- Client Sparrk
- Industry Game Zone / Entertainment
- Engagement 2024*
- Scope 360° Brand Experience
sparrk CASE STUDY
Unlocking Every Level of Sparrk
A 360° partnership across branding, digital, content, technology and experiences that helped shape the world of Sparrk.
The First MoveLevel 0 - The Origin
Before the Games Began
Before Sparrk welcomed its first player, a small conversation inside a container became the beginning of everything that followed.
Loading Sparrk... (in 4 moves)
A simple requirement came in to announce that something exciting was on its way.
An idea, a vision and a meeting inside a container started shaping what Sparrk could become.
The game paused for a while, but the vision behind Sparrk never disappeared.
When the journey resumed, it came back bigger, unlocking a complete entertainment experience.
Where Sparrk First Sparked
It started with a simple call from Abhishek Patel.
The requirement was small - a teaserthat could tell people something exciting was coming.But when Kandarp reached for the first meeting, the idea was still finding its shape.No grand office. No completed destination. Just a conversation inside a container and a vision waiting to be built.
At that moment, nobody knew how big Sparrk would become. It was just the first move of a much larger game. A game that would pause, restart and eventually unlock levels far beyond what anyone imagined on day one.
Pause Phase
An Unexpected Intermission
Sometimes the biggest experiences need a pause before they come back bigger than imagined.
Every story does not move in a straight line.
After the first conversations and early teasers, the journey took an unexpected pause. The ideas were there. The excitement was there. Sparrk was still waiting for the right moment to come alive.
And when that moment arrived, everything moved differently. The same vision returned with bigger plans, stronger energy and a whole new world of experiences waiting to be unlocked.
The Sparrk Quest
One Vision. Multiple Levels. Endless Experiences.
01
The First Sparrk
Identity Unlocked
02
Avatar Mode
Mascots Activated
03
The Online Arena
Digital Access Granted
04
The Buzz Zone
Hype Mode ON
05
Motion Mode
The Power Play
06
Inside The Arena
The Game Zone Takeover
07
The Winning Streak
New High Score Achieveds
08
The AI Arena
AI Player Joined
09
The Level of Hearts
Smiles Collected
10
Fuel Station
The Recharge Zone
Identity UnlockedLevel 1 - The First Sparrk
Giving Sparrk A Face
Before the games began, Sparrk needed an identity people could recognize, remember and connect with.
Logo Design
Brand Identity
Color Palette
- #6D2011
- #F04923
- #0C0B0B
Font
Luckiest Guy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Mascots ActivatedAvatar Mode
Gave Sparrk its Own Characters
Bringing the brand to life through mascots designed to connect with people beyond the games.
Animated videos of the mascots
Digital Access GrantedThe Online Arena
Opening the Digital Doors of Sparrk
Creating a website experience that carried the same energy online as the entertainment world offline.
Hype Mode OnThe Buzz Zone
Keeping Sparrk Engaging Beyond the Arena
Managing Sparrk’s digital presence through engaging content, updates and interactions that brought audiences closer.
Social media
Google my business (GMB)
Making sure the fun was easy to find before visitors entered Sparrk. Be it from searches to reviews, every interaction was managed to create a stronger first impression.
The Power PlayMotion Mode
Making every Screen feel Sparrk
Building high-impact visual experiences through videos, jingle and immersive displays that amplified the Sparrk world.
- Jingle
- Anamorphic 3D Video
- LED Screen Videos
- Promotional Videos
The Power PlayInside The Arena
Turning Every Corner into a Sparrking Moment
Extending the brand experience across spaces, screens and touchpoints that visitors interacted with every day.
gaming card
outer wall banners
tv screen
Standee
Led screen
backdrop
tv screen
signage
offer screen
flyerNew High Score AchievedThe Winning Streak
Started Scoring Big
A look at the reach, engagement and milestones created through Sparrk’s digital presence.
All Player JoinedThe AI Arena
Adding Intelligence to the Experience
Introducing an AI-powered assistant that made interactions quicker, easier and always available for every Sparrk visitor.
Adding Intelligence to the Experience
Introducing an AI-powered assistant that made interactions quicker, easier and always available for every Sparrk visitor.
Smiles CollectedThe Level of Hearts
The Highest Score Was a Smile
Documenting a meaningful visit that celebrated joy, inclusion and unforgettable experiences inside Sparrk.
The Recharge ZoneFuel Station
Serving extra Sparrk between Games
Victory Board
The Wins we Unlocked Together
★ SPARRK HIGH SCORE
1 Player · Granth + Sparrk
360°
Brand Building
From identity to on-ground experiences.
1000+
Creative Assets
Campaigns, branding, videos and communication.
Multiple
Strategic Partnerships
Vendor, creator and business ecosystem connections.
Since Day 1
Growth Partner
Supporting Sparrk from its first teaser to its biggest milestones.
∞ Sparrk Moments
More than games
A complete entertainment journey.
Testimonial
Sparrkling Words
Hi, I’m Abhishek Patel, director of Sparrk, the premier game zone. We’ve had a really good experience working with Granth. Their team understand our industry well and deliver creative and effective marketing and designs. We’ve clearly seen a positive impact on our brand visibility and customer reach. And since their brand symbol is an elephant, I feel that their bite truly reflects that, strong, reliable and consistent.
Continue?
Your Container Moment Could Be Next.
You never know what they can become. Let’s unlock what it can become.
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