• Client Rasna
  • Industry FMCG / Food & Beverage
  • Engagement 2.5 Years
  • Scope Brand Extension

Rasna Case Study

Packaging a brand that Millions already Loved

Granth partnered with Rasna across packaging systems, private-label adaptations and exhibition experiences to maintain consistency, visibility and scalability across products, markets and touchpoints.

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Association

2.5

Years

Packaging

100+

Executions

Exhibitions

02

Global food festivals

Edition 01: Brief

Where the Work Began

Rasna logo

World's largest soft-drink concentrate manufacturer

Rasna brand extension visual

Millions grew up with Rasna. Few ever think about what it takes to keep a brand familiar.

For a brand present across generations, consistency becomes just as important as creativity. Every new execution carries the responsibility of feeling instantly recognizable.

As products, formats and market requirements grow, the challenge is ensuring the brand remains familiar while continuing to move forward.

Partnership Highlights

  • Packaging Design
  • Private-Label Packaging
  • Exhibition Stall Design
  • Merchandise Design
  • Product Catalogues
  • Collaterals

Edition 02: Objectives

The Thinking behind keeping Rasna Recognizable

01

Brand Consistency

Maintain visual familiarity across products, formats and evolving packaging requirements.

02

Shelf Visibility

Create packaging systems that remain noticeable and recognizable in retail environments.

03

Market Adaptability

Support changing product requirements without compromising brand identity.

04

Experience Alignment

Ensure exhibitions, merchandise and communication assets reflected one cohesive brand presence.

Edition 03: Challenges

The Challenges behind staying Consistent

  • 01Maintaining consistency across 100+ packaging executions and formats
  • 02Adapting designs across diverse private-label packaging requirements
  • 03Preserving familiarity while supporting evolving product portfolios
  • 04Ensuring visibility across highly competitive retail environments
  • 05Aligning exhibitions, merchandise and packaging under one identity

Edition 04: Packaging Design

100+ Packs.
One Familiar Brand.

Across product launches, adaptations and private-label requirements, every packaging execution was designed to maintain familiarity while responding to evolving business and market needs.

Edition 05: Exhibition Stall Design

Creating Presence beyond Packaging

  • Indus Food Festival | Delhi
  • Gulfood Festival | Dubai

New Delhi · India

Indus Food Festival

Thousands of products compete for attention at Indus Food every year. Rasna's presence was designed to rise above the noise by creating a space that encouraged conversations, strengthened visibility and showcased the brand beyond its packaging.

Dubai

Gulfood Festival

As one of the world's largest food and beverage exhibitions, Gulfood brings together brands, buyers and distributors from across the globe. The focus was creating a presence that felt unmistakably Rasna while connecting with an international audience.

Magazine
Flyer
Visiting card
EVENT STALL
STANDEE
BOOTH
EXHIBITION STALL
CAIRO EXHIBITION STALL

Edition 06: Product Catalogue

A Better Way to Present Products

A structured catalogue system that brought products, categories and information together in a format built for easier explanation and presentation.

Brochure
Poster
Cover Page Design
Catalogue

Edition 07: Outcomes

What 2.5 Years Built

Packaging

Multiple Categories

Execution across products and packaging formats.

Adaptation

Private-Label Ready

Packaging adapted for market and business requirements.

Presence

India & UAE

Brand presence across key industry exhibitions.

Consistency

One Identity

Maintained across packaging and brand assets.

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What's on your Shelf?

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CONTENT, CONTEXT, CONNECT.

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