Food
2024
During the lockdown, many people started searching for pure groundnut oil and homemade cooking oil that reminded them of food from their village. That’s when Sahaj Oil began. They used cold pressed groundnut oil made from the best G-20 peanuts. It is 100% natural cooking oil, free from chemicals and perfect for everyday use. Today, Sahaj is trusted across 80+ cities by offering healthy oil for cooking. It is available online with fast delivery. To bring Sahaj’s authentic brand story to more people, Granth stepped in as a creative partner. From traditional oil making to modern packaging design, we helped Sahaj Oil grow through viral videos, a user-friendly website, eye-catching social media content and strong local brand identity. Granth’s work made sure the message of purity, trust and taste stayed at the heart of everything, from design to digital presence. We are proud to be the marketing agency of Sahaj Oil.
We worked with Sahaj Oil’s team to tell their story through video. Starting from a small idea in Ahmedabad to making pure groundnut oil in Amreli. We shot real moments, added simple words and edited everything to show how Sahaj Oil began, what makes it special and why people love it. The video was not just about the product, it was about feelings, memories and a journey that connects to every kitchen.
We helped Sahaj Oil show up on people’s screens the same way it shows up in their homes. Our team built a social media plan that told real stories along with posting pictures. Stories of taste, trust and tradition. We turned followers into fans and helped build a strong online family that truly believed in what Sahaj stood for through honest content.
We worked hand-in-hand with the Sahaj Oil team to create a website. The website brings out the way of purity, tradition and trust. It is designed to be simple, clean and user-friendly. Like Sahaj Oil itself. Whether someone wants to know where the oil comes from or why it tastes like home, this website gives them all the answers in just a few easy clicks.
We worked closely with Sahaj Oil to shape a brand that looks as pure as it feels. Every design, every visual, every color, all created to reflect the heart of the product. The result is that the brand identity is consistent, warm and instantly recognizable.
We gave Sahaj Oil’s packaging a fresh look. Every label and design choice was made to highlight the purity inside while making it stand out. The design made sure that the outside matched the purity and quality inside.
Provided creative input and design expertise to enhance Sahaj Oil's packaging. This involved creating visually appealing labels and packaging materials that communicated the brand's story, emphasized the product's purit.
Working closely with Wholesale, a pioneering concept in food agri-tech, we built their brand from the ground up. From logo design and website development to brochures, merchandise, and a user-friendly mobile app interface, our goal was a cohesive brand identity. Through collaboration, we ensured every aspect resonated with innovation, positioning Wholesally for success in the agri-tech industry with a strong, unified presence.
Introducing Plutomen, our client for branding, rebranding, and marketing solutions from our very beginning. We have consistently delivered promotional campaigns, investor pitches, creative social media strategies, communication collaterals, and strategic guidance to enhance their frontline operations platform. This platform boosts worker productivity through ‘on-the-job knowledge’ transfer with remote assistance.
At Granth, attention to detail is ingrained in our DNA. Collaborating with Phi Designs, known for their outstanding work with Zomato, American Express, and Schneider, we aimed to surpass our own thorough standards. Their reputation for excellence demanded a website that truly reflects their exceptional design prowess.
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