GauNeeti is not your typical dairy startup. It’s a mission-driven, engineer-built social enterprise born out of a self-to-society awakening. Founded in 2017 by Charmy and Shreekant, an engineer couple who swapped cushy jobs for cow sheds, GauNeeti started with just 4 Gir cows and a single goal – to bring real, healthy, A2 dairy to conscious families.
Fast forward to today, they’ve built a tribe of 150+ cows, 25+ cow-based products, a diverse team, and a loyal customer base across India, UAE, and the West. What they needed next was not just design – they needed a soulful, strategic, and scalable brand language that could wear many hats. From pouches to posters, stickers to storefronts, they wanted every piece to echo their values.
Granth stepped in to translate their grassroots energy into a polished brand experience. We crafted a cohesive brand guideline, designed quirky yet meaningful merchandise, brought in a charming brand mascot, and built over 100+ customer-facing collaterals tailored for D2C success. GauNeeti had the heart – we gave it the visual voice to match.
Organic Dairy
2025
As a fast-growing D2C brand rooted in Indian values, GauNeeti needed more than just design; it needed a distinct personality – playful, premium, and pure. Our goal was to make every brand touchpoint instantly recognisable, relatable, and trust-inducing.
GauNeeti’s identity was rich in values but scattered across formats. Our challenge was to structure the chaos without dulling the brand’s charm. Every piece had to stay rooted in authenticity while appealing to a modern, design-sensitive audience.
We began by defining the brand’s core voice – equal parts warmth, wisdom, and wit. The brand mascot was imagined as a friendly, wise, farm-born character that could act as a storyteller across packaging and promotions. We built a vibrant merchandise suite that doubled as conversation starters. From social media stickers to product inserts, farmer stories to festival-ready packaging – every single collateral was a stitch in the larger GauNeeti fabric. With consistency at the core and creativity in the detail, we helped GauNeeti evolve from a dairy brand to a living, breathing identity customers remember and trust.
Ecubix is founded specifically to serve the global process sector. Our company, which is made up of a strong family of skilled craftsmen, has been working with some of the biggest businesses in the world to develop custom solutions that not only cut operational expenses but also synchronize intricate multi-party workflows and lessen risk.
When people search for trusted builders in Gujarat or top residential projects in Ahmedabad, Shivalik is the name that stands in front. It is known for luxury flats in Ahmedabad and premium commercial property. Shivalik Developers are also making a mark with their green building projects. Shivalik combines modern design with eco-friendly living. With our focus on B2B Marketing in Real Estate, we helped in enhancing customer engagement, building strong channel partner referral systems and creating easy-to-understand communications. This connected Shivalik with buyers and brokers.
SkillDrill, a leading company specializing in talent identification and recruitment. SkillDrill boasts a global team of freelance experts with diverse specializations, including both technical and soft skills assessments. Our engagement with SkillDrill encompassed a comprehensive range of activities, including content creation, design, marketing initiatives, and development efforts. Together, we forged a successful partnership aimed at achieving their goals and enhancing their brand presence in the talent sourcing industry.
Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.
People do not have time. People do not pay attention. People do not have patience. The brands that are winning right now are the ones talking less. But they are saying more. Yes. This is what Micro-Content is. Micro-Content is where 3 seconds or 5 words or one bold visual can speak louder than a [...]
You are the AdMan of India. You often claimed that you were “born in a creative factory” Maybe true. But more than that, what you built became a whole creative nation. From dusty pitches in Rajasthan to the buzzing halls of your agency. You played every game in sport or in strategy the same way. [...]
Did you know? Your audience is already creating content. Are you using it wisely? You know that moment when you are casually browsing and skip past a shiny ad without a second thought? And then suddenly pause because someone just shared a real story about that same product? That is the power of genuine user [...]
Your brand is talking but the question is, who’s listening? They say, “People don’t buy products. They buy stories, feelings and identities.” This saying could not be truer. Think: you’re walking down a busy street. Coffee in one hand, checking your to-do list as you go. And you pass by two new cafés. One has [...]