When you’re working with a brand like Royale Touche – one of India’s most luxurious and design-forward laminate makers – you aren’t just creating content, you’re crafting a visual experience. Known for pushing boundaries with 600+ designs, 40+ realistic textures, and a new design every 4 days, Royale Touche isn’t just a product – it’s a style statement.
Granth Creations was brought on board for what may sound simple – social media concepts and design. But here’s the real picture: multiple top-tier agencies were already in play, each pitching ideas. Ours didn’t just need to stand out – they had to pass through layers of design scrutiny, brand clarity, and execution excellence.
We took this as a challenge to rise above the noise. Our ideas weren’t just creative – they were concept-first, campaign-ready, and manufacturing-aligned. Each design wasn’t just beautiful; it was sellable, scalable, and in sync with Royale Touche’s luxury DNA. From pitch to pixel-perfect execution, Granth delivered ideas that didn’t just win approval – they made it to the grid.
Interior & Architect
2025
With big brands come bigger expectations. Our goal with Royale Touche was to push the boundaries of B2C content, match the premium tone, and carve a distinct edge even in a multi-agency setup.
This wasn’t a standard project – it was an arena. With multiple creative agencies in the ring, the challenge wasn’t just idea generation – it was idea validation, brand alignment, and flawless execution, every time.
We approached this with the mindset of a design-led strategist – not just designers. Every idea was rooted in product insights and customer aesthetics. We presented concepts with mockups, narratives, and moodboards, leaving no room for confusion. Once approved, our team ensured flawless execution with painstaking detail to dimension, layout, texture simulation, and typography. Our creatives reflected not just the luxury of laminates, but the precision Royale Touche stands for – and our ability to deliver not just creativity, but consistency, in a crowded space.
At Granth, attention to detail is ingrained in our DNA. Collaborating with Phi Designs, known for their outstanding work with Zomato, American Express, and Schneider, we aimed to surpass our own thorough standards. Their reputation for excellence demanded a website that truly reflects their exceptional design prowess.
Carrying an experience of around a decade, Shades and Shapes has commendably established its reputation as an unmatched team of designers, draftsmen,and 3D Renderers. Dedicated to adding life to every corner of their client’s home and work-spaces, S&S approached us for a comprehensive digital marketing strategy and execution.
Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.
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