GauNeeti is not your typical dairy startup. It’s a mission-driven, engineer-built social enterprise born out of a self-to-society awakening. Founded in 2017 by Charmy and Shreekant, an engineer couple who swapped cushy jobs for cow sheds, GauNeeti started with just 4 Gir cows and a single goal – to bring real, healthy, A2 dairy to conscious families.
Fast forward to today, they’ve built a tribe of 150+ cows, 25+ cow-based products, a diverse team, and a loyal customer base across India, UAE, and the West. What they needed next was not just design – they needed a soulful, strategic, and scalable brand language that could wear many hats. From pouches to posters, stickers to storefronts, they wanted every piece to echo their values.
Granth stepped in to translate their grassroots energy into a polished brand experience. We crafted a cohesive brand guideline, designed quirky yet meaningful merchandise, brought in a charming brand mascot, and built over 100+ customer-facing collaterals tailored for D2C success. GauNeeti had the heart – we gave it the visual voice to match.
Organic Dairy
2025
As a fast-growing D2C brand rooted in Indian values, GauNeeti needed more than just design; it needed a distinct personality – playful, premium, and pure. Our goal was to make every brand touchpoint instantly recognisable, relatable, and trust-inducing.
GauNeeti’s identity was rich in values but scattered across formats. Our challenge was to structure the chaos without dulling the brand’s charm. Every piece had to stay rooted in authenticity while appealing to a modern, design-sensitive audience.
We began by defining the brand’s core voice – equal parts warmth, wisdom, and wit. The brand mascot was imagined as a friendly, wise, farm-born character that could act as a storyteller across packaging and promotions. We built a vibrant merchandise suite that doubled as conversation starters. From social media stickers to product inserts, farmer stories to festival-ready packaging – every single collateral was a stitch in the larger GauNeeti fabric. With consistency at the core and creativity in the detail, we helped GauNeeti evolve from a dairy brand to a living, breathing identity customers remember and trust.
The Adani Skill Development Centre’s ideology, SAKSHAM, aims to empower young people in India to reach their aspirations by providing them with professional training. SAKSHAM operates without limitations and is dedicated to bringing top-notch skill development training to India through collaborations with various corporations and organizations.
When people search for trusted builders in Gujarat or top residential projects in Ahmedabad, Shivalik is the name that stands in front. It is known for luxury flats in Ahmedabad and premium commercial property. Shivalik Developers are also making a mark with their green building projects. Shivalik combines modern design with eco-friendly living. With our focus on B2B Marketing in Real Estate, we helped in enhancing customer engagement, building strong channel partner referral systems and creating easy-to-understand communications. This connected Shivalik with buyers and brokers.
Introducing Plutomen, our client for branding, rebranding, and marketing solutions from our very beginning. We have consistently delivered promotional campaigns, investor pitches, creative social media strategies, communication collaterals, and strategic guidance to enhance their frontline operations platform. This platform boosts worker productivity through ‘on-the-job knowledge’ transfer with remote assistance.
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