Plutomen Case Study
Building the Brand Behind Plutomen’s Product Evolution
As Plutomen evolved from an AR/VR services company into a product and solution-led technology business, Granth built the brand, product communication and digital presence to match.
Orbit 01: The Beginning
Plutomen’s Next Orbit was Product-Led
Plutomen had built its expertise through AR/VR services and custom technology solutions. As the business moved toward products and platforms, it needed a brand that could communicate more than what it could build for clients.
The shift was from projects to products, services to solutions and expertise to a scalable product proposition.
Granth worked alongside that evolution, shaping the brand, communication and digital presence for the Plutomen that was emerging.
Orbit 02: The Shift
The Business found its Product Direction
Plutomen’s journey moved from AR/VR services to industrial enterprise solutions and then toward a product-led connected-worker platform. As the offering expanded, the brand needed to explain a much bigger proposition without losing the technology expertise it was built on.
Nov 2016
Plutomen founded as an AR/VR services company
Jun 2019
Expanded its offerings to industrial enterprises
Feb 2020
Beta launched its first hero product, Plutomen Connect
Jul 2021
Transitioned to a product & solution-led company
Feb 2022
Defined the foundation of its AR platform for industrial enterprises
Sep 2023
Officially launched Plutomen Workflow
Today, Plutomen brings Connect, Workflow and Spatial together as one connected-worker platform.
Orbit 03: Logo
A New Mark for a New Plutomen
Distinctive
A recognizable mark built to stand apart in a technical category.
Scalable
Designed to work across digital, print, events and product applications.
Flexible
Strong enough to sit across corporate and product communication.
Future-Ready
Built to support Plutomen as its business and product ecosystem evolved.
Orbit 04: Brand Guideline
Giving the New Plutomen a Clear Identity
As Plutomen’s business evolved, its identity needed to work across corporate communication, products, digital platforms and events.
We established the visual foundation through the logo, brand guidelines, typography, color system and core brand elements by creating consistency across everything that followed.
Orbit 05: The Narrative
A Clear Story for Clients and Investors
As Plutomen grew, its story had to work across clients, investors and enterprise partners.
We created the company profile and investor deck to communicate the business, vision and product direction with the same clarity as the technology itself.
Orbit 06: The Product Family
One Platform. Three Connected Platforms.
Connect
AR-powered remote visual assistance
Workflow
Digital work instructions & guided procedures
Spatial
Spatial computing & immersive training
Orbit 07: Website
A Digital Orbit for the New Plutomen
As Plutomen moved toward a product-led model, its website had to explain more than its services. We brought together the company story, connected-worker platform, products, solutions and technology into one clearer digital experience.
Explore the Platform
Orbit 08: Mascot
A Character for the Connected Worker
As Plutomen became more product-led, we created a mascot that could make the technology brand more approachable and recognisable.
Built around the idea of the connected worker, the mascot gave Plutomen a flexible visual character for its products, communication and brand experiences.
Orbit 09: Collaterals
Making Every Piece Part of the Plutomen Story
From brochures and flyers to presentations and sales materials, we carried the Plutomen identity into the everyday communication the business used to explain its technology and products. The post was consistency whether the audience was Plutomen on a screen, in a meeting or on an event.
Orbit 10: Content & SEO
Building Visibility around the New Plutomen
As Plutomen moved toward products, we built content around the questions its audience was already searching for. That is connecting AR/XR expertise, connected-worker technology and frontline operations with the products Plutomen was building.
7 Content Pillars
- 01Connected Workers
- 02Augmented Reality
- 03Digital Workflows
- 04Remote Assistance
- 05Industrial Automation
- 06Frontline Operations
- 07Spatial Computing
A Social Presence for Plutomen
Plutomen had a lot to communicate from AR and connected-worker technology to products, use cases and industry applications. We turned that complexity into a consistent social presence through educational content, product communication, industry stories and brand-led visuals by keeping Plutomen recognisable across every post.
Orbit 11: Events & Exhibitions
Taking Plutomen from Screen to Show Floor
At exhibitions, Plutomen had only seconds to explain complex XR technology. We branded the booth and product story into bold design, event communication, brochures and interactive experiences that helped visitors understand what Plutomen could do.
Orbit 12: The New Plutomen
One Brand built for a Bigger Business
Plutomen had moved from an AR/VR services company toward a connected-worker platform with products, solutions and a growing digital ecosystem. Granth helped bring that evolution into one consistent brand and communication system.
Before
AR/VR Services — custom technology expertise
After
Platform, Products & Solutions — a clearer connected-worker proposition
Positioning
A clearer identity for the evolving business.
Product Clarity
A portfolio that is easier to understand.
Brand Consistency
One system across corporate and product work.
Scalability
A foundation built for products to grow.
Credibility
A stronger presence with enterprise audiences.
Visibility
Content that built presence in new categories.
A Signal From Uplers
The Best Signal Comes From the People You Worked With
The Granth team was on its toes, and the team leads at Uplers are happy. Among the two projects, one was completed in a single go without any changes. This is truly commendable. I’m planning to share sizeable projects with the team going forward. Let’s execute bigger and better this year.
Krunal BakaraniyaAssociate Director, Uplers
When the business finds a new orbit, the brand has to move with it.
