GauNeeti is not your typical dairy startup. It’s a mission-driven, engineer-built social enterprise born out of a self-to-society awakening. Founded in 2017 by Charmy and Shreekant, an engineer couple who swapped cushy jobs for cow sheds, GauNeeti started with just 4 Gir cows and a single goal – to bring real, healthy, A2 dairy to conscious families.
Fast forward to today, they’ve built a tribe of 150+ cows, 25+ cow-based products, a diverse team, and a loyal customer base across India, UAE, and the West. What they needed next was not just design – they needed a soulful, strategic, and scalable brand language that could wear many hats. From pouches to posters, stickers to storefronts, they wanted every piece to echo their values.
Granth stepped in to translate their grassroots energy into a polished brand experience. We crafted a cohesive brand guideline, designed quirky yet meaningful merchandise, brought in a charming brand mascot, and built over 100+ customer-facing collaterals tailored for D2C success. GauNeeti had the heart – we gave it the visual voice to match.
Organic Dairy
2025
As a fast-growing D2C brand rooted in Indian values, GauNeeti needed more than just design; it needed a distinct personality – playful, premium, and pure. Our goal was to make every brand touchpoint instantly recognisable, relatable, and trust-inducing.
GauNeeti’s identity was rich in values but scattered across formats. Our challenge was to structure the chaos without dulling the brand’s charm. Every piece had to stay rooted in authenticity while appealing to a modern, design-sensitive audience.
We began by defining the brand’s core voice – equal parts warmth, wisdom, and wit. The brand mascot was imagined as a friendly, wise, farm-born character that could act as a storyteller across packaging and promotions. We built a vibrant merchandise suite that doubled as conversation starters. From social media stickers to product inserts, farmer stories to festival-ready packaging – every single collateral was a stitch in the larger GauNeeti fabric. With consistency at the core and creativity in the detail, we helped GauNeeti evolve from a dairy brand to a living, breathing identity customers remember and trust.
PIXON Green Energy has made remarkable strides in the renewable energy sector, establishing one of India’s most sophisticated solar manufacturing facilities in Padadhari, Gujarat. This extensive project involved the creation of a fully automated, AI-powered production line spanning 65,000 m², with the capacity to deliver 1 GW annually in both solar modules and encapsulant films. With a recent expansion of 800 MW, PIXON is now approaching 2 GW in total capacity, positioning itself as a key player in India’s solar manufacturing industry. The facility specializes in high-efficiency Mono PERC, N-Type TOPCon, and HJT modules, catering to residential, commercial, and utility scale projects. By integrating module and encapsulant production under one roof, PIXON has achieved a vertically integrated system that reduces reliance on imports, guarantees unmatched quality, and contributes significantly to India’s clean energy objectives.
Granth partnered with PIXON to redefine their brand identity. We refined the logo, redesigned the website, and developed a comprehensive set of brand guidelines to bring clarity and consistency. Our work extended to crafting a compelling company profile, designing impactful brochures, and elevating their social media presence, ensuring that PIXON’s visual identity accurately reflects the scale of their operations and their forward-thinking vision.
Vikram Thermo is a well-established pharmaceutical company based in Ahmedabad, India. With over 38 years of experience in the industry, the company has established a reputation for precision and quality in the development and manufacturing of pharma polymers. Their focus is on contributing to the cost-effective and long-term preservation of human lives, which they achieve through their commitment to safety, reliability, and sustainability.
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