Granth
Your brand is talking but the question is, who’s listening? They say, “People don’t buy products. They buy stories, feelings and identities.” This saying could not be truer. Think: you’re walking down a busy street. Coffee in one hand, checking your to-do list as you go. And you pass by two new cafés. One has [...]
View moreIndia holds her festivals with great care. And brands hold them even dearer. India is the land of many people, and we have many festivals. In fact, the same festival is celebrated with different names, and sometimes even at different times of the year. That being said, Diwali is nation-wide. It is something that unites [...]
Ever stared at a LinkedIn profile and felt it had all the excitement of a Monday morning spreadsheet? Many executives are bringing in years of experience and a wealth of knowledge, yet it isn’t reflected in their online persona. For the C-suite executive, a compelling LinkedIn profile is more than a digital resume; it is [...]
Alright, CEOs. How’s it going? Let’s talk about LinkedIn. I know, I know… It’s another social media platform to manage. But hear me out first. LinkedIn isn’t just another glorified ‘bio-data’ or a ‘company profile’ showcase platform. It’s your digital handshake, your personal brand story, and a surprisingly powerful networking tool—especially for those of you [...]
Given the nature of our business, we get to interact with a lot of brands and industry leaders. Among the various interesting discussions that we have, something that is discussed more commonly than others is – how can I build a better brand image? Branding is no stroll in the park, requiring creativity, flexibility and [...]
Running a startup is about breaking new ground, trying to make a mark and travelling on the less travelled road. On this journey, you will be joined by many passengers, some of which may leave and prove not very helpful. But the passenger that will stay with you along the ride and help you grow [...]
Whether you’re a solo entrepreneur or maintaining an immense business, branding is a fundamental element to maintain a successful venture. Powerful branding can be the contrast between gaining and losing an achievement you dreamt of. You really want to consummate your branding to set out the right messages and gain your target audience. Branding has [...]
