living, breathing identity customers remember and trust.
Narola Machines is a manufacturing company that provides high-end laser technology-based machinery for diamond processing and other industrial applications. Today, it is a leading supplier of custom-designed, fully integrated machinery. Its unique way of working, modern and innovative production facilities, top-class materials, and in-house R&D have helped it to deliver high quality results.
Webbell Solutions Pvt Ltd provides holistic cloud storage solutions, making your documents and files as secure as KFC’s secret recipe. Using automated workflow, centralised library, media assets and one-tap share, the software is a boon for accounting industry, KPO firms, Startups and MSMEs. The client was looking for a website that could brilliantly highlight their software excellence and security, among other things.
At Granth, attention to detail is ingrained in our DNA. Collaborating with Phi Designs, known for their outstanding work with Zomato, American Express, and Schneider, we aimed to surpass our own thorough standards. Their reputation for excellence demanded a website that truly reflects their exceptional design prowess.
Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.
August 2021 was the day it arrived. It was just a regular weekday. The office was buzzing with work. The box came in… Aur humne box ko chaaro taraf se gher liya like the kids on Diwali opening gifts. Carefully, we pulled it out. There it was. THE MARSHALL. The moment we plugged it in [...]
Introduction Memes. Do they need an introduction? One click on any social media app and you’re flooded with an endless barrage of them. Movies, TV shows, politicians, cricketers, movie stars – everyone is meme-worthy. And on days when the workload becomes hefty, a couple of minutes spent scrolling (that soon turn into hours) provide you [...]
‘Adolf Hitler surrenders to the Allies in-person, striking footage that led to the end of World War 2.’ Sounds a little weird? Obviously, nothing like that happened. The Nazi leader had committed suicide, he never surrendered. But what if there’s footage that’s so believable that it seems as if he did? After all, we need [...]
Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!
Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.
Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.
Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!
Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.
I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work
We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.
We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.
