In a World of Designs, We Made Our Concepts Stick.

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THE PROJECT

When you’re working with a brand like Royale Touche – one of India’s most luxurious and design-forward laminate makers – you aren’t just creating content, you’re crafting a visual experience. Known for pushing boundaries with 600+ designs, 40+ realistic textures, and a new design every 4 days, Royale Touche isn’t just a product – it’s a style statement.

Granth Creations was brought on board for what may sound simple – social media concepts and design. But here’s the real picture: multiple top-tier agencies were already in play, each pitching ideas. Ours didn’t just need to stand out – they had to pass through layers of design scrutiny, brand clarity, and execution excellence.

We took this as a challenge to rise above the noise. Our ideas weren’t just creative – they were concept-first, campaign-ready, and manufacturing-aligned. Each design wasn’t just beautiful; it was sellable, scalable, and in sync with Royale Touche’s luxury DNA. From pitch to pixel-perfect execution, Granth delivered ideas that didn’t just win approval – they made it to the grid.

Industry

Interior & Architect

Year

2025

Services Offered

  • Social Media Content Strategy
  • Conceptual Design Development
  • Premium Product Storytelling
01

Objectives

With big brands come bigger expectations. Our goal with Royale Touche was to push the boundaries of B2C content, match the premium tone, and carve a distinct edge even in a multi-agency setup.

  • Develop high-clarity, high-design concepts that reflect the brand’s luxurious feel and bold voice.
  • Ensure designs move seamlessly from idea to delivery, despite complex approvals.
  • Create content tailored to digital behavior while maintaining the offline elegance of Royale Touche products.
02

Challenges

This wasn’t a standard project – it was an arena. With multiple creative agencies in the ring, the challenge wasn’t just idea generation – it was idea validation, brand alignment, and flawless execution, every time.

  • Gaining client buy-in when several agencies were pitching for the same brief.
  • Making sure every creative matched the exacting visual language Royale Touche demands.
  • Taking ownership of design delivery from approved idea to final post, with zero compromise on finesse.
03

Solutions

We approached this with the mindset of a design-led strategist – not just designers. Every idea was rooted in product insights and customer aesthetics. We presented concepts with mockups, narratives, and moodboards, leaving no room for confusion. Once approved, our team ensured flawless execution with painstaking detail to dimension, layout, texture simulation, and typography. Our creatives reflected not just the luxury of laminates, but the precision Royale Touche stands for – and our ability to deliver not just creativity, but consistency, in a crowded space.

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Setting sail to making a difference

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Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

Didier Bonny

Didier Bonny

CEO - Innoptim Group | Switzerland
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Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.

Raj Pinjani

Raj Pinjani

Director - Rasna International | India
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Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.

Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
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Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

Gaurav Parvadia

Gaurav Parvadia

CEO - Twinr | Canada
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Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

Dhiren Rana

Dhiren Rana

Director - Romaunt Roses | Kenya
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I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

Jitesh Donga

Jitesh Donga

Community Manager - Pratilipi | India
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We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

Haresh Ghoghari

Haresh Ghoghari

Co-founder - Onlinetoken | USA
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We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

Keyur Bhalavat

Keyur Bhalavat

CEO - Plutomen | India
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Portfolio 2025