• Client Plutomen
  • Industry Enterprise Technology / XR / Connected Worker Platform
  • Engagement 2019*
  • Scope Brand Evolution & Product Communication

Plutomen Case Study

Building the Brand Behind Plutomen’s Product Evolution

As Plutomen evolved from an AR/VR services company into a product and solution-led technology business, Granth built the brand, product communication and digital presence to match.

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The Plutomen elephant handing the Plutomen mark to an engineer in an AR headset

Orbit 01: The Beginning

Plutomen’s Next Orbit was Product-Led

Plutomen had built its expertise through AR/VR services and custom technology solutions. As the business moved toward products and platforms, it needed a brand that could communicate more than what it could build for clients.

The shift was from projects to products, services to solutions and expertise to a scalable product proposition.

Granth worked alongside that evolution, shaping the brand, communication and digital presence for the Plutomen that was emerging.

Orbit 02: The Shift

The Business found its Product Direction

Plutomen’s journey moved from AR/VR services to industrial enterprise solutions and then toward a product-led connected-worker platform. As the offering expanded, the brand needed to explain a much bigger proposition without losing the technology expertise it was built on.

  • NOV 2016

    Plutomen founded as an AR/VR services company

  • JUN 2019

    Expanded its offerings to industrial enterprises

  • FEB 2020

    Beta launched its first hero product, Plutomen Connect

  • JUL 2021

    Transitioned to a product & solution-led company

  • FEB 2022

    Defined the foundation of its AR platform for industrial enterprises

  • SEP 2023

    Officially launched Plutomen Workflow

Today, Plutomen brings Connect, Workflow and Spatial together as one connected-worker platform.

Orbit 04: Brand Guideline

Giving the New Plutomen a Clear Identity

As Plutomen’s business evolved, its identity needed to work across corporate communication, products, digital platforms and events.

We established the visual foundation through the logo, brand guidelines, typography, color system and core brand elements by creating consistency across everything that followed.

Orbit 05: The Narrative

A Clear Story for Clients and Investors

As Plutomen grew, its story had to work across clients, investors and enterprise partners.

We created the company profile and investor deck to communicate the business, vision and product direction with the same clarity as the technology itself.

  • Company Profile
  • Investor Deck

Orbit 06: The Product Family

One Platform. Three Connected Platforms.

Plutomen’s Connected Worker Platform

  • Connect

    AR-powered remote visual assistance

  • Workflow

    Digital work instructions & guided procedures

  • Spatial

    Spatial computing & immersive training

Plutomen brought remote assistance, guided workflows and spatial computing into one connected-worker ecosystem by giving the brand a clear architecture for its growing product portfolio.

Orbit 07: Website

A Digital Orbit for the New Plutomen

As Plutomen moved toward a product-led model, its website had to explain more than its services. We brought together the company story, connected-worker platform, products, solutions and technology into one clearer digital experience.

The Plutomen mascot in a flight suit and AR headset

Orbit 08: Mascot

A Character for the Connected Worker

As Plutomen became more product-led, we created a mascot that could make the technology brand more approachable and recognizable.

Built around the idea of the connected worker, the mascot gave Plutomen a flexible visual character for its products, communication and brand experiences.

Orbit 09: Collaterals

Making Every Piece Part of the Plutomen Story

From brochures and flyers to presentations and sales materials, we carried the Plutomen identity into everyday communication used to explain its technology and products.

The goal was consistency whether the audience met Plutomen on a screen, in a meeting or at an event.

business card
standee
brochure
standee
business card
standee

Orbit 10: Content & SEO

Building Visibility around the New Plutomen

As Plutomen moved toward products, we built content around the questions its audience was already searching for. That is connecting AR/XR expertise, connected-worker technology and frontline operations with the products Plutomen was building.

7 Content Pillars

  • 01Connected Workers
  • 02Augmented Reality
  • 03Digital Workflows
  • 04Remote Assistance
  • 05Industrial Automation
  • 06Frontline Operations
  • 07Spatial Computing

A Social Presence for Plutomen

Plutomen had a lot to communicate from AR and connected-worker technology to products, use cases and industry applications.

We turned that complexity into a consistent social presence through educational content, product communication, industry stories and brand-led visuals by keeping Plutomen recognizable across every post.

Plutomen blog post - are you overproducing without realizing it?
Plutomen post - what's really slowing down your operations?
Plutomen mascot post - a five-minute fix that cost five hours of downtime
Plutomen at MeitY Startup Hub - TIDE 2.0 Pravartan
Plutomen post - how AI + XR are transforming frontline operations
Plutomen Instagram feed shown on a phone

Orbit 11: Events & Exhibitions

Taking Plutomen from Screen to Show Floor

At exhibitions, Plutomen had only seconds to explain complex XR technology. We translated the brand and product story into stall design, event communication, brochures and interactive experiences that helped visitors understand what Plutomen could do.

Plutomen on stage at TIDE 2.0 Pravartan
The Plutomen team at the TIDE 2.0 MeitY Startup Hub
The Plutomen team at TIDE 2.0 Pravartan
Plutomen at an exhibition

Orbit 12: The New Plutomen

One Brand built for a Bigger Business

Plutomen had moved from an AR/VR services company toward a connected-worker platform with products, solutions and a growing digital ecosystem. Granth helped bring that evolution into one consistent brand and communication system.

  • Before

    AR/VR Services
    Custom technology expertise

  • After

    Platform, Products & Solutions
    A clearer connected-worker proposition

  • Positioning

    A clearer identity for the evolving business.

  • Product Clarity

    A portfolio that is easier to understand.

  • Brand Consistency

    One system across corporate and product work.

  • Scalability

    A foundation built for products to grow.

  • Credibility

    A stronger presence with enterprise audiences.

  • Visibility

    Content that built presence in new categories.

A Signal From Uplers

The Best Signal Comes From the People You Worked With

The Granth team was on its toes, and the team leads at Uplers are happy. Among the two projects, one was completed in a single go without any changes. This is truly commendable. I’m planning to share sizeable projects with the team going forward. Let’s execute bigger and better this year.

Krunal BakaraniyaAssociate Director, Uplers

When the business finds a new orbit, the brand has to move with it.

What’s Your Next Orbit?

We’ll help you build the brand around it.

Talk to Granth
Plutomen elephant mascot giving a thumbs-up, holding a Plutomen laptop

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