Food
2024
During the lockdown, many people started searching for pure groundnut oil and homemade cooking oil that reminded them of food from their village. That’s when Sahaj Oil began. They used cold pressed groundnut oil made from the best G-20 peanuts. It is 100% natural cooking oil, free from chemicals and perfect for everyday use. Today, Sahaj is trusted across 80+ cities by offering healthy oil for cooking. It is available online with fast delivery. To bring Sahaj’s authentic brand story to more people, Granth stepped in as a creative partner. From traditional oil making to modern packaging design, we helped Sahaj Oil grow through viral videos, a user-friendly website, eye-catching social media content and strong local brand identity. Granth’s work made sure the message of purity, trust and taste stayed at the heart of everything, from design to digital presence. We are proud to be the marketing agency of Sahaj Oil.
We worked with Sahaj Oil’s team to tell their story through video. Starting from a small idea in Ahmedabad to making pure groundnut oil in Amreli. We shot real moments, added simple words and edited everything to show how Sahaj Oil began, what makes it special and why people love it. The video was not just about the product, it was about feelings, memories and a journey that connects to every kitchen.
We helped Sahaj Oil show up on people’s screens the same way it shows up in their homes. Our team built a social media plan that told real stories along with posting pictures. Stories of taste, trust and tradition. We turned followers into fans and helped build a strong online family that truly believed in what Sahaj stood for through honest content.
We worked hand-in-hand with the Sahaj Oil team to create a website. The website brings out the way of purity, tradition and trust. It is designed to be simple, clean and user-friendly. Like Sahaj Oil itself. Whether someone wants to know where the oil comes from or why it tastes like home, this website gives them all the answers in just a few easy clicks.
We worked closely with Sahaj Oil to shape a brand that looks as pure as it feels. Every design, every visual, every color, all created to reflect the heart of the product. The result is that the brand identity is consistent, warm and instantly recognizable.
We gave Sahaj Oil’s packaging a fresh look. Every label and design choice was made to highlight the purity inside while making it stand out. The design made sure that the outside matched the purity and quality inside.
Provided creative input and design expertise to enhance Sahaj Oil's packaging. This involved creating visually appealing labels and packaging materials that communicated the brand's story, emphasized the product's purit.
M&S has grown into one of the bigger businesses in India over the years, and its clientele is international. M&S is positioned to serve customers with a worldwide delivery approach thanks to its knowledgeable and motivated partners. Their long-lasting relationships with our clients have resulted in their continued, sometimes over 40-year, trust.
PIXON Green Energy has made remarkable strides in the renewable energy sector, establishing one of India’s most sophisticated solar manufacturing facilities in Padadhari, Gujarat. This extensive project involved the creation of a fully automated, AI-powered production line spanning 65,000 m², with the capacity to deliver 1 GW annually in both solar modules and encapsulant films. With a recent expansion of 800 MW, PIXON is now approaching 2 GW in total capacity, positioning itself as a key player in India’s solar manufacturing industry. The facility specializes in high-efficiency Mono PERC, N-Type TOPCon, and HJT modules, catering to residential, commercial, and utility scale projects. By integrating module and encapsulant production under one roof, PIXON has achieved a vertically integrated system that reduces reliance on imports, guarantees unmatched quality, and contributes significantly to India’s clean energy objectives.
Granth partnered with PIXON to redefine their brand identity. We refined the logo, redesigned the website, and developed a comprehensive set of brand guidelines to bring clarity and consistency. Our work extended to crafting a compelling company profile, designing impactful brochures, and elevating their social media presence, ensuring that PIXON’s visual identity accurately reflects the scale of their operations and their forward-thinking vision.
Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.
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