December 20, 2025
Why Spotify Wrapped works every Year and how Brands can create their own ‘Wrapped Moment’
We all know what happens when December rolls around on social media. One day you are sharing memes and highlights. And then suddenly everyone you follow starts posting their year in music stats. That’s the ritual of Spotify Wrapped. Spotify did not invent sharing. But they reimagined it by turning personal data into something people [...]
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