We Branded a Dream with a Beating Heart.

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THE PROJECT

GauNeeti is not your typical dairy startup. It’s a mission-driven, engineer-built social enterprise born out of a self-to-society awakening. Founded in 2017 by Charmy and Shreekant, an engineer couple who swapped cushy jobs for cow sheds, GauNeeti started with just 4 Gir cows and a single goal – to bring real, healthy, A2 dairy to conscious families.

Fast forward to today, they’ve built a tribe of 150+ cows, 25+ cow-based products, a diverse team, and a loyal customer base across India, UAE, and the West. What they needed next was not just design – they needed a soulful, strategic, and scalable brand language that could wear many hats. From pouches to posters, stickers to storefronts, they wanted every piece to echo their values.

Granth stepped in to translate their grassroots energy into a polished brand experience. We crafted a cohesive brand guideline, designed quirky yet meaningful merchandise, brought in a charming brand mascot, and built over 100+ customer-facing collaterals tailored for D2C success. GauNeeti had the heart – we gave it the visual voice to match.

Industry

Organic Dairy

Year

2025

Services Offered

  • Brand Guidelines & Visual Identity
  • Brand Mascot Design
  • Packaging Design
  • D2C Collateral Development
  • Merchandise
  • Customer Experience Content Strategy
01

Objectives

As a fast-growing D2C brand rooted in Indian values, GauNeeti needed more than just design; it needed a distinct personality – playful, premium, and pure. Our goal was to make every brand touchpoint instantly recognisable, relatable, and trust-inducing.

  • Create detailed guidelines that ensure uniformity across print, digital, and packaging mediums.
  • Design a mascot and merchandise that resonates emotionally with conscious consumers and families.
  • Develop 100+ creative, informative, and engaging collaterals to support all points of the buyer journey.
02

Challenges

GauNeeti’s identity was rich in values but scattered across formats. Our challenge was to structure the chaos without dulling the brand’s charm. Every piece had to stay rooted in authenticity while appealing to a modern, design-sensitive audience.

  • Creating a design language that reflects GauNeeti’s Indian ethos while staying D2C sleek and scalable.
  • Designing 100+ unique collaterals that don’t feel repetitive, rushed, or off-brand.
  • Crafting a brand mascot that isn’t just cute, but embodies the brand’s spirit, values, and backstory.
03

Solutions

We began by defining the brand’s core voice – equal parts warmth, wisdom, and wit. The brand mascot was imagined as a friendly, wise, farm-born character that could act as a storyteller across packaging and promotions. We built a vibrant merchandise suite that doubled as conversation starters. From social media stickers to product inserts, farmer stories to festival-ready packaging – every single collateral was a stitch in the larger GauNeeti fabric. With consistency at the core and creativity in the detail, we helped GauNeeti evolve from a dairy brand to a living, breathing identity customers remember and trust.

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Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

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Didier Bonny

CEO - Innoptim Group | Switzerland
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Director - Rasna International | India
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CEO - Twinr | Canada
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Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

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Dhiren Rana

Director - Romaunt Roses | Kenya
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I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

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Jitesh Donga

Community Manager - Pratilipi | India
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We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

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Co-founder - Onlinetoken | USA
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We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

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CEO - Plutomen | India
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